The "Everyone's Bookshelf" project, powered by fans, will spread attractive publications nationwide through crowdfunding.

2024.10.10 Press Releases
One More Co., Ltd. / Culture Convenience Club Co., Ltd.

-The first project features "BLUEPRINT™," which conveys hip-hop culture-

One More Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director and CEO: Takehiko Numata; hereinafter referred to as "One More"), a group company of CCC that operates the crowdfunding site "GREEN FUNDING," and Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director, President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC"), are launching the "Everyone's Bookshelf" project, which will use the power of fans through crowdfunding on "GREEN FUNDING" to deliver publishing content such as books, magazines, manga, and picture books to as many people as possible through PR and event planning using TSUTAYA BOOKS and TSUTAYA stores.

Currently, the number of new books and magazines published in Japan each year is approximately 70,000 (source: "Statistics of Japan 2024"), with an average of 200 new titles published each day. On the other hand, the number of bookstores nationwide is on the decline, making it difficult to deliver the many new books and magazines published every day to readers across the country through bookstores.

In particular, small and medium-sized publishers have a large core fan base and produce publications that are highly specialized and appealing to a wide range of readers, but they face challenges in reaching such a wide range of readers.

Therefore, One More and CCC are now raising funds for the content through crowdfunding on "GREEN FUNDING".
Driven by the enthusiasm of fans, we have decided to launch the "Everyone's Bookshelf" project, which will expand the appeal of publications by holding events and displaying them at TSUTAYA BOOKS and TSUTAYA stores depending on the amount raised.

Through the "Everyone's Bookshelf" project, One More and CCC aim to bring excellent publications to a wider audience and promote diversity in publications. Furthermore, through our bookstores, we will create opportunities for many people to gain deeper knowledge and develop new interests by accessing a wide variety of publications.

About the "Minna no Hontana" Project's First Project: "BLUEPRINT™ POP-UP TOUR" Crowdfunding Project

The "BLUEPRINT™ POP-UP TOUR" crowdfunding project was initiated by BLUEPRINT™, the publisher of "BLUEPRINT THE MAGAZINE," a magazine that conveys hip-hop culture.

Depending on the amount of support raised for the project, we will hold real-life pop-up events that convey the world of "BLUEPRINT™" at TSUTAYA BOOKS and TSUTAYA stores across the country.

If the support amount reaches 1 million yen: Pop-up events will be held in a total of 2 stores
・Roppongi TSUTAYA BOOKS (Tokyo)
・TSUTAYA EBISUBASHI (Osaka)

*A special talk event is also planned at Roppongi TSUTAYA BOOKS (Tokyo).

If the support amount reaches 1.5 million yen: Pop-up events will be held in a total of 3 to 4 stores
・Roppongi TSUTAYA BOOKS (Tokyo)
・TSUTAYA EBISUBASHI (Osaka)
・TSUTAYA BOOKS / 1-2 TSUTAYA stores (nationwide)

*A special talk event is also planned at Roppongi TSUTAYA BOOKS (Tokyo).

If the support amount reaches 2 million yen: Pop-up events will be held in a total of 4 to 5 stores
・Roppongi TSUTAYA BOOKS (Tokyo)
・TSUTAYA EBISUBASHI (Osaka)
・TSUTAYA BOOKS / 1-2 TSUTAYA stores (nationwide)

*Special talk events are also planned at Roppongi TSUTAYA BOOKS (Tokyo) and TSUTAYA EBISUBASHI (Osaka).

Additionally, crowdfunding backers will receive a variety of rewards, including five limited-edition BLUEPRINT cover posters for each edition (Zeebra edition/SEEDA edition), tickets to the next "BLUEPRINT™ THE LIVE" event scheduled for February 2025, and a magazine "BLUEPRINT THE MAGAZINE vol.0" and apparel set.

Project Rewards List
・MAGAZINE + STICKER SET 2,000 yen
・MAGAZINE＋SOCKS SET 3,000 yen
・T-shirts 4,000 yen
・MAGAZINE＋T-SHIRTS 5,000 yen
・LONG T-SHIRT 6,000 yen
・SOCKS×3set 6,000 yen
・[Limited to 5 copies] Cover Poster Zeebra Edition: 100,000 yen
・[Limited to 5 copies] Cover Poster SEEDA Edition: 100,000 yen

Comment from Editor-in-Chief Oda about "BLUEPRINT™"

BLUEPRINT™ spreads the appeal of hip-hop through three pillars: MAGAZINE, LIVE, and GOODS.

In the "MEDIA" area, the inaugural issue of "BLUEPRINT THE MAGAZINE vol.0" will be released in May 2024, featuring Zeebra/SEEDA on the double cover. What is important to us is to leave behind the "blueprint" of those involved in the hip-hop scene as a page in history. We are committed to perfecting the paper medium and want to make it something that will remain relevant even 10 years from now.

What I truly feel is that hip-hop is a way of life. We hope to help convey the appeal of hip-hop even more by sharing with readers in the form of long interviews the upbringing, daily life, and inner thoughts behind their activities and music. We will continue to work hard to create content that will be consumed but will not fade away.

This time, we have decided to launch a crowdfunding campaign in the hopes that as many people as possible will be able to see the real thing, "BLUEPRINT THE MAGAZINE," which was created with this idea in mind. With the support of those who share my views as their motivation, I will continue to work hard with the mindset that "persistence is power."

Materials related to this matter

The "Everyone's Bookshelf" project, powered by fans, will spread attractive publications nationwide through crowdfunding.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office: inquiry@ccc.co.jp