TSUTAYA launches new sales format for miscellaneous goods to broaden its range of lifestyle suggestions, collaborating with various manufacturers and retailers as brand partners

2024.09.11 Press Releases
Culture Experience Co., Ltd.

-The first phase will see the launch of the "Baby & Kids" and "Food" categories at three stores-

Culture Experience Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter " CX ") aims to realize its slogan of "A new era of experiential bookstore that creates interaction in the local community." CX and Culture Convenience Club Co., Ltd.'s nationwide network. TSUTAYA and TSUTAYA BOOKSTORE As a brand partner, TSUTAYA BOOKS will collaborate with manufacturers and retailers from a variety of industries to create a new style of general merchandise sales.

Until now, we have been a "place for proposing lifestyles" and have offered our customers a diverse worldview that starts with books and magazines, and combines them with stationery and miscellaneous goods.

Now, in order to further expand the range of lifestyle proposals, CX In each of the various categories of miscellaneous goods that we are strengthening, we will collaborate with manufacturers and retailers as brand partners, and will attempt a new sales format that seamlessly distributes miscellaneous goods and books that are tailored to the characteristics of each store, across brand boundaries. for example," Baby & Kids In the "Children's Clothing" category, we offer children's clothing and everyday items for children from a variety of manufacturers, as well as picture books and parenting magazines, to provide lifestyle suggestions that will add more color to everyday life.

This will allow us to develop stores across the country that are visited by a wide range of customers, based on our bookstore-based proposal capabilities. CX By combining the strengths of the two brands, which offer ideas and high-quality products, we will create an experiential bookstore where customers from all over the country can experience new discoveries and proposals, and together with our partners, we will work to create stores that offer even more customer value than ever before.

About the "Baby & Kids" genre

『 Baby & Kids In the "Akachan Honpo" category, Akachan Honpo Co., Ltd. (Head office: Osaka City, Osaka Prefecture, President and CEO: Ajishi Kenji) is developing  selection The store will offer three brands and select products: "Miki House" by Miki Shoko Co., Ltd. (Head office: Yao City, Osaka Prefecture; CEO: Kimura Koichi); and "Ehon + Ehon" by A&B Holdings Co., Ltd. (Head office: Meguro Ward, Tokyo; CEO: Noda Jun).  

『 Baby & Kids The "Family Fun" genre offers a wide variety of products, including everyday items for infants and toddlers, baby food, children's clothing and tableware that can be used as gifts, and picture books and character goods that adults can enjoy while reminiscing about their childhood. By combining each brand and offering them together, you can enjoy proposals that allow you to feel the connections and breadth of each product, based on the genre concept of "fun for the whole family."

[Comment from Motomi Taniguchi, General Manager of Innovation Division, Akachan Honpo Co., Ltd.]
By seeing what kind of customers respond to what kind of products in a location with a different spatial image from our own store, we hope to gain ideas for creating new MD and sales areas. We are also excited about the possibility of new business opportunities arising from the collaboration with other companies.

[Comment from Daisuke Kanari, Executive Officer of MIKI HOUSE TRADE Co., Ltd.]
By creating an opportunity for as many customers as possible who would not have been able to come across our products in a completely different sales area from ours, we hope to gain new fans and provide new added value to our customers. We hope that the synergy between the two companies will lead to further new initiatives, the development of new products and services, and ultimately the creation of new markets.

About the "Food" genre

Contan Co., Ltd. (Head office:   Minato-ku, Tokyo, CEO: Masaharu Suzuki) operates "Hareru Tsunagaru Market", TANPAC "Muscle Shokudo" operated by Uchino Co., Ltd. (Head office: Shibuya-ku, Tokyo, Representative: Yuji Nakazaki), and "Uchinoya" operated by Uchino Co., Ltd. (Head office: Nishinomiya City, Hyogo Prefecture, Representative Director: Toshiki Uchino). 3 We will develop two brands.

Easy to incorporate into your daily life from all over the countryMADE IN JAPANWe have a wide selection of local ingredients and nutritionally balanced side dishes to brighten up your daily life, and we aim to provide you with something a little better every day. 　Daily&Petit Rich" is the genre concept, and we propose the joy of dining around the table.

In the future, TSUTAYA  Apla Takaishi" (" Baby & Kids 』・『 Health "), " TSUTAYA Kuwano store" (" Food "), "Shonan T-SITE ” (" Hobby "), " TSUTAYA  Imajin Shiraage Seto" (" Food 』・『 Living ") and will work to sell new styles of miscellaneous goods in stores across the country through collaborations with various brands and partners.

CX will continue to open stores across the country and transform its store formats to suit the times, aiming to become a "new-generation experiential bookstore that fosters interaction in the local community," providing new experiences through bookstores for local residents and creating local communities.

Materials related to this matter

TSUTAYA launches new sales format for miscellaneous goods to broaden its range of lifestyle suggestions, collaborating with various manufacturers and retailers as brand partners

Inquiries regarding this matter
Culture Experience Co., Ltd.
Public Relations Office
TEL: 03-6774-7814 / MAIL: tsutaya_pr@ccc.co.jp