CCCMK Holdings x Ogasawara Village Tourism Bureau Co-education Project "Ogasawara Lab" Planning the promotion of Ogasawara Village's tourism promotion vision "Ogasawara SMILE Tourism"
2024.08.01
Press Releases
CCC MK HOLDINGS Co., Ltd. / Ogasawara Village / Tokyo Islands Tourism Federation, Ogasawara Village Tourism Bureau
- [Meguro's Big SMILE Mission! ~Flip, Turn, Turn~] Starts August 1st-
CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter "CCCMKHD"), Ogasawara Village (Mayor of Ogasawara Village, Tokyo: Masaaki Shibuya; hereinafter "Ogasawara Village"), and the Tokyo Islands Tourism Federation, a general incorporated association that disseminates information about the Ogasawara Islands, a World Heritage Site, and attracts tourists, will begin an integrated promotion based on the theme of "Ogasawara SMILE Tourism," Ogasawara Village's newly formulated tourism promotion vision, from Thursday, August 1, 2024.
Starting in April 2021, CCCMKHD and the Ogasawara Village Tourism Bureau will launch a co-education project called "Ogasawa Lab (
https://bla.bo/teams/ogasawara
We are working on this.
In March 2023, Ogasawara Village formulated a new tourism promotion vision for the village, calling it "an island that has everything to make people and nature smile, both in the past and in the future." The village is promoting "Ogasawara SMILE Tourism," and is working to create a tourist destination that brings smiles to the faces of tourists who visit, residents of the village, and nature.
Overview of Ogasawara SMILE Tourism
Ogasawara Village aims to create an island that people who share the values of tourism in Ogasawara and who love Ogasawara will want to visit again and again, and has set out its tourism promotion vision, "Ogasawara SMILE Tourism," which outlines the direction for tourism promotion over the next 10 years. This vision was formulated by Ogasawara Village after extensive discussions with the Ogasawara Village Tourism Association, Ogasawara Hahajima Tourism Association, Ogasawara Whale Watching Association, and Ogasawara Village Tourism Bureau, and by compiling opinions from related government agencies and various organizations that have supported Ogasawara's tourism industry and natural environment conservation.
From the beginning to the end of the trip, we aim to create a tourist destination (Tourism) that brings smiles to the faces of visitors, villagers, and nature alike (SMILE) by allowing people to spend a relaxing and healing time (Slow) and cherishing encounters with people (Meet), while also interacting with the island's rich nature and precious creatures (Ecotourism).
■Release date: Monday, April 3, 2023 *Established in March 2023
As part of its efforts to promote the new "Ogasawara SMILE Tourism," CCCMKHD has solicited ideas for a catchy slogan, original goods, and touch points that "make people and nature smile (SMILE)" through its co-education project "Ogasawara Lab," and has developed a promotional plan that expands on the ideas collected.
To coincide with the summer vacation, when opportunities for travel and outings increase across the country, starting from Thursday, August 1, 2024, TSUTAYA BOOKS and Toei Transportation will be launching a campaign called "Meguro's Big SMILE Operation! - Flip, Turn, Go Around, Let It Go Around" which will include the sale of an original picture book to help people learn about "Ogasawara SMILE Tourism" while having fun, and a mystery-solving stamp rally through transportation advertisements.
Meguro's Big SMILE Mission! - Turn, Turn, Turn - Overview
1. [At TSUTAYA BOOKS] "Flip through" the original picture book
We have created an original picture book with the theme of "SMILE," "Meguro, Meguro! Meguro," in which the main character, Meguro, modeled after the Japanese black-spotted sea bass that lives only on the Ogasawara Islands, travels around the island and discovers the charm of Ogasawara once again through his encounters with unique friends. A picture book to foster a love for the island among future Ogasawara ambassadors and islanders will be on sale at select TSUTAYA BOOKS.
■Product name:
Meguro, Meguro! Meguro
■Release date:
Thursday, August 1, 2024
■Available at:
Daikanyama TSUTAYA BOOKS, Umeda TSUTAYA BOOKS, Ropponmatsu TSUTAYA BOOKS
*The books will be available at Umeda TSUTAYA BOOKS and Ropponmatsu TSUTAYA BOOKS from September onwards.
■Sales price:
626 yen (excluding tax)
*This commemorates June 26th, 1968, when the Ogasawara Islands were returned to Japan.
■Product information:
・Publisher: Ogasawara Village/Ogasawara Village Tourism Bureau
・Written and illustrated by: Teppei Hisatomi/Ippei Hanashima
・Book design: Komori Enshi
・Supervisor: Kazuto Kawakami (ornithologist)
・Ogajiro/Meguro Supervision: Arata Hitom
■ TSUTAYA BOOKS Event Information: Ogasawara Village "Once We Met, No Goodbyes" Exhibition
https://store.tsite.jp/daikanyama/event/travel/41712-1309200722.html
2. [By Public Transport] Travel around Tokyo with public transport advertisements and a stamp rally
In June 2024, we held an Instagram photo contest with the hashtag "#OgasawaraSMILE."We called for submissions of photos taken in the Ogasawara Islands that would "make you smile," and selected winning works for each of the four themes that unravel the meaning of SMILE: "Slow," "Meet," "Island," and "Ecotourism."The advertisements will be displayed as transportation advertising posters at the locations of the mystery-solving stamp rally (four locations in Tokyo) introduced below.
■Posting period:
Friday, August 2, 2024 – Thursday, August 29, 2024
■Publication location:
Four locations within Toei Subway stations (linked to mystery-solving stamp rally locations)
3. [On the website] Test your Ogasawara love by solving the mystery.
Participatory entertainment will be the starting point for the "Ogasawara SMILE Tourism" experience, as well as a mystery-solving stamp rally called "Ogajiro's Challenge: Find Your SMILE! in TOKYO."
Visitors can access the special website, solve a code related to Ogasawara to obtain a map, and then obtain a digital stamp by scanning the QR code on a poster located in four secret locations in Tokyo. If you collect all the digital stamps, you can enter to win an Ogasawara Meister Certificate.
■Project name: Ogajiro's challenge: Find a SMILE! in TOKYO
■URL:
https://www.visitogasawara.com/campaign/ost2024sr/
■Period:
Friday, August 2, 2024 – Thursday, August 29, 2024
■How to participate:
①Access the special website on your smartphone
Solve the code riddles posted on the website to find the location of the posters.
Get a map (station names and locations)
2) Scan the QR code on the poster at the location on the map to get the digital version.
Get a stamp
3. Collect all the digital stamps to enter a giveaway
■Installation location:
Four locations within Toei Subway stations
■ Achievers' gift: "Ogasawara Meister Certificate":
The specially designed certificate is engraved with "Ogasawara Meister" on a wooden coaster made from akagi (Japanese bishop wood), an invasive plant that was cut down to restore Ogasawara's original forest ecosystem. Limited quantities available, gifts on a first come first served basis.
*Image is for illustrative purposes only.
*Please refrain from contacting station staff regarding this campaign.
■Comment from Ogasawara Village Mayor Masaaki Shibuya
The charm of Ogasawara, a World Heritage Site, lies in its nature and people. It goes without saying that the rich nature that permeates the sea and mountains is abundant, and we villagers who live in harmony with this nature are always smiling and offer a heartfelt welcome to all who visit. A trip to Ogasawara, which takes at least six days, makes many people hesitant, but we hope that this campaign will bring you one step closer to Ogasawara, and that one day we will be able to welcome you there with a smile.
■ Co-education project "Ogasawa Lab" https://bla.bo/teams/ogasawara
Ogasawara Lab, a joint project between the Ogasawara Village Tourism Bureau and CCCMKHD, aims to transform Ogasawara, a World Natural Heritage site that Japan is proud of, from a place that needs to be protected to a community where new things are born and nurtured. This is a co-education project based on the concept of "growing the island, nurturing its people, and nurturing the future" where residents, islanders, and ambassadors come together to "growing the island, nurturing its people, and nurturing the future."Blabo! () is a co-creation community site where over 27,000 people participate as planners in solving problems for businesses and government agencies. https://bla.bo/We plan to take advantage of the assets of the Culture Convenience Club (CCC) Group, which has strengths in lifestyle proposals, including the Culture Convenience Club (CCC) Group.
CCCMKHD's group mission is "UNIQUE DATA, SMALL HAPPY." We aim to create a sustainable and better society by refining unique data into valuable information and working together to solve various social issues.
Ogasawara Village aims to become an "island where people can continue to live a fulfilling life" by having each villager understand the constraints of living on an extremely remote island, and by developing the ability to be independent and support each other, forming a strong community, and by responding carefully to various environmental changes while promoting environmental improvements and industrial revitalization necessary for continued livelihood.
The Ogasawara Village Tourism Bureau is an organization established on the mainland with funding from Ogasawara Village with the aim of contributing to the promotion of tourism in Ogasawara. While focusing on collaborative activities with Ogasawara fans living all over the country, we will also be actively involved in media relations, event planning, and sales and PR activities for Ogasawara in school education settings.
Materials related to this matter
CCC MK HOLDINGS x Ogasawara Village Tourism Bureau Co-education Project "Ogasawara Lab" Planning the promotion of Ogasawara Village's tourism promotion vision "Ogasawara SMILE Tourism"
Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd. Public Relations Office
TEL: 03-6800-4464 / MAIL:
cccmkpr@ccc.co.jp
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