Launched "V POINT Gift" service, which allows companies to use V POINT as gifts for customers

2025.04.15 Press Releases
CCC MK HOLDINGS Co., Ltd.

• #Consulting
• #Database Marketing

- Meets a wide range of needs, including promotional campaigns, survey thank-you gifts, and prizes -

CCC MK HOLDINGS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasunori Takahashi ; hereinafter referred to as "CCCMKHD") is pleased to announce that it has fully launched "V POINT Gift" from Tuesday, April 15, 2025, which allows companies to use V POINT as gifts to their customers.

V POINT, which will celebrate its first anniversary on Tuesday, April 22, 2025, has grown into a service favored by many customers as a common point system that can be accumulated and used at approximately 160,000 V POINT partner stores and 100 million Visa member stores worldwide. In response to long-standing requests from gift businesses and manufacturers for digital gifts, we will begin offering "V POINT Gift" in earnest from Tuesday, April 15th.

API integration has now been added to "V Point Gift," eliminating the need to enter the 16-digit V Membership Number each time or to create a website for each order, as was previously required. Instead, customers simply enter their serial number on a shared dedicated website and log in to easily and conveniently award V POINT, making the system more accessible to a wider range of companies.

Overview of "V Point Gift"

(1) V POINT can be used in a variety of situations
V POINT is a common points service used by 154 million people (number of valid IDs). The points you accumulate can be used at 160,000 V Point partner stores nationwide, as well as at approximately 7.5 million stores in Japan and approximately 100 million Visa member stores worldwide (※1), with 1 point equaling 1 yen. "V Point Gift" can be used for a one-off campaign and can be used for a wide range of purposes, such as product promotional campaigns, thank you for completing surveys, points exchange and prizes, employee benefits and shareholder benefits. Because V POINT are a common point system that can be accumulated and used in a variety of places, utilizing them will create a system that will please customers.

*1 For face-to-face payments, this applies to stores that accept Visa touch payments.

(2) Accurately verify the effectiveness of "V Point Gift" and make data-driven improvements to your campaigns
By utilizing V POINT' actual purchase and behavioral data, you can analyze the response to campaigns and purchasing behavior in detail. Specifically, by analyzing the purchasing trends and consumer behavior of the target product, it is possible to identify target demographics and derive opportunities that are in line with consumer behavior, making it possible to design effective campaigns and incentives. Taking a data-driven approach to digital gifting will make your marketing strategy more relevant.

※ CCCMKホールディングスでは、セキュリティ上厳重に管理された環境のもと、個人を特定できない状態でマーケティング分析を行っております。

(3) Gift codes do not require development and are delivered in real time, allowing for flexible and fast V-Point awarding.
There are two methods for delivering the gift codes required for V-Point awarding: "API integration type," which allows for real-time delivery without the need for individual orders, and "CSV bulk delivery type," which does not require development, allowing us to respond to customer requests. With the "API integration" method, gift codes are delivered as request parameters, eliminating the need to place an order each time. This means that you can use the service without worrying about stock availability, even when the number of points to be ordered is uncertain, such as for selectable point campaigns. The "CSV bulk delivery type" outputs the application site URL and gift code in a CSV file and delivers it all at once, so there is no need for development such as API design, and it can be used with tools you currently use, such as SNS.

CCCMK Holdings will continue to provide solutions that are in line with the times and work to solve the challenges faced by a wide range of companies.

■Specific screen transition images

Materials related to this matter

Launched "V Point Gift" service, which allows companies to use V POINT as gifts for customers

For media inquiries:
CCC MK HOLDINGS Co., Ltd. Business Public Relations Group
TEL: 03-6800-4464／MAIL: cccmkpr@ccc.co.jp