CCC MK HOLDINGS launches "Mottainai Sampling," a new sampling pack aimed at reducing product waste

2024.10.30 Press Releases
CCC MK HOLDINGS Co., Ltd.

　

CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD") is pleased to announce that it has begun offering a new sampling pack called "Mottainai Sampling" to reduce product waste.

October is Food Waste Reduction Month, and today, Wednesday, October 30, 2024, is Food Waste Reduction Day*.
One of the issues that many companies face is product waste. Business practices such as the "one-third rule," which requires products to be delivered before one-third of their expiration date remains, stem from consumers' tendency to avoid products with approaching expiration dates. As a result, a large amount of food that is of good quality is discarded every year without being consumed, resulting in financial impacts on companies due to dead stock and disposal costs.

CCCMKHD has developed a new sampling pack with the aim of contributing to solving the challenges companies face, such as product waste and disposal costs, by collecting and analyzing consumer feedback and using it in marketing.

"Mottainai Sampling" involves generating and enclosing a questionnaire with sampled products, offering V POINT as an incentive for responding. This visualizes consumer interest in products and services, providing more accurate information to potential customers, and providing opportunities for initiatives that will lead to reducing consumer waste.
Specifically, we offer a wide range of options, such as setting up sample boxes, handing them out, utilizing digital signage, and holding roundtable discussions, in a variety of locations, from educational institutions such as elementary schools and kindergartens to offices, restaurants, campsites, and accommodation facilities, depending on the needs of the company and the characteristics of the product.
We then provide a series of marketing services, from planning using the database, to segment extraction, questionnaire creation, sampling, and post-distribution effectiveness verification.

This will help companies reduce waste and contribute to solving social issues, with the aim of bringing benefits to both companies and society.

CCC MK HOLDINGS will continue to propose unique solutions that connect social issues and corporate challenges to a variety of companies. We aim to solve the problems faced by companies based on the valuable and diverse data we receive from consumers.

*Quoted from the Consumer Affairs Agency website: Estimated food waste figures for fiscal year 2022

Materials related to this matter

CCC MK HOLDINGS launches "Mottainai Sampling," a new sampling pack aimed at reducing product waste

Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Public Relations Office
TEL: 03-6800-4464 / MAIL: cccmkpr@ccc.co.jp