TSUTAYA's 2024 Winter Campaign starts on December 5th

2024.12.02 Press Releases
Culture Experience Co., Ltd.

- "Tsutaya Juzaburo Campaign" to celebrate Tsutaya Juzaburo, the famous Edo period producer who is the protagonist of the 2025 Taiga drama and the origin of the name TSUTAYA -

Culture Experience Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as "CX") will launch the TSUTAYA winter campaign "Juzaburo Tsutaya Campaign" on Thursday, December 5, 2024, as a collaborative project to honor Juzaburo Tsutaya, the Edo period publisher who is the origin of the TSUTAYA brand, who will star as the protagonist in the historical drama "Berabou - Tsutaju Eika no Yumebanashi" which will begin airing on Sunday, January 5, 2025.

The 2024 TSUTAYA winter campaign will be themed around Juzaburo Tsutaya, a famous producer who worked on entertainment in the Edo period.

The many works produced by Juzaburo Tsutaya became a hot topic one after another and greatly enhanced Edo culture. To celebrate this achievement, this winter TSUTAYA will be running the "#2025 Buzz My Favorite" campaign, where you can get the feeling of producing your favorite by sharing your favorite on social media, as well as a campaign where customers who purchase products worth 1,100 yen or more (tax included) in stores will be entered into a lottery to win V POINT. In addition, TSUTAYA will be running a special corner in its rental section (DVDs/CDs, comics) to introduce works selected under themes such as "Recommended Specials Produced by TSUTAYA" and "Producers Carefully Selected by TSUTAYA Representing the Heisei and Reiwa Eras."

This winter, why not take a moment to reflect on the appeal of entertainment at TSUTAYA?

"#2025 Buzz My Favorite" Campaign

During the campaign period, TSUTAYA Official X (https://x.com/shop_TSUTAYA) and post to X with the hashtag "#2025BuzzMyFavorite" along with the name of your favorite person you think will break out next year. 100 people will be randomly selected to receive 13,600 V POINT.

・Period: Thursday, December 5th, 2024 to Sunday, December 29th, 2024
-How to participate: Click on "Post my favorite #2025Buzz" from the TSUTAYA Official X post, and write and post the name of your favorite artist who you think will become popular in 2025. (See below for the posted image)

・Gift: 100 people who submit using the above method will be randomly selected to receive 13,600 V POINT.

New Year's Generous Giveaway! TSUTAYA Exclusive V POINT Giveaway Campaign: 5.5 Million points

If you spend 1,100 yen (tax included) or more in a single transaction during the promotion period and enter the campaign through the "TSUTAYA app," you will be entered into a lottery to win a total of 5.5 million V POINT (TSUTAYA-exclusive V POINT).

*TSUTAYA exclusive V POINT: Points with an expiration date that can only be used at TSUTAYA stores.
* Pine: 10,000 points (100 people) Bamboo: 3,000 points (300 people) Plum: 600 points (6,000 people)

・Period: Thursday, December 5, 2024 to Monday, January 6, 2025
・Applicable products: All products

*TSUTAYA Premium NEXT monthly usage fees are also included.
*Additional rental fees and membership fees are also included.
*Game purchases, gift certificates, and gift certificate POSA cards are not eligible for the campaign.

TSUTAYA storefront collaboration project

The DVD rental section features "Special recommendations produced by TSUTAYA," the CD rental section features "Producers carefully selected by TSUTAYA who represent the Heisei and Reiwa eras," and the comic rental section features "This person is featured in that manga. A special corner will be set up in TSUTAYA stores to introduce products selected under the theme "TSUTAYA's Top Picks by Famous Editors."Please come visit our store.

CX will continue to offer diverse culture and entertainment, and offer customers a rich lifestyle through a variety of experiences.

The "TSUTAYA" and "Koshodo" designs are trademarks of Culture Convenience Club Co., Ltd.

Materials related to this matter

TSUTAYA's 2024 Winter Campaign! The "Juzaburo Tsutaya Campaign" will start on December 5th in honor of Juzaburo Tsutaya, the famous Edo period producer who is the protagonist of the 2025 Taiga drama and the origin of the name TSUTAYA.

Inquiries regarding this matter
Culture Experience Co., Ltd.
Public Relations Office
TEL: 03-6774-7814 / MAIL: tsutaya_pr@ccc.co.jp