Hirata Farm, which handles top-quality brand pigs, will begin offering V POINT from April 15th.

2025.04.15 Press Releases
CCC MK HOLDINGS Co., Ltd./Sumitomo Mitsui Card Co., Ltd.

• #Consulting
• #Database Marketing

- Earn and use V POINT at 8 stores in Yamagata! -

CCC MK HOLDINGS Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director, President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD") and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director, President and CEO: Yukihiko Onishi; hereinafter referred to as "Sumitomo Mitsui Card") will launch a service on Tuesday, April 15, 2025, that allows customers to accumulate and use V POINT at eight restaurants and retail stores operated by Hirata Farm Co., Ltd. (Head office: Sakata City, Yamagata Prefecture; Representative Director: Kashichi Nitta; hereinafter referred to as "Hirata Farm").

Hirata Farm is a restaurant and retail store that sells top-quality brand-name pork. We handle everything from breed development, piglet production, and fattening to processing, distribution, and sales in-house, and we operate restaurants, beverage stores, and retail outlets, including the Hirata Farm Main Store, in Yamagata, Miyagi, Tokyo, and Saitama.

Through this initiative, customers who use Hirata Farm's restaurants, including Hirata Farm Main Branch, Tonya, Hirata Farm Tsuruoka Shonai Tourist and Souvenir Center Branch, Hirata Farm Shonai Airport Branch, Tonshichi, Yakiniku/Shabu-Shabu Hirata Farm, Hiyoriyama Obataro, and Garden Palace Mizuho, can earn 1 V POINT for every 200 yen (excluding tax) spent by presenting a V POINT accrual card (*1) when paying in-store. Furthermore, if you pay with a Sumitomo Mitsui Card (※2), you will also earn blue and yellow V POINT as payment points.

*1 Applies to MOBILE V CARD, T-CARD, V POINT Cards with payment functionality, and V POINT Cards with character designs.
*2 Applies to credit cards that earn V POINT. For details, please check the Sumitomo Mitsui Card website.

Accumulated points can be used at Hirata Farm Main Branch, Tonya, Hirata Farm Tsuruoka Shonai Tourist and Souvenir Center Branch, Hirata Farm Shonai Airport Branch, Tonshichi, Yakiniku/Shabu-Shabu Hirata Farm, Hiyoriyama Obataro, and Garden Palace Mizuho, with 1 point equivalent to 1 yen. They can also be used at 160,000 V POINT partner stores nationwide and approximately 100 million Visa member stores worldwide (*3).

*3 For face-to-face payments, this applies to stores that accept Visa touch payments.

CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the V POINT service at Hirata Ranch.

＜Overview of Hirata Farm's "Blue and Yellow V POINT" service＞
・Service start date: Tuesday, April 15, 2025
Participating stores: 8 stores: Hirata Farm Main Branch, Tonya, Hirata Farm Tsuruoka Shonai Tourist and Product Center Branch, Hirata Farm Shonai Airport Branch, Tonshichi, Yakiniku/Shabu-Shabu Hirata Farm, Hiyoriyama Obataro, and Garden Palace Mizuho　https://www.hiraboku.info/
・Earning rate: 1 point for every 200 yen (excluding tax).
・Usage rate: 1 point can be used as 1 yen.
*For details about V POINT services, please check the following website.
CCCMKHD special site:https://web.tsite.jp/vpoint/
Sumitomo Mitsui Card special website:https://www.smbc-card.com/camp/totalvpoint_mirror/index.html

■ Materials related to this matter
  Hirata Farm, which handles top-quality brand pigs, will begin offering V POINT from April 15th.

■ Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Business Public Relations Group
TEL: 03-6800-4464
MAIL: cccmkpr@ccc.co.jp