"Blue and Yellow V Points" will be launched at "La Cittadella" from April 22nd

2024.03.26 Press Releases
Citta Entertainment Co., Ltd. / CCCMK Holdings Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

- Earn and use "Blue and Yellow V Points" at 31 stores in the La Cittdella shopping complex! -

Citta Entertainment Co., Ltd. (Head office: Kawasaki City, Kanagawa Prefecture; Representative Director: Alessandro Misu; hereinafter referred to as "Citta Entertainment"), CCCMK Holdings Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yoshinori Takahashi; hereinafter referred to as "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; President and CEO: Yukihiko Onishi; hereinafter referred to as "Sumitomo Mitsui Card") will launch a service that allows customers to accumulate and use "Blue and Yellow V Points" at 31 stores within "La Cittdella," a complex commercial facility in front of Kawasaki Station operated by Citta Entertainment, from Monday, April 22, 2024.

"Blue and Yellow V Points" (operated by CCCMKHD, official name: V Points) is a new shared points service launched by CCCMKHD and Sumitomo Mitsui Card on Monday, April 22nd.

As part of this initiative, customers of the 31 La Cittdella stores (see attached sheet) can earn 1 Blue and Yellow V Point for every 200 yen spent by presenting a card that earns Blue and Yellow V Points when paying in-store. Furthermore, if you pay with a Sumitomo Mitsui Card*, you will also earn "blue and yellow V Points" as payment points.

*This applies to credit cards that earn V Points. For details, please check the Sumitomo Mitsui Card website.

Accumulated points can be used to pay at 31 La Cittdella stores, with 1 point equaling 1 yen, and can also be used at approximately 100 million stores around the world that accept Visa contactless payments.

Citta Entertainment, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the "Blue and Yellow V Points" service at "La Cittdella."

・Service start date: Monday, April 22, 2024
・Participating stores: 31 stores in the La Cittadella shopping complex operated by Citta Entertainment

　*Please see the attached document for details.

・Earning rate: 1 point for every 200 yen (excluding tax).
・Usage rate: 1 point can be used as 1 yen.

*For details about the "Blue and Yellow V Points" service, please check the following website.

"Blue and Yellow V Points" is a new points service that CCCMKHD and Sumitomo Mitsui Card will launch on Monday, April 22nd. In addition to the current 150,000 T Point partner stores, the number of stores where you can use the service will expand to 7.5 million Visa member stores in Japan and 100 million Visa member stores worldwide.
Customers who currently only use a T Card/Mobile T Card can apply for an eligible Sumitomo Mitsui Card* and earn double the amount of "blue and yellow V Points" - shopping points and payment points - when shopping at V Point partner and Visa member stores. Additionally, by using the V Point Pay app, customers will be able to make payments with their blue and yellow V Points at 7.5 million stores in Japan and 100 million stores worldwide that are Visa affiliates.

*There are some credit cards that do not allow you to accumulate blue and yellow V Points.

Attachment: Target stores

Materials related to this matter

"Blue and Yellow V Points" will be launched at "La Cittadella" from April 22nd

Inquiries regarding this matter
CCCMK Holdings Co., Ltd.
Public Relations Office TEL: 03-6800-4464 / MAIL: cccmkpr@ccc.co.jp