"Blue and Yellow V Points" will be introduced at 4,177 Zensho Group stores from April 22nd!

2024.01.23 Press Releases
Zensho Holdings Co., Ltd. / CCCMK Holdings Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

- Earn and use blue and yellow V Points at restaurants like Sukiya and Hama Sushi! -

Zensho Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo; Chairman and CEO: Ogawa Kentaro) and CCCMK Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takahashi Yoshinori) will introduce the "Blue and Yellow V Points" system at 4,177 Zensho Group stores (as of the end of December 2023), including beef bowl chain Sukiya, 100 yen sushi chain Hama Sushi, and family restaurant Coco's, from Monday, April 22, 2024.

"Blue and Yellow V Points" is a new points service launched by CCCMK Holdings and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; President and CEO: Yukihiko Onishi) on Monday, April 22nd.

This initiative is the first of its kind for the "Blue and Yellow V Points."By offering "Blue and Yellow V Points" at Zensho Group stores, which can be accumulated and used at 100 million stores worldwide, we aim to create opportunities for customers to use our stores and improve convenience.

・Service start date: Monday, April 22, 2024
・Service details: When you present a card that allows you to accumulate "Blue and Yellow V Points" at a Zensho Group store, you will earn 1 "Blue and Yellow V Point" for every 200 yen (tax included). Accumulated points can be used at a rate of 1 point = 1 yen.
* Points can be used in increments of 10 at Sukiya, Nakau, Katsuan, Moriba Coffee, and Cafe Milano.
*Points are awarded for one type of point service per transaction.
*For details about the Blue and Yellow V Point Service, please check the following website.

Starting Monday, April 22, 2024, the number of stores where the blue and yellow V Points can be used will expand from the current 150,000 T Point partner stores to 7.5 million Visa member stores in Japan and 100 million Visa member stores worldwide.
Customers who currently only use a T Card/Mobile T Card can apply for a Sumitomo Mitsui Card* and earn double the amount of "blue and yellow V Points" - shopping points and payment points - when shopping at V Point partner and Visa member stores. Additionally, by using the V Point Pay app, customers will be able to make payments with their blue and yellow V Points at 7.5 million stores in Japan and 100 million stores worldwide that are Visa affiliates.
*There are some credit cards that do not allow you to accumulate blue and yellow V Points.

Materials related to this matter

"Blue and Yellow V Points" will be introduced at 4,177 Zensho Group stores from April 22nd!

Media Inquiries
CCCMK Holdings Co., Ltd. Public Relations Office TEL: 03-6800-4464 / MAIL: cccmkpr@ccc.co.jp