Pilates specialty store of "TSUTAYA Conditioning," a gym that "balances the mind and body" "TSUTAYA Conditioning PILATES Shin-Tsunashima store" opens on February 14th, and "TSUTAYA Conditioning PILATES Makino High School store" opens on February 27th

2025.02.14 Press Releases
Culture Convenience Club Co., Ltd. / Culture Experience Co., Ltd. / Shinsui Co., Ltd.

- Women-only, small group, beginner-friendly "Easy Pilates" -

Culture Convenience Club Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi) will open the "TSUTAYA Conditioning PILATES Makino High School Store" on Thursday, February 27, 2025. Additionally, Culture Experience Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; CEO: Shinichiro Kamaura) and Shinsui Co., Ltd. (headquarters: Yokohama City, Kanagawa Prefecture; CEO: Hiromi Sato), a member company of TSUTAYA, will open the "TSUTAYA Conditioning PILATES Shin-Tsunashima Store" on Friday, February 14th. Ahead of the opening, the Makino High School store is offering free trial lessons until Wednesday, February 26th.

About "TSUTAYA Conditioning PILATES"

"TSUTAYA Conditioning" is a lifestyle gym proposed by TSUTAYA with the concept of "balancing the mind and body."In a space surrounded by carefully selected books, we offer fully automated AI machines and yoga programs that even beginners can easily continue, as well as events and other activities to provide a richer lifestyle based on exercise, food, beauty, and knowledge. "TSUTAYA Conditioning PILATES" is a machine Pilates specialty store for women only, aimed at beginners, that follows the concept of "TSUTAYA Conditioning" and allows you to experience Pilates, which is gaining attention as an exercise that restores the functional and beautiful posture of the human body.

"TSUTAYA Conditioning" opened its first store in Sakurashinmachi, Setagaya Ward, Tokyo in 2017, and aims to have 200 stores by the end of fiscal year 2027 in order to propose healthier lifestyles.

Features of "TSUTAYA Conditioning PILATES"

1) Women-only, small group lessons

We offer over 120 in-depth lessons per month for beginners, taught by experienced instructors. The classes are women-only and in small groups, so even those who are trying machine Pilates for the first time or those who don't have much exercise habits and lack confidence can use them with confidence.

2) You can read books carefully selected by the concierge at Daikanyama T-SITE

In between exercise sessions, you can enjoy reading books on the themes of exercise, beauty, food, and lifestyle, selected by the concierge of Daikanyama T-SITE before and after your lesson.

3) Reservation-only, with a variety of plan options available

Reservations are required and you can reserve your desired lesson date and time through our dedicated reservation website. Customers can cancel their reservation up to one hour before the scheduled time through the reservation website, so even if an unexpected appointment comes up, you can cancel without having to pay the fee for the one session, which is reassuring. You can also choose between a 4-times-a-month or 8-times-a-month plan to suit your preferred pace. If you would like to use the course more than the monthly limit, you can take additional lessons by paying 3,850 yen per lesson. *The start date for the additional course service will vary depending on the congestion situation at the time of opening.

"TSUTAYA Conditioning PILATES" will propose a healthy lifestyle that will align the mind and body through experiences such as machine Pilates.

TSUTAYA Conditioning PILATES Shin-Tsunashima store (opening February 14th)

■ There is a workspace equipped with power outlets, so you can read or work before or after your lesson.
■ Equipped with a "styling chair" where you can stretch and massage your entire body. You can rejuvenate your mind and body before and after the lesson.

Address: Shinsui Building 2F, 1-9-9 Tsunashima Higashi, Kohoku-ku, Yokohama, Kanagawa Prefecture
TEL: 045-834-5447 Business hours: 9:00-22:00 (open all year round, excluding New Year's holidays)

TSUTAYA Conditioning PILATES Makino High School Store (Free trial lessons available, opening February 27th)

■We are currently running an "OPEN Membership" campaign, which allows you to enjoy the service at a discounted price with the same monthly membership fee after joining. The rates are 17,820 yen for 8 lessons per month and 12,100 yen for 4 lessons per month.

*You can take each lesson number within a month.
*Membership fees are free from February 27th to February 28th, 2025.
*OPEN membership will end once capacity is reached. If you cancel your membership and then rejoin, you will be charged the regular price.

 Price (same for all stores)

Materials related to this matter

Pilates specialty store of "TSUTAYA Conditioning," a gym that "balances the mind and body" "TSUTAYA Conditioning PILATES Shin-Tsunashima store" opens on February 14th, and "TSUTAYA Conditioning PILATES Makino High School store" opens on February 27th

Inquiries regarding this matter
CCC Public Relations Office
TEL: 03-6800-4764 MAIL: tsutaya_pr@ccc.co.jp

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