CCC and Counter Works conclude basic agreement in the pop-up store business area

2023.12.22 Press Releases
Culture Convenience Club Co., Ltd. / COUNTERWORKS Co., Ltd.

- Launch of portable brand store solution "BlockyJOYPOP" -

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Takahashi Yoshinori; hereinafter referred to as "CCC"), a planning company proposing new lifestyles, and COUNTERWORKS Inc. (Head office: Meguro-ku, Tokyo; Representative Director and CEO: Sanpei Naoki; hereinafter referred to as "Counterworks"), a company that aims to digitize commercial real estate and create new infrastructure, have entered into a basic agreement to work in the pop-up business field, focusing on the provision of the portable brand store solution "BlockyJOYPOP."

CCC and Counter Works have signed a basic agreement in the pop-up store business.

As digital transformation becomes more established in everyday life following the COVID-19 pandemic, there is a growing need and expectation for "real-world spaces where people can directly experience the worldviews and values offered by various brands."In particular, the number of searches for "pop-up stores" in Japan has been increasing since around 2020, indicating growing consumer interest. Additionally, in the United States, "IRL (In Real Life) marketing," which provides brand experiences in real places that target customers visit on a daily basis, is booming, especially among D2C brands.

In light of this, CCC has planned and developed "BlockyJOYPOP," a brand store solution that makes it easy to set up a pop-up store, updating traditional pop-ups and events with solutions and digital technology, with the aim of supporting encounters between consumers, brands/retailers, and landowners through a positive experience.

CCC and Counter Works have signed a basic agreement in the pop-up store business.

Since 2015, Counterworks has been operating SHOPCOUNTER, one of Japan's largest online platforms, which allows users to easily discover and use commercial spaces such as pop-up stores and events. We offer a one-stop service for searching, booking, and paying for a variety of commercial spaces, including shopping malls, street-front shops, train stations, office buildings, and exhibition halls, and we also provide support in finding space from specialized concierges.

The two companies will work together to expand and increase the value of the pop-up store business by utilizing Counter Works' know-how in pop-up store operation and store locations, and CCC's "BlockyJOYPOP," planning and proposal capabilities, data analysis, etc. We will first start offering "BlockyJOYPOP" in the Tokyo metropolitan area, including TSUTAYA bookstores.

CCC and Counter Works have signed a basic agreement in the pop-up store business.

[Example of use]Hagoromo Co., Ltd., which plans, manufactures, and sells calendars and other merchandise, and Bucket Co., Ltd., which develops the NFT-based IP "CryptoNinja Partners," will use the service for merchandise sales and fan events.

CCC and Counter Works have signed a basic agreement in the pop-up store business.

"BlockyJOYPOP" has been undergoing research and test sales at multiple companies since August 2023, and has received high praise for the following points:Currently, various manufacturers, D2C brands, airlines, entertainment companies, event organizers, retailers (including e-commerce) and developers are considering specific ways to utilize this technology.

1. Large-scale advertising with a big impact and store functions integrated
2. It can be easily implemented in various indoor and outdoor locations where the target audience gathers.
3. Premium texture expresses the brand's worldview in a rich way
4. Versatile enough to be used for a wide range of events, not just merchandise sales
5. Rental type that can be used repeatedly and is sustainable, and can also be deployed as a caravan

[Example of use]Used for a PR event for Fancl Corporation's premium dog food "GOODISH"

CCC and Counter Works have signed a basic agreement in the pop-up store business.

In addition, "BlockyJOYPOP" will be on display for a limited time in the CCC headquarters lounge from Thursday, December 21, 2023. This will be an opportunity to see both outdoor and indoor store solutions in action.

Materials related to this matter

CCC and Counter Works conclude basic agreement in the pop-up store business area

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Office
TEL: 03-6800-4764
MAIL: inquiry@ccc.co.jp

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