"TSUTAYA Conditioning PILATES Denenchofu Store" Pre-opening on November 20th, Grand opening on January 7th

2024.11.20 Press Releases
Culture Convenience Club Co., Ltd. / Culture Experience Co., Ltd.

--Easy Pilates for women only, small groups, and beginners--

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi ; hereinafter referred to as "CCC") and Culture Experience Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura) will open "TSUTAYA Conditioning PILATES Denenchofu Store," a women-only, small-group, machine Pilates specialty store for beginners, on Tuesday, January 7, 2025. In advance of this, we will be offering free trial lessons starting Wednesday, November 20, 2024.

■TSUTAYA Conditioning PILATES Denenchofu store:https://tc.tsite.jp/pilates/2240

■About "TSUTAYA Conditioning PILATES" (https://tc.tsite.jp/)

"TSUTAYA Conditioning" is a lifestyle gym proposed by TSUTAYA with the concept of "balancing the mind and body."In a space surrounded by carefully selected books, we offer the latest machines and yoga programs that even beginners can easily continue, as well as events and other activities that suggest a richer lifestyle based on exercise, food, beauty, and knowledge.
"TSUTAYA Conditioning PILATES" is a women-only, small-group, beginner-friendly machine Pilates specialty store that follows the concept of "TSUTAYA Conditioning" and offers Pilates, a form of exercise that is gaining attention as a way to restore the functional and beautiful posture of the human body.

Aimed primarily at female customers in their 30s to 50s, the company will open "TSUTAYA Conditioning PILATES" stores mainly in the Tokyo metropolitan area, and "TSUTAYA Conditioning" stores as multi-purpose stores in suburban areas, with the aim of opening 200 stores by the end of fiscal year 2027. We will propose a form of well-being that "balances the mind and body" that is unique to CX through experiences centered on "like" and "fun."

Features of "TSUTAYA Conditioning PILATES"

1) Women-only, small group lessons
More than 140 lessons per month are conducted by experienced instructors, aimed at beginners. The classes are women-only and in small groups, so even those who are trying machine Pilates for the first time or those who don't have much exercise habits and lack confidence can use them with confidence.

2) You can read books carefully selected by the concierge at Daikanyama TSUTAYA BOOKS

In between exercise sessions, you can enjoy reading from the 40 books on the themes of exercise, beauty, food, and lifestyle selected by the concierge at Daikanyama TSUTAYA BOOKS before or after your lesson. Seven to ten books will be added to the store's bookshelves every month, so that there will always be around 100 books available to read.

3) Reservation-only, with a variety of plan options available
Reservations are required and you can reserve your desired lesson date and time through our dedicated reservation website. Customers can cancel their reservation up to one hour before the scheduled time through the reservation website, so even if an unexpected appointment comes up, you can cancel without having to pay the fee for the one session, which is reassuring. You can also choose between a 4-times-a-month or 8-times-a-month plan to suit your preferred pace. If you would like to use the course more than the monthly limit, you can take additional lessons by paying 3,850 yen per lesson.

Fee

This is an explanatory image of the price list for

Opening Campaign

An opening campaign has started, limited to 120 people. The fees are 11,000 yen for the 4-lesson plan (first 100 people), and 19,800 yen for the 8-lesson plan (first 20 people), and the monthly fee will be the same not only for the first month but for life. There is no membership registration fee for either service.

Lesson Schedule

https://tc.tsite.jp/pilates/2240/news/schedule2240

You can see the trial lesson schedule here.