V POINT service will be launched at 31 restaurants, including "Umai Sushikan" and "Conveyor belt sushi Marukuni" from May 19th.

2025.05.19 Press Releases
Amino Co., Ltd. / CCCMK HOLDINGS Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

• #Consulting
• #Database Marketing

- Earn and use V POINT at sushi restaurants nationwide, primarily in Miyagi Prefecture! -

Amino Co., Ltd. (Head office: Sendai City, Miyagi Prefecture; President and CEO: Ueno Satoshi; hereinafter referred to as "Amino"), CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto Ward, Tokyo; Representative Director, President and CEO: Onishi Yukihiko; hereinafter referred to as "Sumitomo Mitsui Card") will launch a service on Monday, May 19, 2025, that will allow customers to accumulate and use V POINT at 31 restaurants operated by Amino.

Amino is a company that operates multiple food and beverage businesses both domestically and internationally, including conveyor belt sushi restaurants, authentic sushi restaurants, and seafood izakayas, with its flagship brand "Umai Sushikan."It is well known and popular in the Tohoku region, especially Miyagi Prefecture, and its strength lies in the fresh seafood it procures directly from the market, which is then prepared and sushied by skilled chefs in the store.

As part of this initiative, customers of Umai Sushikan, Umai Sushikan Yutorogi, Umai Sushikan Annex Sushimasa, Ginza Sushimasa, Conveyor Belt Sushi Marukuni, and Hokkai Sanriku Charcoal Grill Marukan can earn 1 V POINT for every 100 yen (tax included) spent by presenting a V POINT card*1 when paying in-store. Furthermore, if you pay with a Sumitomo Mitsui Card*2, you will also earn V POINT as payment POINT.

Accumulated POINT can be used for in-store purchases at a rate of 1 point = 1 yen, and can also be used at approximately 160,000 V POINT partner stores nationwide and approximately 100 million Visa member stores worldwide*3.

Amino, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the V POINT service at Umai Sushikan, Umai Sushikan Yutorogi, Umai Sushikan Annex Sushimasa, Ginza Sushimasa, Conveyor Belt Sushi Marukuni and Hokkai Sanriku Charcoal Grill Marukan.

*1 Applies to Mobile V CARD, T-CARD, V POINT Cards with payment functionality, and V POINT Cards with character designs.
*2 Applies to credit cards that earn V POINT. For details, please check the Sumitomo Mitsui Card website.
*3 For face-to-face payments, this applies to stores that accept Visa touch payments.

・Service start date: Monday, May 19, 2025
Participating restaurants: "Umai Sushikan," "Umai Sushikan Yutorogi," "Bekkan Sushimasa," "Ginza Sushimasa," "Conveyor belt sushi Marukuni," and "Hokkaido Sanriku charcoal grill Marukan."

*Umai Sushikan Utsunomiya Belmar Branch is not eligible for the V POINT service.
・Earning rate: 1 point for every 100 yen (tax included).
・Usage rate: 1 point can be used as 1 yen.
*For details on V POINT services, please check the following website.

Materials related to this matter
V POINT service will be launched at 31 restaurants, including "Umai Sushikan" and "Conveyor belt sushi Marukuni" from May 19th.

Media Inquiries
CCC MK HOLDINGS Co., Ltd. Business Public Relations Group
TEL: 045-522-8174／MAIL: cccmkpr@ccc.co.jp