Peatix and CCC enter into a business partnership to begin offering integrated community marketing solutions for businesses and local governments

2024.11.27 Press Releases
Peatix Japan Co., Ltd. / Culture Convenience Club Co., Ltd.

- Combining offline and online to create a continuous community that connects companies and people -

Peatix Inc. (Headquarters: New York, USA; CEO: Taku Harada; hereinafter referred to as "Peatix"), operator of the event and community platform Peatix, and Culture Convenience Club Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC") have entered into a basic agreement for a business partnership and will begin providing integrated community marketing solutions to companies and local governments.

Background of the business partnership

As digitalization accelerates, many companies are seeking new marketing strategies to connect more deeply with customers and create empathy in an environment overflowing with diverse information. In particular, two-way communication with customers, such as community marketing and content marketing, is deepening the bond between companies and customers and opening up new possibilities for achieving sustainable growth.

Peatix holds data on over 5.2 million event participants per year and has extensive experience and knowledge in event and community management. On the other hand, the CCC Group has offline locations across the country, such as TSUTAYA, TSUTAYA BOOKS, and SHARE LOUNGE, and has strengths in database marketing.

In this initiative, both companies will leverage their respective strengths, leveraging their experience in community marketing and knowledge of "experience creation" in the culture and entertainment fields to work toward creating a sustainable community that connects companies and people, and will provide new marketing solutions that combine the "energy" of offline events with the "sustainability" of online communities.

Purpose of the business alliance

Through their business partnership, Peatix and CCC will enable CCC to plan and manage events to increase customer engagement, and Peatix's platform will increase two-way communication between companies and community members, deepening understanding and attachment to services and products. In addition, based on CCC's knowledge of database marketing, we will approach potential customers before they participate in the event and design an overall follow-up plan after they participate, contributing to business growth through the development of the community.

In addition, we will provide solutions that allow local governments and administrative organizations to promote their local attractions both offline and online, and create systems that optimize event announcements at commercial facilities, thereby helping to acquire new customers and increase the loyalty of existing customers.

Service/Solution Overview

Planning, producing and managing promotional measures for companies and services utilizing CCC Group's TSUTAYA BOOKS, TSUTAYA, SHARE LOUNGE, etc. nationwide

Utilizing the membership function (tentative name) provided by Peatix, we will support the development of online user communities and implement measures to increase customer engagement.

●Providing V POINT to users as a promotional measure for companies using our services to attract customers to Peatix events and foster communities

●Community marketing advice

To commemorate the release, we will be holding an event on Thursday, December 12th, with the theme of "Community Marketing."We look forward to the participation of companies and local governments interested in cultivating fans and creating customer experiences.

A new community marketing strategy born from the fusion of offline and online: Peatix Marketing Terrace vol.9 
■Date and time: Thursday, December 12th, 7:00 PM - 8:00 PM
■ Venue: Online

■Contact: marcomm@peatix.com

About Peatix

Peatix provides one of Japan's largest event and community platforms, a service that "expands encounters and experiences" and can be used for events of any scale or genre, from small gatherings of volunteers to large-scale festivals. The service began in 2011, and currently has 5.2 million annual event participants, with over 20,000 events listed at any given time, both offline and online. The service is available in 22 countries, including Japan, the United States, and Singapore, with more than 1,000 new organizers joining the platform every month.

Culture Convenience Club Co., Ltd.

"A company that creates cultural infrastructure. With this mission in mind, the company plans a number of internet services and new platform services, as well as platform businesses, database marketing businesses, businesses related to public services and community coexistence, and proposes new lifestyles through its platforms.

https://www.ccc.co.jp

Materials related to this matter

Peatix and CCC enter into a business partnership to begin offering integrated community marketing solutions for businesses and local governments

For inquiries regarding this matter:
Peatix Japan Inc.
TEL: 03-6805-1730／MAIL: press@peatix.com

Culture Convenience Club Co., Ltd.
Public Relations Office
TEL: 03-6800-4764／MAIL: inquiry@ccc.co.jp