CCC and DeNA SOMPO Mobility collaborate to provide marketing support in the automotive sales sector

2024.03.25 Press Releases
Culture Convenience Club Co., Ltd. / DeNA SOMPO Mobility Co., Ltd.

- Building a "Lifestyle x Car Experience Platform" using data owned by both parties, resolving customer attraction issues by quickly identifying car-purchasing needs -

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Takahashi Yoshinori; hereinafter referred to as "CCC") and DeNA SOMPO Mobility Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Baba Hikaru; hereinafter referred to as "DeNA SOMPO Mobility") are pleased to announce that they will collaborate on marketing support in the automobile sales sector, working towards building and utilizing a "lifestyle x car experience platform."

The "Lifestyle x Car Experience Platform" will use lifestyle data from the approximately 130 million members (number of valid IDs) held by the CCC Group and car sharing usage data from Anyca users, which has over 840,000 registered members operated by DeNA SOMPO Mobility, to refer users to car manufacturers and dealers that match their lifestyles and demands. Through this collaboration, the two companies aim to solve the challenge of attracting customers by quickly identifying car-purchasing needs and expanding the possibilities of future car life.

Amid a once-in-a-century transformation in the automotive industry, attitudes toward car ownership have changed dramatically. In the field of automobile sales, the diversification of behavior leading up to consumption has become evident in this information society. The ability to gather information online has led to a significant decline in visits to car dealerships for consultations, while at the same time, customers now visit dealerships once they have already made up their mind to purchase. As it has become more difficult to increase sales through direct contact between sales outlets and consumers alone, the cost per unit sold is on the rise. Given these circumstances, it is said that one of the most important challenges in car sales is attracting customers.

The car sharing service "ENICA" has registered new vehicles from approximately 30 car brands and a total of more than 390 car dealerships on its platform, allowing users to carefully consider purchasing a car while experiencing its high-speed driving performance and parking, or to freely enjoy new cars for as long as they like, even before actually considering purchasing a car, providing a wide range of car experiences.

CCC is committed to proposing a car life that allows people to enjoy cars, including the joy of driving, the joy of learning about them, the joy of seeing them, and the fun of collecting them. Through the CCC Group's publishing companies, we create content that leads to car lifestyle proposals, are involved in classic car racing, and hold events that combine the value of outdoor experiences, where people can enjoy the fun of playing in the great outdoors, with car lifestyle proposals that suggest ways to enjoy a variety of cars, from heritage cars to cutting-edge electric vehicles.

In this initiative, DeNA SOMPO Mobility will combine its own data with data held by the CCC Group and analyze it*, which will connect consumer trends in car experiences, car ownership, and lifestyles, making it possible to visualize the customer journey. By building this "lifestyle x car experience platform," we aim to quickly identify car purchasing needs, solve customer acquisition issues, and provide marketing support to automakers and dealers that will lead to improved sales efficiency. First, the two companies will implement measures to drive customers to dealers in April 2024, and after verifying the results, aim to launch a "lifestyle x car experience platform" that combines the existing assets of both companies during fiscal 2024.

While addressing the changing values surrounding car ownership, the two companies will utilize the unique data they possess to explore new consumer insights into car sales and expand the possibilities of future car lifestyles.

*This initiative will conduct data analysis in compliance with laws and regulations.

About Culture Convenience Club Co., Ltd.
CCC is a company that creates cultural infrastructure. With this mission in mind, the company plans a number of internet services and new platform services, as well as platform businesses, database marketing businesses, businesses related to public services and community coexistence, and proposes new lifestyles through its platforms.

Company name: Culture Convenience Club Co., Ltd.
Representative: President and COO Takahashi Yoshinori
Establishment date: September 20, 1985
Address: Shibuya Garden Tower 9F, 16-17 Nanpeidai-cho, Shibuya-ku, Tokyo

About the car sharing service "Anyca"
Enicar is a car sharing and rental car service that offers a wide range of over 1,300 models, including new and luxury cars, based on the brand concept "When your car changes, your memories change."Anyca has registered cars owned by individuals, dealers, and operating companies, and with peer-to-peer car sharing, owners can share their cars when they are not using them, which is expected to reduce maintenance costs. As of December 2023, the number of registered members exceeded 840,000, and the total number of registered vehicles exceeded 44,000.

About DeNA SOMPO Mobility, Inc.
With the mission of "providing choices for everyone's car life," we develop and operate Anyca, a car sharing service with 840,000 registered members. In addition to CtoC and BtoC businesses that provide car sharing services for cars owned by individuals, dealers, local governments, etc. to consumers, we also operate a BtoB business related to car sales. Through car sharing, we are eliminating the barriers between usage and ownership, creating a new connection between people and cars.

Company name: DeNA SOMPO Mobility Co., Ltd.
Representative: President and CEO Hikaru Baba
Establishment date: March 1, 2019
Address: Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo

Materials related to this matter

CCC and DeNA SOMPO Mobility collaborate to provide marketing support in the automotive sales sector

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Office　
TEL: 03-6800-4764
MAIL: inquiry@ccc.co.jp