"Blue and Yellow V Points" will be launched at clothing supermarket "Takahashi" from April 22nd

2024.02.29 Press Releases
Takahashi Co., Ltd. / CCCMK Holdings Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

- Earn and use "Blue and Yellow V Points" at 50 stores in Tokyo, Kanagawa, Saitama, and other areas! -

Takahashi Co., Ltd. (Head office: Sagamihara City, Kanagawa Prefecture; President and CEO: Chikashi Takahashi; hereinafter referred to as "Takahashi"), CCCMK Holdings Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yoshinori Takahashi; hereinafter referred to as "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; President and CEO: Yukihiko Onishi; hereinafter referred to as "Sumitomo Mitsui Card") will launch a service on Monday, April 22, 2024, that will allow customers to accumulate and use "Blue and Yellow V Points" at 50 Takahashi clothing supermarkets operated by Takahashi.

"Blue and Yellow V Points" (operated by CCCMKHD, official name: V Points) is a new shared points service launched by CCCMKHD and Sumitomo Mitsui Card on Monday, April 22nd.

Takahashi is an off-price store selling clothing and miscellaneous goods. This is a store that sells surplus inventory and off-season products held by manufacturers and producers at low prices. We currently operate 50 stores, mainly in the Kanto region including Tokyo, Kanagawa, and Saitama.

As part of this initiative, customers at Takahashi stores can earn 1 Blue and Yellow V Point for every 200 yen spent by presenting a card that earns Blue and Yellow V Points when paying in-store. Furthermore, if you pay with a Sumitomo Mitsui Card*, you will also earn "blue and yellow V Points" as payment points.

*This applies to credit cards that earn V Points. For details, please check the Sumitomo Mitsui Card website.

Accumulated points can be used to pay at Takahashi stores, with 1 point equaling 1 yen, and can also be used at approximately 100 million stores worldwide that accept Visa touch payments.

Takahashi, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the "Blue and Yellow V Points" service at "Takahashi."

・Service start date: Monday, April 22, 2024

・Earning rate: 1 point for every 200 yen (tax included).
・Usage rate: 1 point can be used as 1 yen.

*For details about the "Blue and Yellow V Points" service, please check the following website.

"Blue and Yellow V Points" is a new points service that CCCMKHD and Sumitomo Mitsui Card will launch on Monday, April 22nd. In addition to the current 150,000 T Point partner stores, the number of stores where you can use the service will expand to 7.5 million Visa member stores in Japan and 100 million Visa member stores worldwide.
Customers who currently only use a T Card/Mobile T Card can apply for an eligible Sumitomo Mitsui Card* and earn double the amount of "blue and yellow V Points" - shopping points and payment points - when shopping at V Point partner and Visa member stores. Additionally, by using the V Point Pay app, customers will be able to make payments with their blue and yellow V Points at 7.5 million stores in Japan and 100 million stores worldwide that are Visa affiliates.

*There are some credit cards that do not allow you to accumulate blue and yellow V Points.

Materials related to this matter

"Blue and Yellow V Points" will be launched at clothing supermarket "Takahashi" from April 22nd

Inquiries regarding this matter
CCCMK Holdings Co., Ltd. Public Relations
TEL: 03-6800-4464／cccmkpr@ccc.co.jp