Potos and CCCMK Holdings launch collaboration on "Marketing Support Package" incorporating real voices of young people

2023.12.21 Press Releases
Potos Co., Ltd. / CCCMK Holdings Co., Ltd.

-Available from Thursday, December 21, 2023-

Potos Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative: Kawai Yuji, hereinafter referred to as Potos), a consolidated subsidiary of ODK Solutions Co., Ltd., and CCCMK Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Takahashi Yoshinori, hereinafter referred to as CCCMKHD) have collaborated on a "Marketing Support Package" (hereinafter referred to as the "Collaboration Package") that will support corporate branding and marketing based on the voices of young people, and will begin offering the package on Thursday, December 21, 2023.

By mutually utilizing Potos's contact with university students and new business development know-how, and CCCMKHD's know-how and solutions in running roundtable discussions and providing marketing support, the two companies will work to support university students' career development and corporate branding and marketing.

As part of its growth strategy, the ODK Solutions Group is promoting business creation that leverages its strengths in connecting with young people who will be responsible for the future, such as high school and university students, through its university entrance exam portal site "UCARO®," which is used by more than half of all test takers.

Since its founding in 2021 (as a spin-off from ODK Solutions), Potos has a track record of developing multiple cloud services, and most recently launched the "Career Experience Platform 'Career Report'*1" ( https://career-port.jp/lp-provider ) is now available.

Meanwhile, CCCMKHD has been running the "School General Election Project" (http://www.cccmkhd.jp/) since 2020, a social project that connects the junior and senior high school generation, who will be responsible for the future, with politics and society. https://youthvote.tsite.jp/ ) to bring the voices of the younger generation to the world and create opportunities for social change. Additionally, we have held over 20 online roundtable discussions as a place for the younger generation to co-create new discoveries and ideas.

This collaborative package will incorporate a new approach involving students registered with Career Report in order to address the various challenges companies face. Specifically, the two companies will jointly plan and manage events such as roundtable discussions, and provide comprehensive marketing support, from identifying needs based on the real voices of young people to promotion and branding.

Collaboration package overview

A branding and marketing support service for companies*3 through the provision of career experience events*2 for students.

*1: Potos is currently applying for trademark registration for "Calliport."
*2: We envision roundtable discussions, co-creation projects, workshops, etc. involving students.
*3: Support for companies to solve problems and develop products by incorporating students' opinions and ideas, as well as raising awareness among young people.

Materials related to this matter

Potos and CCCMK Holdings launch collaboration on "Marketing Support Package" incorporating real voices of young people

For inquiries regarding this matter, please contact:
Culture Convenience Club Co., Ltd. Public Relations Office　
TEL: 03-6800-4764／MAIL: inquiry@ccc.co.jp