BRUNO and CCC jointly develop "FLAT HOT PLATE," a new outdoor gear-like hot plate for a more active lifestyle
2024.06.18
Press Releases
BRUNO, Inc. / Culture Convenience Club Co., Ltd.
- Pre-orders start: June 18th (Tuesday) Release date: July 10th (Wednesday) -
BRUNO Co., Ltd. (Head office: Shinjuku-ku, Tokyo; Representative: Masato Mori), which plans, develops, and sells interior goods and lifestyle products, and Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC"), a planning company that proposes new lifestyles, have jointly developed a new hot plate, "FLAT HOT PLATE," from the lifestyle brand "BRUNO" that is enjoyed by adults, to make lifestyles more active. Reservations will begin on Tuesday, June 18, 2024.
The "FLAT HOT PLATE" being released this time is "More freedom. Based on the concept of "Let's just escape from the ordinary everyday life," it combines outdoor gear-like design with functionality that makes it easier to wash. Unlike previous BRUNO hot plates, you can enjoy delicious meals not only at your regular dinner table, but also in places where you can feel the outside air, such as your balcony at home. This product has also obtained phase-free certification (*1) and can be used even in emergencies (*2).
*1 Phase-free authentication
A certification system run by the Phase Free Association, a general incorporated association, to prove that products and services have value in both everyday life and emergencies.
*2 Limited to situations where electricity is available
This product was jointly planned by BRUNO and CCC, and was developed based on the overlapping vision of BRUNO, which aims to "make lifestyles more active," and the vision of CCC OUTDOOR LAB, which aims to "make the outdoors a culture."This product will be available in two models: the BRUNO original model and the CCC OUTDOOR LAB model.
To coincide with the release, a social media campaign and special page will be launched from 2:00 PM on Tuesday, June 18th, the day pre-orders begin. Please take this opportunity to enjoy not only this product but also the campaign.
The first kitchen appliance to receive Phase-Free certification!
"FLAT HOT PLATE" is a Phase Free certified product. This time, the product's features of "deep plate and thin shape," "long cord length," and "waterproof design" were evaluated as providing value in both everyday use and emergencies.
*Phase-free is a concept of designing products, services, and ideas that can be used at any time, without separating them into two phases: everyday life (normal times) and emergency situations (disaster situations). Since the Great East Japan Earthquake in 2011, which served as an opportunity to raise awareness of disaster prevention, people have been calling for the habit of preparing for disasters, and Phase Free, a concept that makes disaster prevention easy to prepare for, has been attracting attention.
Recommended usage scenarios that make the most of its functionality!
●It's only about 127mm thin! Flat shape for easy storage Large capacity for making plenty
A deep plate that prevents ingredients from spilling, allowing for stress-free cooking. This single plate can be used for a wide range of dishes, including frying, baking, and boiling.
It has enough capacity to cook for 4-5 people at once, yet has a slim design that makes it easy to store. You can take it out when you want to use it and store it away after use.
●Maximum 250℃! High-temperature design with built-in heater plate for even heating
A plate with a built-in heater that transfers heat directly.
The heat recovers quickly after placing ingredients on the pan, allowing for even heating.
The temperature can be adjusted continuously to suit the recipe.
The maximum temperature can be set to 250°C, allowing you to enjoy authentic cooking.
●The main body and parts can be washed completely. Clean up is easy!
Not only the plate but also the dirt stuck to the main body can be washed thoroughly without worrying about getting it wet, so you can use it in a clean and neat condition.
The power controller is waterproof, so there's no need to panic if it gets wet.
*The power controller cannot be washed with water.
*If the power controller gets wet, wipe off the water thoroughly before using it.
Two models to choose from!
This product is available in two types: the BRUNO original model (BRUNO FLAT HOT PLATE) and the CCC OUTDOOR LAB model (FLAT HOT PLATE limited edition). Pre-orders for both products will begin on Tuesday, June 18th, and sales will begin on Wednesday, July 10th.
●BRUNO original model
[Product name] FLAT HOT PLATE
[Price] ¥16,500 (tax included)
[Color] Black, Sand Beige
[Size] Approx. W435 x H127 x D260mm (excluding controller)
[Weight] Approx. 3.6kg
[Materials] Lid and base: steel, handle and legs: stainless steel, plate: aluminum alloy (double-sided fluororesin coating), heat shield: galvalume steel plate, plate tray and controller: phenolic resin
[Power supply] AC100V
[Rated power consumption] 1200W
[Function] Temperature setting (approximately 100℃ to 250℃)
[Cord length] Approx. 2.5m
[URL] Black https://bruno-onlineshop.com/item/07761105.html
●CCC OUTDOOR LAB model
[Product name] FLAT HOT PLATE Limited edition
[Price] ¥18,700 (tax included)
[Color] Black, Sand Beige
[Size] Approx. W452 x H133 x D260mm (excluding controller)
[Weight] Approx. 3.7kg
[Materials] Lid and base: steel, handle: stainless steel/bamboo, plate: aluminum alloy (double-sided fluororesin coating), heat shield: galvalume steel, plate tray and controller: phenolic resin, legs: stainless steel
[Power supply] AC100V
[Rated power consumption] 1200W
[Function] Temperature setting (approximately 100℃ to 250℃)
[Cord length] Approx. 2.5m
A limited edition model with a grip (26,400 yen (tax included)) created in collaboration with the garage brand "asimocrafts" will be available in limited quantities from Wednesday, July 10th. Further details will be announced on the CCC OUTDOOR LAB online shop.
The fun campaign begins!
To celebrate the release of this product, we will be holding a series of social media campaigns to let everyone enjoy it! For details, please check the official BRUNO X or Instagram. A special website will also be opened. Enjoy the new world of hot plates brought to you by BRUNO and CCC.
[BRUNO Instagram] @bruno_enjoy (https://www.instagram.com/bruno_enjoy/)
[BRUNO X] @bruno_enjoy (https://twitter.com/bruno_enjoy)
●FLAT HOT PLATE special page now open!
A special website introducing the world of the products and fun projects. We will also be introducing information about upcoming campaigns as soon as they are released!
[Special site]
https://brunofans.jp/flathotplate-campaign/
●Campaign No. 1: "#What is the new Bruno hot plate?"
Follow the official BRUNO X account and quote/repost with the designated hashtag for a chance to win the BRUNO original model FLAT HOT PLATE!
STEP 1: Follow the official BRUNO X account
STEP 2: Quote and repost with the hashtag "What is Bruno's new hot plate?"
*Please check the campaign post for campaign application terms and conditions.
● Campaign 2 and 3: Released sequentially from the end of June to mid-July
*The implementation period may change without notice.
About CCC OUTDOOR LAB
We launched the "CCC OUTDOOR LAB" project in August 2022, positioning the outdoors, which has the appeal of bringing people of all ages together while cherishing nature and allowing them to coexist with nature, as one of our new lifestyle proposals. Going forward, we will continue to collaborate with various companies and local governments to create opportunities for many people to enjoy the outdoors, with the aim of making the outdoors a part of Japanese culture.
[CCC OUTDOOR LAB Online Shop] https://store.tsite.jp/outdoorlab/
[CCC OUTDOOR LAB Instagram] @cccoutdoorlab (https://www.instagram.com/cccoutdoorlab/)
About BRUNO
A lifestyle brand born from a group of adults who love to have fun
For example, you can turn the beach into a workplace, your usual dining table into a party,
Choose your interior to enjoy fashion.
BRUNO's lifestyle is one of "variability" and "emphasis on fun."
BRUNO offers a playful lifestyle that helps you enjoy life to the fullest.
[BRUNO Online Shop] https://bruno-onlineshop.com/BRUNO/
[BRUNO Fan Site]https://brunofans.jp/
[BRUNO Instagram] @bruno_enjoy (https://www.instagram.com/bruno_enjoy/)
[BRUNO X] @bruno_enjoy (https://twitter.com/bruno_enjoy)
Materials related to this matter
BRUNO and CCC jointly develop "FLAT HOT PLATE," a new outdoor gear-like hot plate for a more active lifestyle
Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764／inquiry@ccc.co.jp
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