Culture Convenience Club Co., Ltd., Tsutaya Investment (Shanghai) Co., Ltd., and Yachang Culture (Group) Co., Ltd. conclude partnership agreement in the field of spatial design through art proposals and book selection in China.
2025.05.21
Press Releases
Culture Convenience Club Co., Ltd. / Tsutaya Investment (Shanghai) Co., Ltd. / Yachang Culture (Group) Co., Ltd.
- Proposing a new lifestyle centered around art -
Tsutaya Investment (Shanghai) Co., Ltd. (Head office: Shanghai, China; Chairman: Hashimoto Ryunosuke; hereinafter "Tsutaya Investment"), a subsidiary of Culture Convenience Club Co., Ltd. (Head office: Yokohama, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter "CCC") which operates TSUTAYA BOOKSs and TSUTAYA BOOKSTORE in China, and Artron Culture (Group) Co., Ltd. (hereinafter "Artron"), which operates a wide range of art-related businesses both in China and overseas, including digital archiving of artworks, exhibition planning, and building art-related platforms, have entered into a partnership agreement in the area of spatial design through art proposals and book selection in China.
Background to the partnership agreement
The partnership agreement aims to build a strategic partnership in China by combining the strengths of each company, namely CCC and Tsutaya Investment's art-centered lifestyle proposals and spatial design, and Artron's art digital archives and platform construction, against the backdrop of the expansion of the Chinese art market, which is the second largest in the world after the United States and accounts for 18.4% of the global art market*.
CCC, Tsutaya Investment, and Artron will jointly develop the art market in China, and for Chinese clients such as developers, commercial facilities, hotels, and condominiums, their specialist staff will provide book direction that tells a story in line with concept work, target audience, and spatial design, satisfying intellectual desires and adding color to everyday life.
Furthermore, by creating an impressive space incorporating art, we will propose a lifestyle with art and promote a business centered on the art experience in China.
*Source: Artprice "Global Art Market Report 2024"
A case study of spatial design in Japan using art proposals and book selection
Partnership Agreement Overview
Tsutaya Investment
・CCC Art Lab (https://www.ccc-artlab.jp/Art coordination by
・Book direction by Tsutaya Investment's professional staff
・Space design and direction by CCC designers
Artron
・Sales agency work to propose Tsutaya Investment and CCC service contents to Artron customers
Company Profile
・Tsutaya Investment (Shanghai) Co., Ltd.
Tsutaya Investment is a wholly owned subsidiary of CCC and a local Chinese corporation that provides a wide range of services in areas such as bookstore management, book direction, spatial design, and art proposals.
・Stores in China *In order of opening date
Hangzhou Tianmori TSUTAYA BOOKS / Shanghai Shenzhen Shinsho TSUTAYA BOOKS / Shanghai Qiantan Taikoli TSUTAYA BOOKS / TSUTAYA BOOKSTORE Chengdu Renheng Site Square Store / TSUTAYA BOOKSTORE Qingdao Haitian Mall Store / TSUTAYA BOOKSTORE Shenzhen Zhongsu Bay Store / TSUTAYA BOOKSTORE Chongqing Impression City Store / TSUTAYA BOOKSTORE Wuhan Jianghan Road Store / TSUTAYA BOOKSTORE Beijing Chaoyang THE BOX Store / TSUTAYA BOOKSTORE Wuxi Zhouxinli Store / TSUTAYA BOOKSTORE Ningbo K11 Store / TSUTAYA BOOKSTORE Wuxi Yingyueli Huishan Store
Yachang Culture (Group) Co., Ltd.
Established in 1993. Artron is a comprehensive art company whose mission is to "serve people through art."With three business bases (art centers) in Beijing, Shenzhen, and Shanghai, the company covers art printing, digital printing, art data network, etc., and its products and services are available in dozens of countries and regions around the world.
Materials related to this matter
CCC, Tsutaya Investment (Shanghai) Co., Ltd., and Yachang Culture (Group) Co., Ltd. conclude partnership agreement in the field of spatial design through art proposals and book selection in China.
Media Inquiries
Culture Convenience Club Co., Ltd. Public Relations Department
TEL: 045-522-8154 / MAIL: inquiry@ccc.co.jp
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