Fukui Blowins and CCCMK Holdings collaborate on fan marketing

2025.02.20 Press Releases
Fukui Blowins Co., Ltd. / CCC MK HOLDINGS Co., Ltd. / Yasusaki Co., Ltd.

-New initiative aimed at revitalizing the local economy and revitalizing the region together with Yasusaki-

Fukui BlowWinds Co., Ltd. (Head office: Fukui City, Fukui Prefecture; Representative Director: Yumoto Masashi), which operates Fukui Prefecture's first professional basketball club, the Fukui BlowWinds, and CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya Ward, Tokyo; President and CEO: Yasunori Takahashi), which handles database marketing using the shared points service "V POINT," are pleased to announce that they will begin collaborating in fan marketing with Yasusaki Co., Ltd. (Head office: Fukui City, Fukui Prefecture; Representative Director and President: Yasusaki Shoji), which operates food supermarkets and TSUTAYA stores in the Hokuriku region, mainly in Fukui Prefecture, and which will be introducing the V POINT service.

The purpose of this collaboration is to support and promote the Fukui Blowins, a professional basketball team in the B2 League, throughout Fukui Prefecture. Furthermore, through various initiatives, we aim to stimulate the revitalization of the Fukui region's economy, ultimately leading to regional revitalization. Fukui Blowins has had a partnership agreement with Yasusaki since 2023, and this collaboration is part of that agreement.

Since 2023, Fukui Blowins and Yasusaki have been working together on the "FOOD DRIVE PROJECT," which donates surplus food to people in need. Additionally, CCC MK HOLDINGS and Fukui Blowins are running an initiative where fans can receive V POINT as attendance points when they check in at the arena for home games. In addition, other companies that support Fukui Blowins are also running campaigns that allow customers to earn V POINT at a discount, and the number of participating companies is expected to increase in the future. Through this collaboration, we aim to contribute to the local community, further enhance the appeal of Fukui, and become a model case for regional revitalization through the use of sports.

Future Initiatives

Fukui Blowins and CCC MK HOLDINGS will use V POINT's membership base to expand their fan base and will also engage in fan marketing that will use V POINT to revitalize their fan base.

(1) Fukui Blowwinds Design appears in V Kisekae
Starting Thursday, February 20th, original designs of the Fukui Blowins emblem and mascot character BOOZ will be available on V Kisekae, a service that allows you to customize your mobile MOBILE V CARD with your favorite designs. We plan to add other designs in the future.
・Sales start date: Thursday, February 20, 2025, 10:00

・Price: 165 yen (tax included)
・Products on sale: 3 types in total

(2) Exchange your accumulated V POINT for limited edition original products
On the day of a Fukui Blowins home game from Saturday, February 22nd onwards, you will be able to use your accumulated V POINT to exchange for limited edition original Fukui Blowins merchandise. New original merchandise will be added for each match and can be exchanged for V POINT. Please note that all products except for the game visual stickers (500 per game) are limited in quantity. All products are limited edition.
　*Exchanges are only possible in the arena at home games.
・Exchange start date: Saturday, February 22, 2025
・Exchange location: Fukui Blowins home game arena
・Number of V POINT required for exchange:
　20pt Game visual sticker (changes every section)
　800pt Eyeglasses case & eyeglass wipe
　900pt Merchandise pouch (upcycled from last season's venue decoration curtain)
　1,000pt Binder (replica of items used by players and staff)

[What is "V Kisekae"?]
"V Kisekae" is a service based on the concept of "discovering what you love every time you open the V POINT app." Users can freely choose from a wide selection of "MOBILE V CARD" designs and customize them to suit their own "favorites," allowing them to enjoy an exciting points experience. Each design costs 165 yen (tax included)*, and you can purchase as many designs as you like using your accumulated V POINT or credit card. We plan to gradually expand the means of purchase.
*Product prices may change in the future due to service expansion and limited edition designs.

Materials related to this matter

Fukui Blowins and CCC MK HOLDINGS collaborate on fan marketing

Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Public Relations Office
TEL: 03-6800-4464 / MAIL: cccmkpr@ccc.co.jp