Earn and use up to 10% of your V POINT at SEVEN‐ELEVEN stores nationwide, and exchange your Seven Miles for V POINT!

2024.10.01 Press Releases
Sumitomo Mitsui Card Co., Ltd. / CCC MK HOLDINGS Co., Ltd. / SEVEN‐ELEVEN Japan Co., Ltd.

- SEVEN‐ELEVEN and V POINT collaborate to launch new initiative! -

Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; President and CEO: Onishi Yukihiko; hereinafter "Sumitomo Mitsui Card"), CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter "CCCMKHD"), and SEVEN‐ELEVEN Japan Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Nagamatsu Fumihiko; hereinafter "SEVEN‐ELEVEN") will launch a service on Tuesday, October 15, 2024, that allows customers to earn and use up to 10% of their Seven Miles points at SEVEN‐ELEVEN stores nationwide, and exchange Seven Miles points for V POINT.

The V POINT you earn at SEVEN‐ELEVEN will increase in return from 7% to a maximum of 10%!

Until now, Sumitomo Mitsui Card and SEVEN‐ELEVEN have been offering a "up to 7% points return at selected convenience stores and restaurants" campaign at SEVEN‐ELEVEN. Sumitomo Mitsui Card smartphone touch payment If you use this service, you will receive up to 7% V POINT, including regular points.
Starting Tuesday, October 15, 2024, we will be upgrading the V POINT service at SEVEN‐ELEVEN. 1) Link your "7iD" on the "SEVEN‐ELEVEN App" with your "V Member Number" (set up for V POINT usage), 2) present the "SEVEN‐ELEVEN App" when paying, and 3) use Sumitomo Mitsui Card's smartphone touch payment to receive up to 10% V POINT back.

V POINT earned at SEVEN‐ELEVEN will increase from 7% to a maximum of 10%

How to use the service

Here is an image of how to use the service

1. First, download the "SEVEN‐ELEVEN app"
First, download the "SEVEN‐ELEVEN app," and then set up "7iD."To set up V POINT from the "SEVEN‐ELEVEN App," please have a card that allows you to accumulate V POINT, such as a "Mobile V CARD" or "T-CARD," ready.

2. Set up "7iD" and "V POINT"
Click on the designated banner on the "SEVEN‐ELEVEN App" to go to the dedicated page and set up your "V POINT."Once set up, you can exchange 10 Seven Miles for 10 V POINT.

3. Set up "Sumitomo Mitsui Card (Vpass app)" and "V POINT"
Please set up your SMBC Group service ID and "V POINT" using the Sumitomo Mitsui Card "Vpass app."

*If you have already set it up, no action is required.

4. Set up Sumitomo Mitsui Card's "Smartphone Touch Payment"
Using the "Vpass app," register your eligible Sumitomo Mitsui Card to Apple Pay/Google Pay and set up touch payment on your smartphone.

*If you have already set it up, no action is required.

5. Pay at a SEVEN‐ELEVEN store
If you present your membership code on the SEVEN‐ELEVEN app at a SEVEN‐ELEVEN store, you will earn 0.5% of your purchase amount in Seven Miles. Furthermore, if you pay using Sumitomo Mitsui Card's smartphone touch payment, you will earn 9.5% of your purchase amount as V POINT. By exchanging Seven Miles for V POINT at a rate of 10 miles = 10 points, you can earn up to 10% V POINT.

Point return rate for smartphone touch payments at SEVEN‐ELEVEN

This is an image of the point redemption rate for smartphone touch payments at SEVEN‐ELEVEN.

Starting from Tuesday, October 15th, you can earn up to 10% back on purchases made in-store using Sumitomo Mitsui Card's smartphone touch payment.

Breakdown of up to 10% V POINT rebate

(1) By presenting your SEVEN‐ELEVEN membership code, you can exchange your Seven Miles for V POINT, earning 0.5% of the payment amount as V POINT.
(2) When you use Sumitomo Mitsui Card to make smartphone touch payments, you can earn 9.5% as V POINT.

*This includes wearable devices other than smartphones, and applies to Visa touch payments and Mastercard® contactless payments.
*Transactions other than touch payment include iD, card insertion, magnetic stripe transactions, etc.
For other important points, please check the service introduction page.

What's more, V members who don't have a Sumitomo Mitsui Card can also get great deals!

V members also get great deals on these images.

Every Friday, use the V POINT Pay app to get 10% back!  
To allow customers to use their accumulated V POINT at SEVEN‐ELEVEN, we are also launching a service where customers who pay with the V POINT Pay app on their smartphones will receive a 10% rebate on their purchases every Friday only.

Breakdown of up to 10% V POINT rebate

① By presenting your SEVEN‐ELEVEN membership code, you can exchange your Seven Miles for V POINT, earning 0.5% of the payment amount as V POINT.
②When you use the V POINT Pay app to make a smartphone touch payment, 9.5% will be returned to your V POINT Pay balance.

Service Overview

Service start date and time 2024 10 month 15 Sun (Tue) 10 time
Participating stores SEVEN‐ELEVEN stores across Japan - Eleven (approx. 2 Ten thousand 1 1,000 stores)
How to use the service

■ Up to 10% cashback at any time

(1) Settings to become an eligible member
1:7iD andVMembership numberIDalignment
2: Sumitomo Mitsui Card (Vpass)andVMembership numberIDalignment


(2)Seven-Payment at Eleven
① Seven-Earn "Seven Miles" by presenting your membership code on the Eleven app.
The accumulated "Seven Miles"VCan be exchanged for points.
②Pay with Sumitomo Mitsui Card's smartphone touch payment


■ Friday only: up to 10% cashback

(1) Settings to become an eligible member
 1:7iD andVMembership numberIDalignment
 2:VpointPayApp andVMembership numberIDalignment


(2)Seven-Payment at Eleven
1: Seven-Earn "Seven Miles" by presenting your membership code on the Eleven app.
The accumulated "Seven Miles"VCan be exchanged for points.
2: VpointPayPay by touching the smartphone app

V POINT earned at SEVEN‐ELEVEN can be charged to the V POINT Pay app and used at SEVEN‐ELEVEN stores at a rate of 1 point = 1 yen. They can also be used at 7.5 million stores in Japan and 100 million Visa member stores worldwide. Additionally, if you present your Mobile V CARD or T-CARD at approximately 160,000 V POINT partner stores nationwide, 1 point can be used as 1 yen.

About the product features of Sumitomo Mitsui Card (NL) and Olive

As mentioned above, starting October 15, 2024, when you use smartphone touch payment at SEVEN‐ELEVEN, you will receive up to 10% V POINT, including regular points.
For other convenience stores and restaurants, we will continue to offer V POINT up to 7% of your purchases, including regular points, as usual.
In addition, starting January 1, 2025, we will be reviewing the cashback rate for plastic card touch payments at participating convenience stores and restaurants.

This is an image introducing the merchandise of Sumitomo Mitsui Card (NL) and Olive.

*1 Includes wearable devices other than smartphones.
*2 Visa Touch Payment and Mastercard® Contactless
*3 Please check the Sumitomo Mitsui Card website for details.  https://www.smbc-card.com/mem/cardinfo/cardinfo9001629.jsp
*4 Transactions other than touch payment include iD, card insertion, magnetic transactions, etc.


About various apps

This is an image from the SEVEN‐ELEVEN app.

SEVEN‐ELEVEN app overview
■App Store:  https://apps.apple.com/jp/app/id1039171609
■Google Play: https://play.google.com/store/apps/details?id=jp.co.sej.app
■Main features:
・Get coupons exclusive to the app
・You can participate in campaigns exclusive to the app
・Present your membership code when shopping to earn Seven Miles
・Store search and product inventory search available

Image of the V POINT app

V POINT App Overview
■App Store: https://apps.apple.com/jp/app/t-site/id468976361
■Google Play: https://play.google.com/store/apps/details?id=jp.co.ccc.Tsite
■Main features:
・Mobile V CARD (Earn and use V POINT, and use V MONEY for payments)
・Store search (you can search for V POINT partner stores)
・V CARD Coupons (Distributes coupons that allow you to earn V POINT)
・V Stamps (You can use the stamps you collect to apply for great prizes and special benefits)
・My Page (You can check the number of V POINT you have, store-exclusive V POINT, V MONEY balance, etc.)
・Various campaign information

Image of the V POINT Pay app

V POINT Pay App Overview
■App Store:https://apps.apple.com/jp/app/id1504833985
■Google Play:https://play.google.com/store/apps/details?id=com.smbc_card.vpoint
■Main features:
・This is a prepaid cashless payment service that can be used to pay at Visa member stores.
・Download and register the V POINT Pay app, and a prepaid card will be issued on the app.
By charging (※), you can use it to pay in-store at Visa member stores and for online shopping.
It will look like this.
・Furthermore, if you link your ID, you will be able to display your mobile V card from the app.

Sumitomo Mitsui Card, CCCMKHD and SEVEN‐ELEVEN will continue to provide services that will please many customers through the V POINT Service at SEVEN‐ELEVEN stores.

Materials related to this matter

Earn and use up to 10% of your V POINT at SEVEN‐ELEVEN stores nationwide, and exchange your Seven Miles for V POINT!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office: inquiry@ccc.co.jp

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