Original merchandise featuring the name of Tsutaya Juzaburo's Koshodo, the origin of the name TSUTAYA, is now on sale.

2025.01.17 Press Releases
Culture Convenience Club Co., Ltd.

-Available at TSUTAYA bookstores nationwide and on online stores from Friday, January 17th-

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC") has begun selling original merchandise featuring the name "Koshodo," the company that is said to have shared Tsutaya Juzaburo's many talents with the world, at TSUTAYA and TSUTAYA BOOKSs nationwide (excluding some stores) and on its e-commerce website from Friday, January 17, 2025, in celebration of the broadcast of the historical drama "Berabou: Tsutaju Eika no Yumebanashi," in which Tsutaya Juzaburo, the Edo period publisher who is the origin of the name TSUTAYA, plays the main character.

*Please refer to the special website for stores selling the original product.

■About Tsutaya Juzaburo and TSUTAYA

CCC's founder, Muneaki Masuda (currently Chairman of the Board of Directors of CCC), named the first store, which opened in 1983, "TSUTAYA BOOKS Hirakata" after the name of the family business run by his grandfather. After that, I learned about Tsutaya Juzaburo, a producer who was representative of the Edo period, and followed his example so that TSUTAYA could become a modern producer.

Tsutaya Juzaburo nurtured artists such as Kitagawa Utamaro, Katsushika Hokusai, and Toshusai Sharaku, and created woodblock prints to pass on to future generations. For CCC, TSUTAYA is the woodblock prints, and through TSUTAYA, CCC hopes to support contemporary artists and art and culture, as well as become a base for disseminating this to the world and delivering it to consumers of the future.

Tsutaya Juzaburo was a man who brought about great changes in culture and the publishing industry during the Edo period, and his achievements are still highly regarded today. CCC has inherited this spirit and, in order to allow many people to rediscover his charm, has opened a store selling books related to Tsutaya Juzaburo, as well as begun selling original merchandise featuring the name of the company "Koshodo" (※), the name under which Tsutaya Juzaburo is said to have shared his many talents with the world.

■ Attractive original products that combine the atmosphere of the Edo period with modern design
The original products include a wide range of items inspired by the life and achievements of Tsutaya Juzaburo, and are an attractive lineup that combines the atmosphere of the Edo period with modern design.

※All product lineupOriginal product list pagePlease refer to:

In addition to the original products, the following licensed products from the historical drama "Berabou - Tsutajueika no Yumebanashi" will also be sold in some stores and online.

■ Sales overview of original products, etc.
・Sales period: January 17, 2025 (Friday) to the end of 2025
・EC sales:https://store.tsite.jp/portal/tsutaju-items/" on sale
・Number of stores: 119 *For details on stores, please see "https://tsutaya.tsite.jp/tsutaju/See
・Number of products on sale: 12 brands, 45 products in total
*For product lineup and details, please seehttps://store.tsite.jp/portal/tsutaju-items/See
·others
Please note that this product is limited in quantity and will be sold out once it is gone.

■Key visual for the Tsutaya Juzaburo Fair to be held at Tsutaya bookstores nationwide

Materials related to this matter

Original merchandise featuring the name of Tsutaya Juzaburo's Koshodo, the origin of the name TSUTAYA, is now on sale.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764／MAIL: inquiry@ccc.co.jp