"SIPS/Shibuya IP Square," a floor where you can create your own favorite IP from around the world, will open on the first and basement floors of "SHIBUYA TSUTAYA" on Thursday, April 25th

2024.03.22 Press Releases
Culture Convenience Club Co., Ltd.

- A space where you can experience the world of various IPs in real life through collaborations -

"A company that creates cultural infrastructure. Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Takahashi Yoshinori; hereinafter referred to as "CCC"), whose mission is to create a world where people can live happily and with peace of mind, has launched a new campaign called "Create a world where people can live with what they love.""SHIBUYA TSUTAYA" will reopen under the theme of "SIPS/Shibuya IP Square," which will open on the first floor (SIPS A) and basement floor (SIPS B) as a floor where you can create what you love with IPs* from around the world.

Floor name "SIPS/Shibuya IP Square" IP "for," I nternational  I ntellectual  P "Property" and I nternational  P The name was chosen with the idea of "romotion" in mind.

SIPS is a promotional platform space that takes an international perspective that goes beyond the city of Shibuya and enables three-dimensional communication by collaborating with various IPs from around the world, from entertainment such as animation and music to high-end brands, and by developing limited-time pop-up stores and events where people can experience the world of the IP in a real place.

For details on the collaborative content at "SIPS A" on the first floor and "SIPS B" on the basement floor, please see the "SIPS" page on the official SHIBUYA TSUTAYA website.

"SIPS" Floor Overview

・SIPS A (1st floor)
"SIPS A" on the first floor of "SHIBUYA TSUTAYA" faces Shibuya Scramble Crossing, a world-famous tourist destination visited by many tourists from both Japan and overseas. In addition to the outdoor entrance LED screen, the main floor is equipped with three indoor LED screens, allowing visitors to experience the world of various IPs from around the world through large-screen visuals.

・SIPS B (1st basement floor)
SIPS B, located on the basement floor of SHIBUYA TSUTAYA, which is directly connected to Shibuya Station on the subway, is a floor where collaborative events can be held, including gallery exhibitions and merchandise sales, with IPs including artists and writers, in an immersive spatial design using art exhibition fixtures used in art museums around the world.

Additionally, the corner in front of Shibuya Scramble Crossing will be turned into a display space utilizing a large LED vision and the interior space.

For details on the collaborative IP content and products available at "SIPS A" and "SIPS B," as well as details on other floors, please visit the official SHIBUYA TSUTAYA website (https://shibuyatsutaya.tsite.jp/) and Formula X (https://twitter.com/SHIBUYATSUTAYA) and other venues will be announced in due course.

*IP (Intellectual Property) refers to intellectual property created by humans, such as original, novel, and creative ideas, creations, inventions, technology, designs, and know-how.

Materials related to this matter

"SIPS/Shibuya IP Square," a floor where you can create your own favorite IP from around the world, will open on the first and basement floors of SHIBUYA TSUTAYA on Thursday, April 25th

Media Inquiries
Culture Convenience Club Co., Ltd.
Public Relations Office inquiry@ccc.co.jp