Based on the "urban development agreement" concluded between CCC and Tokyu Land Corporation, which aims to create excitement through culture in the Shibuya area, four stores will open at "Shibuya Sakura Stage" on July 25th
2024.07.18
Press Releases
Culture Convenience Club Co., Ltd. / Tokyu Land Corporation
-Four stores: TSUTAYA BOOKSTORE, SHARE LOUNGE, re-search, and CHEEAT TOKYO-
Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC") and Tokyu Land Corporation (Head office: Shibuya-ku, Tokyo; President and CEO: Hiroaki Hoshino; hereinafter referred to as "Tokyu Land") concluded a "Urban Development Agreement" in May 2023, aiming to create excitement through the power of culture in the Greater Shibuya Area*1 centered on Shibuya. Based on this urban development agreement, on Thursday, July 25th, the following businesses will open in the commercial area of Shibuya Sakura Stage (hereinafter referred to as "Shibuya Sakura Stage") owned by Tokyu Land: TSUTAYA BOOKS, the largest bookstore in the Shibuya area, operated by CCC; SHARE LOUNGE, its fourth store in Shibuya; re-search, operated by CCC ART LAB; and CHEEAT TOKYO, a souvenir shop planned by CCC MARKETING RESEARCH INSTITUTE (hereinafter referred to as "CCC MARKETING RESEARCH INSTITUTE") that supports local communities and producers through food. By making the most of the various resources and experience that Tokyu Land and CCC possess, we will create a space that will bring more excitement to the Shibuya area than ever before.
As the first step in the urban development agreement, the two companies have been carrying out an art project titled "Might Be Classics" by CCC ART LAB at facilities near Shibuya Sakura Stage over four sessions over a period of approximately one year since June 2023. By focusing on art that is still relatively unfamiliar in Japan and has limited opportunities to present it, this project aims to create a space where each artist can thrive as the main character, and to expand the circle of co-creation between artists and art fans in the city of Shibuya, where young people with cutting-edge sensibilities and strong communication skills gather. It was started with the desire to provide and support the next generation of artists with a venue to showcase their work, and to create opportunities for artists from different genres to connect through this venue.
As a new initiative, Shibuya Sakura Stage will combine the various intellectual capital that CCC possesses to develop one of Shibuya's largest bookstores, the fourth "SHARE LOUNGE" in the Shibuya area, an art community space, and a food-based venue for supporting the local community.
"Urban Development Agreement" creates excitement through the power of culture
Tokyu Land and CCC have concluded a "City Development Agreement" to build a comprehensive, mutually cooperative relationship in the greater Shibuya area, utilizing the various resources of both companies, such as their facilities and content, to hold culture-based events and support the next generation of artists, with the aim of creating a "bustling city that nurtures culture."
Shibuya Sakura Stage has undertaken a new form of "tenant co-creation" that goes beyond the traditional lease-to-own relationship, and has hosted events at the Shibuya Art Collection Store (hereinafter "SACS"), an event space located very close to Shibuya Sakura Stage. In addition, the company is also working to promote the creation of a lively town, the formation of a community, and area branding through events held in various locations throughout the greater Shibuya area.
Opening a store at Shibuya Sakura Stage with the aim of creating excitement
(1) "TSUTAYA BOOKS," the largest bookstore in the Shibuya area, and its fourth store in Shibuya, "SHARE LOUNGE"
TSUTAYA BOOKS will open as a bookstore with the largest inventory in the Shibuya area, with approximately 160,000 books, based on the concept of "a place that expands the way of life for all people living in SHIBUYA now and in the future."We have a wide selection of books in the "business" genre for workers in the Shibuya area. Additionally, the attached "SHARE LOUNGE" is open from 8am to 11pm and is equipped with Wi-Fi and power outlets, making it convenient for work, and is equipped with individual seats, private rooms, and meeting rooms. It is conveniently located directly connected to Shibuya Station and is available for drop-in use, making it ideal for sudden meetings.
Furthermore, TSUTAYA BOOKS will not only stock a wide selection of books in the art genre, but will also collaborate with the adjacent art community space re-search to offer products such as zines and merchandise from related artists.
□ Location: Shibuya Sakura Stage 4th floor □ Business hours: 8:00-23:00
(2) "Re-search": Energizing Shibuya with the power of art
This is an art community space run by CCC ART LAB. Through projects and events that support the next generation of artists, we will liven up Shibuya with the power of art.
[About the opening]
■ Period: Until August 25th (Sun)
■Author: Toru Matsushita & Taiki Niimi
■Artist profile
・Toru Matsushita
Born in Kanagawa Prefecture in 1984. In 2010, he completed the Master's program at the Department of Inter-Media Art, Tokyo University of the Arts. He creates paintings using chemical experiments and industrial production techniques. He creates paintings through a process of observing, manipulating, and editing the patterns generated by the system, such as drawings using high-voltage electric currents and paintings using the scientific changes in paint. In recent years, he has been working on a series of hand-painted works that depict geometric forms, such as patterns and symbols, that are generated according to certain rules. He is also one of the directors of the art team SIDE CORE, which plans projects related to street culture, and conducts research and writing about domestic street culture. Recent solo exhibitions include "Long Circuit" (HARUKAITO by island, Tokyo, 2020) and "CUTTER" (SNOW Contemporary, Tokyo, 2019).
・Taiki Niimi
Along with composing music, he also creates sound installations using music players and instruments that he has made himself. He also supports various artists and musicians in their sound and exhibition production through programming and equipment creation, and in recent years he has participated in Fuji Rock Festival '21 as a member of ∈Y∋ (BOREDOMS)'s new project FINALBY ( ). He is also participating in the "Reborn-Art Festival" (2022) as part of the SIDE CORE project.
□ Location: Shibuya Sakura Stage 4th floor □ Business hours: 8:00-23:00
(3) "CHEEAT TOKYO" supports local communities and producers through food from Shibuya
This is a food and apparel store where you can experience delicious foods, traditional techniques, and the thoughts of producers and artisans from all over the country. We stock rare local products and SDGs goods that can only be purchased here in Tokyo.
The event was planned and produced by CCC MARKETING RESEARCH INSTITUTE, which aims to solve local issues together with various parties through the power of data, creativity, and consulting, and the store was operated by Iro Entertainment, which also operates the Daikanyama Fruit and Vegetable Store. By taking into account consumer needs and communicating the ideas of people from all over the country from Shibuya, the event aims to become a cultural spot that connects cities and regions.
[About the opening]
As part of the opening event, there will be an agricultural-welfare collaboration corner by AGRIKO, which is based on an urban circular rooftop farm and is engaged in agricultural-welfare collaboration and para-art, a seasonal product lineup by gyoza superman Ogasawaragaku and natto apparel brand Nebaneva Bean, and a collaboration project called "Gacha Connecting Producers Across Japan with Shibuya" between Otetsutabi, a human resources matching site that combines helper work and travel, and Pocket Marche, one of Japan's largest direct-from-farm apps that connects producers and consumers. In addition, as a first-come, first-served bonus, an original tote bag will be given as a gift, and a limited edition lucky bag containing a carefully selected assortment of products will be on sale.
□ Location: Shibuya Sakura Stage 2nd floor □ Business hours: 10:00-21:00
Through this agreement, CCC and Tokyu Land will continue to utilize their resources in the greater Shibuya area to hold events and support the next generation of active people on various cultural themes, including books, space, art, and food, in order to create a "vibrant town that nurtures culture" in the Shibuya area.
■For detailed information on each store, please visit the Shibuya Sakura Stage official website.
*1: The Greater Shibuya Area refers to the area within a radius of approximately 2.5 km from Shibuya Station, as defined by the Tokyu Group's urban development strategy "Greater SHIBUYA 2.0," which aims to create a sustainable city where "work," "play," and "life" are integrated. Please visit our website for details.
Materials related to this matter
Based on the "urban development agreement" concluded between CCC and Tokyu Land Corporation, which aims to create excitement through culture in the Shibuya area, four stores will open at "Shibuya Sakura Stage" on July 25th
Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764 / mail:
inqury@ccc.co.jp
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