Market Watch, which supports corporate marketing activities with lifestyle data from 130 million people, adds new analysis service specializing in the restaurant industry, Advanced Dining Menu

2024.05.16 Press Releases
CCC MK HOLDINGS Co., Ltd.

- Enabling menu analysis across over 400 restaurant chains nationwide -

CCC MK HOLDINGS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD"), which operates V POINT, has added a new "Dining Out Advanced Menu" to the market competition pack of "Market Watch," a marketing support service for various food-related companies.

"Market Watch" is a service that supports a wider range of marketing by analyzing and visualizing data using various methods while linking it with multiple data sources that contribute to marketing, based on lifestyle data from approximately 130 million people*1.
This time, we have added an "Advanced Dining Menu" that enables competitive and menu analysis specific to each business type, aimed at the restaurant industry, which has fewer data analysis tools than distribution and retail and desires a chain-wide analytical solution. Based on receipt data collected from the household accounting app "Receica"*2, it is possible to analyze menus across more than 400 restaurant chains nationwide. This will enable deeper industry and competitive analysis in the restaurant industry, and the service can now be used for a wide range of business decision-making, including menu development, PR, and business strategy.

About the newly added market competition pack "Advanced Dining Menu"

■Analysis menu
(1) Menu analysis: Menu ranking across chains

(2) Analysis of combined menu use: Ranking of combined use of selected menu items

(3) Chain analysis: Chain usage rate ranking

(4) Chain co-use analysis: Ranking of selected chain co-use

■Menu features
・Dining out panel data from 50,000 monitors
- You can set detailed calculation axes such as "Analysis category," "Gender and age," "Area," "Family composition," "Time of use," "Day of the week," and "Menu unit price."
Unlike food and daily necessities, the restaurant industry does not have a common master data set. By utilizing receipt data collected from "Receica," it is possible to independently organize and analyze menu name and category information.
・Analysis of over 400 restaurant chains and menus nationwide is possible

About the three Market Watch packs

"Market Competitive Pack"
The "Market and Competitor Pack" is a service that analyzes receipt purchasing data for meals eaten at home, meals at home, and meals eaten out from the household accounting app "Receica."
We offer a variety of analysis options, including "Business Type/Chain Analysis," which allows you to understand trends by business type, such as convenience stores, supermarkets, drug stores, restaurants, home improvement stores, and discount stores; "Product Category Analysis: Trends," which allows you to compare product categories such as "beverages" and "prepared foods"; and "Product Category Analysis: Share," which allows you to check changes in purchasing share for these categories.

"Food Trend Pack"
The "Food Trend Pack" is a service that analyzes restaurant review data using the "Food Data Platform," a big data collaboration platform for the food industry provided by Retty. Analysis is possible from a variety of perspectives, including "ranking analysis," which allows you to discover trending food words by gender and age group, "time series analysis," which allows you to check trends over time, "store analysis," which allows you to see which stores are reviewing trending food words, and "co-occurrence word analysis," which allows you to see which food words are reviewing together.

"Cross Media Trend Pack"
The "Cross Media Trend Pack" is a "composite data analysis tool specialized for food product development" that links restaurant review data, social media data, and television data to a database that combines over 2.6 billion pieces of purchasing data per year and lifestyle data from approximately 130 million consumers, via CCCMKHD's proprietary "master data of food-related words" called "Shokutan."It is possible to perform a cross-sectional analysis of "trending food-related words" using television data, social media, restaurant reviews, and actual purchase data.

New pricing

Market Watch has added a new pricing structure across the three packs. The new pricing structure allows you to customize and select the menu you need across the "Market/Competition Pack," "Food Trend Pack," and "Cross Media Trend Pack," which were previously separate contracts, making it easier than ever to try out the service.

●Analysis tool 2 menu selection contract: 100,000 yen/month
* Separate initial setup costs etc. are required

Inquiries about "Market Watch Trend Edition"

Market Watch Trend Edition Inquiry Desk
MAIL: mkwtrend_support@ccc.co.jp

*1 Number of valid IDs
*2 A household accounting app that allows you to earn V POINT by simply taking photos of your everyday shopping receipts and registering them. https://tsite.jp/r/receika/

Materials related to this matter

Market Watch, which supports corporate marketing activities with lifestyle data from 130 million people, adds new analysis service specializing in the restaurant industry, Advanced Dining Menu

For inquiries regarding this matter:
CCC MK HOLDINGS Co., Ltd.
Public Relations Office
TEL: 03-6800-4464／MAIL: cccmkpr@ccc.co.jp