"TSUTAYA Trading Card Hiratsuka" opens on Saturday, March 1st!
2025.03.03
Press Releases
Culture Experience Co., Ltd.
- The first store in Kanagawa Prefecture! TSUTAYA's trading card specialty store with 72 seats for playing cards -
Culture Experience Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as "CX") will open "TSUTAYA Trading Card Hiratsuka," the first TSUTAYA trading card specialty store in Kanagawa Prefecture, on the third floor of "LaLaport Shonan Hiratsuka" on Saturday, March 1, 2025.
This store will have 72 seats for games, the largest among the four "TSUTAYA Trading Card" stores, providing an environment where customers can enjoy trading cards (hereinafter "trading cards") more than ever before. Trading cards are games that allow players to enjoy face-to-face battles, and after the COVID-19 pandemic, the market has expanded as content that can be enjoyed by a wide range of customers, regardless of age or gender, in addition to children and other younger generations. TSUTAYA began selling trading cards in earnest in 2018. Currently, we have trading card sales areas with game stations in 182 stores nationwide (as of the end of January 2025), and we plan to continue expanding the number of stores with game stations that provide a place for customers to interact.
"TSUTAYA Trading Card" aims to be an experiential store that fosters interaction in the local community by providing free play areas that anyone can use and planning a number of official tournaments and unique store events. The first store, TSUTAYA's first trading card specialty store, "TSUTAYA Trading Card Kinshicho," opened in December 2023. Subsequently, "TSUTAYA Trading Card Kita-Senju" and "TSUTAYA Trading Card Fuchu Ekimae" opened, and the company also focuses on hosting competitive events, sometimes holding more than 200 events per month, attracting a wide range of customers.
The previous three stores have been located in front of train stations, but the new "TSUTAYA Trading Card Hiratsuka" will be the first suburban store, and the aim is to serve as a model store for suburban stores to be opened in various locations across the country in the future.
TSUTAYA will continue to propose opportunities for creating communities that arise from "experiences" through various items and events, including trading cards, and aims to create local interactions at TSUTAYA.
Features of "TSUTAYA Trading Card Hiratsuka"
1. The first store in Kanagawa Prefecture, a community-style store with 72 seats for matches
This store, the first in Kanagawa Prefecture, is approximately 165m2 in size and has 72 seats, the largest number available at TSUTAYA Trading Card. For those who live in the Shonan Hiratsuka area or those who drop in after school or work, we offer a clean, open and welcoming space where you can relax and enjoy yourself with friends or even if you come alone. Additionally, we aim to be a community-oriented store that fosters local interaction by planning events for beginners and manufacturer-sanctioned tournaments so that children living in the area can enjoy trading cards in safety.
2. With approximately 200,000 items in stock, we have the largest selection in the Shonan Hiratsuka area
We have a stock of approximately 200,000 new and used trading cards of various types. Browse our wide selection of cards to find the cards that will strengthen your deck for your next match. There are two search machines in the store that allow you to check the selling and buying prices of products, so you can easily find the product you are looking for. We also accept purchases of used cards at the counter.
3. Make new friends through tournaments and events
We plan more than 100 official tournaments and events for beginners every month. We provide a place where customers who love trading cards can communicate with each other and meet new friends through trading cards. When there are no tournaments or events being held, the match seating area is free to use for matches.
“TSUTAYA Trading Card Hiratsuka” Store Overview
Address: 3rd floor, LaLaport Shonan Hiratsuka, 10-1 Amanuma, Hiratsuka City, Kanagawa Prefecture
Business hours: 10:00-20:00 *Saturdays only: 10:00-21:00
Sales floor area: Approximately 160m2
TEL: 080-4100-6055
Official X:https://x.com/TTChiratsuka
Materials related to this matter
The first store in Kanagawa Prefecture! TSUTAYA's trading card specialty store "TSUTAYA Trading Card Hiratsuka" with 72 seats will open on Saturday, March 1st!
Inquiries regarding this matter
Culture Experience Co., Ltd.
TEL: 03-6800-4764／MAIL: tsutaya_pr@ccc.co.jp
If you resonate with the content of this site, please feel free to share it.
