Launched "V Style Plus," a home appliance subscription service for 130 million V members
2025.04.08
Press Releases
Alice Style Co., Ltd./CCC MK HOLDINGS Co., Ltd.
—Get access to 1,000 premium home appliances for just 3,880 yen (tax included) per month! Earn V POINT with a wide variety of choices—
Alice Style Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Rieko Muramoto) and CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director, President and CEO: Yasunori Takahashi) will launch "V Style Plus" (https://vstyleplus.tsite.jp/) will be available.
"V Style Plus" is "A V sign in your life."" is a new lifestyle proposal service based on the concept of "a place where you can enjoy a wide range of premium home appliances, including luxury beauty appliances and kitchen appliances, all for a monthly flat rate of 3,880 yen (tax included). It not only allows you to use over 1,000 types of premium home appliances, including luxury beauty appliances and kitchen appliances, but also offers spot rentals for short periods of time when you need them, and the ability to purchase products you like without having to rent them. It offers multiple options to suit your needs all within one service. It provides a one-stop shop for the consumption options of "renting" and "buying," allowing customers to freely choose the best way to use things depending on their life stage and needs. In addition, all products are delivered in a clean condition, having been maintained by specialized staff, and with free round-trip shipping (※1), you can enjoy a stress-free usage experience.
*1 If the item is large (size 170) and the delivery destination is Okinawa or a remote island, you will be responsible for part of the shipping fee.
With the recent spread of the sharing economy, the value of consumer activities is changing from "ownership" to "use."In particular, there is a growing need to test out expensive home appliances before purchasing them, as well as a desire to use seasonal products without the constraints of storage space. In response to these changing lifestyle needs and to support the realization of an environmentally conscious lifestyle, Alice Style and CCC MK HOLDINGS will launch "V Style Plus" for the approximately 130 million customers who use V POINT.
In addition, V Style Plus will be adding a number of unique products selected by TSUTAYA ELECTRICS to its lineup, ranging from products that utilize cutting-edge technology to classic designs.
As the first step, we will be offering the opportunity to easily try out special items that will enrich your lifestyle through a subscription, such as the CP1 Instant Disk Audio Silver, a CD player that also lets you enjoy the jacket art. We plan to continue adding more unique products in the future.
Buy or rent freely | Five attractions of "V Style Plus"
(1) Three ways to use the service
We offer a one-stop shop with flexible plans to suit your needs, including a "subscription plan" that allows you to use the equipment freely for a fixed monthly fee, a "spot plan" that allows you to rent for short periods only when you need it, and a "second-hand purchase" plan that allows you to purchase your favorite items without having to rent them.
(2) A diverse product lineup with over 1,000 varieties
We offer a diverse lineup of over 1,000 products, including popular beauty appliances such as luxury hair dryers and facial massagers, as well as kitchen appliances that make your daily life more convenient. You can try out different products to suit your lifestyle and the season.
(3) Returns are always possible, and round-trip shipping is free.
The "Subscription Plan" allows you to exchange products at any time without worrying about return deadlines. Round-trip shipping is free, so you can use it easily.
(4) We deliver clean products that have been professionally maintained
All products are inspected and maintained by our specialized staff. You can use it safely and smoothly without worrying about hygiene.
(5) Earn and use V POINT
By using the "Subscription Plan", you can earn up to 60 V POINT every month. The accumulated V POINT can be used at approximately 160,000 V POINT partner stores nationwide and approximately 100 million Visa member stores worldwide (※2).
*2 For face-to-face payments, this applies to stores that accept Visa touch payments.
<"V Style Plus" Service Overview>
・Service name: V Style Plus
・Service start date: Tuesday, April 8, 2025
・Three plans to choose from
(1) Subscription plan
Monthly fee: 3,880 yen (tax included), free shipping, no return deadline
Get even more savings with lump-sum payments (1-year plan: save 3 months per year, 6-month plan: save 2 months per year)
New members get a free trial for the first month
(2) Spot Plan
Single item rental plans that can be used only when needed for seasonal appliances or special events
(3) Used purchase plan
After renting, you can purchase the item you like, or you can purchase it as a second-hand item directly from the site. We offer a wide variety of products, including expensive home appliances, at reasonable prices.
・Service site:https://vstyleplus.tsite.jp/
・Service Guide:https://vstyleplus.tsite.jp/info
<"V Style Plus" service launch commemorative campaign>
・Benefits: When you register as a new member, you will receive a free 30-day trial period, and we also offer special campaigns!
・Event period: April 8th (Tue) to April 30th (Wed), 2025
Campaign details: After registering as a new member of "V Style Plus," those who enter through the campaign page will share 100,000 V POINT. In addition, during the campaign period, participants will be asked to enter a lottery and winners will receive up to 10,000 V POINT.
*Points are awarded only after three months of continuous use.
About Alice Style Co., Ltd.
Based on the corporate philosophy of "creating a society where experiences can be provided equally through the lending and borrowing of goods," the company operates the lending and borrowing app "Alice Style," engages in business collaborations utilizing its unique sharing platform, and develops new products. By solving various social issues surrounding "things," we aim to build a social infrastructure that will realize the SDGs together with our users.
・Company name: Alice Style Co., Ltd.
・Representative Director: Rieko Muramoto
・Address: Biophilia Place Minami-Aoyama 4F, 2-5-7 Minami-Aoyama, Minato-ku, Tokyo
Business details: Development and operation of the item lending and borrowing app "Alice.style," and the hands-free travel business "Alice.style TRAVEL."
・Official website:https://www.corporate.alice.style/
・"Alice Style" service site:https://www.alice.style/
About CCC MK HOLDINGS Co., Ltd.
Using data-driven marketing that leverages a V MEMBER base of approximately 130 million people, we provide a highly accurate approach that spans both online and offline through the analysis of purchasing data. By conducting in-depth analysis of customer attributes and purchasing and behavioral trends, and consistently verifying effectiveness, we contribute to the realization of more effective marketing activities.
・Company name: CCC MK HOLDINGS Co., Ltd.
・President and CEO: Yasunori Takahashi
・Address: 16-17 Nanpeidaicho, Shibuya-ku, Tokyo
・Business details: Marketing solutions business, point alliance business
・Official website:https://www.cccmkhd.co.jp/
■ Materials related to this matter
Launched "V Style Plus," a home appliance subscription service for 130 million V members ■ Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Business Public Relations Group
TEL: 03-6800-4464
MAIL: cccmkpr@ccc.co.jp
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