Received the "Best Symposium Paper Award" at the 2024 ANZMAC-GAMMA Joint Symposium

2024.12.19 Press Releases
CCC MK HOLDINGS Co., Ltd.

- Evaluating the effectiveness of coupons in mobile marketing -

The paper "Digital Coupon Effectiveness in Shopping List Creation," co-authored by Shin Sato of the CCC Marketing Research Institute of CCC MK HOLDINGS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter "MK HOLDINGS"), won the "Best Symposium Paper Award" at the 2024 ANZMAC-GAMMA Joint Symposium.

■ Award recipients
Naoki Akamatsu (Associate Professor, Faculty of Economics, Meiji Gakuin University)
Takashi Teramoto (Professor, Faculty of Commerce, Chuo University)
Akira Nakano (Lecturer, Faculty of Economics, Meiji Graduate School)
Shin Sato (MK HOLDINGS CCC Marketing Research Institute)

About ANZMAC2024
This is an international conference hosted by ANZMAC (Australia and New Zealand Marketing Association), and in 2024, the annual conference was held in Hobart, Tasmania, Australia from December 2nd to 4th, with many researchers and experts in marketing participating.

About the ANZMAC-GAMMA Joint Symposium
This is a joint symposium co-hosted by ANZMAC and GAMMA (Global Association of Marketing and Management), held over one day during ANZMAC's annual conference.

About the Best Symposium Paper Award
This award is given to outstanding papers presented at the ANZMAC-GAMMA Joint Symposium.

■About research papers
"Digital Coupon Effectiveness in Shopping List Creation" is based on an empirical study on mobile coupons that CCC Marketing Research Institute has been conducting since 2021, and clarifies the impact of the timing of coupon distribution and the characteristics of the products on which the coupons are posted on shopping plans and actual shopping behavior.

■About MK HOLDINGS' research initiatives
MK HOLDINGS has been conducting full-scale research in the field of marketing science since 2019, and has been working on making presentations and submitting papers both domestically and internationally. In particular, we have been taking cutting-edge approaches to mobile marketing using smartphones and the effectiveness of coupons. We will continue to work to combine data, technology, and science to create a better shopping experience.

Materials related to this matter

Received the "Best Symposium Paper Award" at the 2024 ANZMAC-GAMMA Joint Symposium

Inquiries regarding this matter
MK HOLDINGS Co., Ltd.
Public Relations Office
TEL: 03-6800-4464／MAIL: cccmkpr@ccc.co.jp