Maximize the appeal of your city with data! Launch of "MiRoute," a marketing service for commercial facilities that utilizes V POINT purchasing and behavioral data

2025.02.12 Press Releases
CCC MK HOLDINGS Co., Ltd.

-The concept is "Looking at the city reveals the future"-

CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD") is pleased to announce the launch of "Miruto," a marketing service for commercial facilities that utilizes V POINT purchasing and behavioral data.

In recent years, urban redevelopment has progressed, and commercial facilities are evolving from traditional retail models to complexes that combine residential, office, and entertainment spaces to meet changing consumer needs and lifestyles. On the other hand, the environment surrounding commercial facilities is becoming increasingly severe due to diversifying consumer lifestyles and a slump in consumer confidence, making it increasingly important to develop and implement evidence-based strategies that are tailored to regional characteristics and consumer needs.

Based on the concept of "looking at the city reveals the future," "MiRoute" is a marketing service that provides a comprehensive range of services, from customer analysis and market research based on the wide variety of purchasing and behavioral data from V POINT held by CCCMKHD, to target design, concept development, communication plan creation, and promotion implementation. After implementation, visitor counts and fixed point satisfaction surveys can be conducted, and the results can be used to implement measures to further increase awareness of the commercial facility and its ability to attract customers.

This marketing service for commercial facilities covers everything from planning and design to execution and effectiveness verification, providing the optimal approach to address the various needs and challenges faced by companies and organizations in the commercial field.

CCCMKHD will provide "Miruto" to companies and organizations interested in developing commercial facilities using data and implementing commercial facility measures suited to urban areas, thereby conducting marketing that maximizes the needs and appeal of local residents and contributing to the sustainable development of the region.

Overview of "MiRoute" marketing service for commercial facilities

"Miruto" is a marketing service that provides data and analysis to the commercial facilities sector of companies and organizations that shape cities, based on the concept that "looking at the city reveals the future."

1. Trade area user analysis
By utilizing V POINT's actual purchase and behavior data, we analyze the profile of people who live and visit the target area, and compare it with competing facilities and target areas to create personas of people who visit the commercial facility and identify the target demographic.

2. Understanding the actual situation through surveys
By using the "V Survey*" and group interviews to survey customer opinions, customer satisfaction, requests and ideas, we can gain insight into the demands of the target demographic in the area surrounding the facility.

* Online research that can be segmented using V POINT's actual purchase and behavior data

3. Concept Development
Based on the profile and consumer needs derived from persona analysis, we develop concepts based on specific customer profiles that can more effectively convey the appeal of the target area. It can be used as an indicator for attracting tenants, renovating commercial facilities, and developing events and products.

4. Creating a communication plan
We create strategic communication plans to effectively communicate information to your target audience. After formulating a plan, we can utilize our track record of events and advertising at each CCC Group facility to carry out promotions tailored to your goals, such as attracting customers, spreading your brand, and increasing customer satisfaction. We offer a wide range of services, including spatial design, production materials, and digital advertising menus, and can propose plans to suit your budget.

5. Effectiveness Verification CRM
We measure visitor numbers and satisfaction levels of advertisers based on store usage data and research in the target area, verify effectiveness, and provide reporting results. By conducting fixed-point surveys, we can accumulate evidence-based data that will lead to improved accuracy of future commercial initiatives, such as identifying more effective target demographics and clarifying measures.

Materials related to this matter

Maximize the appeal of your city with data! Launch of "MiRoute," a marketing service for commercial facilities that utilizes V POINT purchasing and behavioral data

Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Public Relations Office
TEL: 03-6800-4464／MAIL: cccmkpr@ccc.co.jp