The first in a new experience value offering to V members! "V Kisekae" launches, allowing users to customize their mobile V CARD with their favorite design

2025.02.05 Press Releases
CCC MK HOLDINGS Co., Ltd.

-The concept is "Every time you open the V POINT app, you can find something you love!" -

CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi) will utilize the various venues, services, and functions of the CCC Group to provide customers who use V Services such as V POINT with an experience value based on the theme of "Bringing your passions closer."Through special experiences and places that bring people closer to what they love, we hope to create an environment where people who share the same passions can come together, connect, and share new emotions, allowing them to experience and enjoy what they love on a deeper level.

As the first step, we will launch a new service called "V Kisekae" on Wednesday, February 5, 2025, which will allow users to customize the design of their V POINT app's "Mobile V CARD."The concept of "V Kisekae" is "You can find something you love every time you open the V POINT app."

"V Kisekae" is a new service that allows users to freely choose from a wide range of designs for their "Mobile V CARD" and customize it to suit their preferences, allowing them to enjoy an exciting points experience. Each design costs 165 yen (tax included)*, and you can purchase as many designs as you like using your accumulated V POINT or credit CARD. We plan to gradually expand the means of purchase.

The service will initially launch with 39 titles across five series: "Attack on Titan," "SPY×FAMILY," "Dragon Ball DAIMA," "My Hero Academia," and "Oshi no Ko," and plans to add a variety of other themes in the future, including movies, vehicles, sports, idols, and artists.

We also plan to offer a service that will provide special experiences exclusively for customers who use "V Kisekae," and we will work towards realizing this so that you can enjoy a personalized experience that will make you feel closer to your loved ones.
*Product prices may change due to future service expansion and limited edition designs.

To commemorate the launch of "V Kisekae," we will be holding an exciting campaign for fans of each work. Users who use "V Kisekae" during the campaign period will receive V POINTrewards and gifts such as anime merchandise.

CCC MK HOLDINGS will continue to provide exciting experiences to people of all ages through various V services, adding brightness to their daily lives. We aim to make V POINT a beloved presence for people all over Japan.

1. Open the V POINT app and go to the "V Change" settings screen
Download the V POINT app, or if you already have it, update it to the latest version.
If you press the "V Change" icon in the top right corner of the V POINT app's home screen or the "V Change" button on the app's home screen menu, you will be redirected to the "V Change" page, where a list of designs currently on sale will be displayed.

▼Tap the V Change button in the red frame!

2. Purchase the eligible design
Select the design you want to purchase, click "Log in and purchase" and proceed to the payment screen.

*Payment can be made with V POINT or credit card.
*Each type can be purchased for 165 yen (tax included).

3. The target card design has been set
After purchasing, go to "My Themes" and press the "Change Themes" button to check whether the V Themes you purchased have been applied.
Previously purchased V Costumes can be selected on the "My Costumes" screen, allowing you to freely change them as many times as you like.

* There is no limit to the number of V costumes you can purchase.
* Each person can purchase only one V-Case of the same design.
* Purchased V Costumes can only be viewed on the "V POINT App."V Kisekae will not be displayed on the mobile V CARD display screen in other apps.

■ First release of "V Kisekae" products
Attack on Titan: 6 types
SPY×FAMILY: 8 types
Dragon Ball DAIMA: 6 types
My Hero Academia: 12 types
[Oshi no Ko]: 7 types

Campaign Overview

1. Win up to 100,000 points! [No losers] Release commemorative V costume change lottery
■Benefits: You can spin the lottery once a day during the period using the V POINT app, and everyone will win either 1 V POINT or 100,000 V POINT.
■ Campaign period: February 5, 2025 (Wednesday) 10:00 to February 28, 2025 (Thursday) 23:59

2. 5 people will win 10,000 V POINT! V POINT Official X Campaign
■Benefits:Five lucky winners will be randomly selected from those who follow the official V POINT X account (@vpoint_official) and quote the campaign-eligible post to receive 10,000 V POINT.
■ Campaign period: February 5, 2025 (Wednesday) 14:00 to February 9, 2025 (Sunday) 23:59

3. Get a gift when you purchase eligible products! Goods giveaway campaign
■Benefits:We will be running a campaign where a small number of people who purchase eligible "V Kisekae" items through the V POINT app will be entered into a lottery to win merchandise such as desk pads, clear files, organic cotton bags, and official guidebooks.
■Campaign period:Please refer to each campaign page.
■Target type:My Hero Academia, SPY×FAMILY, and [My Favorite Child]
・SPY×FAMILY: Organic cotton bag (100 winners)

・My Hero Academia: Desk pad & clear file set (80 winners)

・【Oshi no Ko】: 100 First Reports from the official guidebook for the first season of the TV anime "Oshi no Ko"

*You will need to purchase the corresponding "V Costume"
* The more items you purchase, the higher your chances of winning (1 design purchased = 1 entry).

V POINT App Overview

© Hajime Isayama, Kodansha / "Attack on Titan" The Final Season Production Committee
©Tatsuya Endo/Shueisha, SPY×FAMILY Production Committee
©Bird Studios/Shueisha, Toei Animation
© Horikoshi Kohei/Shueisha, My Hero Academia Production Committee
© Akasaka Aka x Yokoyari Mengo / Shueisha, [Oshi no Ko] Production Committee

Materials related to this matter

The first in a new experience value offering to V members! "V Kisekae" launches, allowing users to customize their mobile V CARD with their favorite design

For inquiries regarding this matter:
CCC MK HOLDINGS Co., Ltd.
Public Relations Office
TEL: 03-6800-4464／MAIL: cccmkpr@ccc.co.jp