"IP Bookstore" opens on the 6th floor of "SHIBUYA TSUTAYA" on Thursday, April 25th

2024.03.19 Press Releases
Culture Convenience Club Co., Ltd.

--A space where Japan's leading IP entertainment content gathers and fans can connect with each other, with a three-floor layout consisting of a POP UP SHOP, IP100, and a gallery--

"A company that creates cultural infrastructure. Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Takahashi Yoshinori; hereinafter referred to as "CCC"), whose mission is to create a world where people can live happily and with peace of mind, has launched a new campaign with the slogan "Create a world with what you love. " IP Bookstore" will open on the 6th floor of SHIBUYA TSUTAYA, which will be renovated and reopened with the theme of "IP Entertainment," on Thursday, April 25, 2024. This will bring together Japan's leading IP entertainment content, such as comics, anime, and VTubers (Virtual YouTubers), and allow fans to connect with each other.

The "IP Bookstore" will consist of three floors: a POP UP SHOP, IP100, and a gallery. It will mainly sell comics, figurines, and merchandise, with more than half of the products sold being original and exclusive to "SHIBUYA TSUTAYA." There will also be events in collaboration with IP entertainment content that will allow visitors to experience things that can only be done at "SHIBUYA TSUTAYA."

SHIBUYA TSUTAYA will be selling original limited edition products such as the new souvenir sweets set "OSHIKASHI," produced by IP Bookstore and wrapped in original packaging, which will bring you a "sweet moment" to spend with your favorite character along with delicious sweets. IP will also be collaborating with Hachiko, a symbol of Shibuya, to regularly sell original limited edition products.

Additionally, a large screen will be installed inside the store to regularly broadcast regional promotional programs in collaboration with VTubers from all over Japan, as well as programs introducing the "SHIBUYA TSUTAYA" rankings.

POP UP SHOP
The "POP UP SHOP" corner brings the world of each IP entertainment content to life in three dimensions. It will feature a sales corner for original "SHIBUYA TSUTAYA" limited edition products that will be updated monthly, as well as a photo spot where you can take photos freely.

IP100
"IP100" is a proposal-type corner that will launch 100 2D IP entertainment contents. It is a specialized corner that will promote IP from Shibuya to all over Japan and the world, along with many of Japan's leading IP holders, including comics, anime, and VTubers.

We will collaborate with numerous IP holders to develop items that can only be purchased here, such as collaborative products between IP and creators such as ink artists, and goods using original illustrations, which IP Bookstore confidently recommends.  

Gallery
The large event corner "Gallery" will regularly hold large-scale exhibitions featuring carefully selected 2D content. We will regularly hold pop-up shop events, exhibitions, and occasionally autograph sessions and VTuber events.

For details on the IP content and products that will be collaborating at "IP Bookstore," please see the official "IP Bookstore" X (https://twitter.com/SHIBUYA_T_COMIC) will be announced.

In addition, details about each floor of SHIBUYA TSUTAYA will be posted on the official SHIBUYA TSUTAYA website ( https://shibuyatsutaya.tsite.jp/ ) and Formula X ( https://twitter.com/SHIBUYATSUTAYA ) and other venues will be announced in due course.

Materials related to this matter

"IP Bookstore" opens on April 25th (Thursday) on the 6th floor of "SHIBUYA TSUTAYA," a space where Japan's leading IP entertainment content gathers and fans can connect with each other

For inquiries regarding this matter, please contact:
Culture Convenience Club Co., Ltd. Public Relations Office　
TEL: 03-6800-4764／MAIL: inquiry@ccc.co.jp