Launch of "V FAST Channel," a completely free video streaming service that allows users to accumulate V POINT

2025.06.03 Press Releases
CCC MK HOLDINGS Co., Ltd./BBM Co., Ltd.

• #Lifestyle suggestions

- Providing a new viewing style, "Yuru-mi" video experience -

CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama, Kanagawa Prefecture; President and CEO: Yasunori Takahashi) and BBM Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Fukuzaki Shinya) have launched "V FAST Channel" (https://vfastch.tsite.jp) will begin on Tuesday, June 3, 2025. The service will first be launched for televisions, with plans to gradually expand it to smartphones in the future. This service was developed based on the "FAST Channel" (*1), a consortium-based service for content providers.

*1 The consortium for "FAST Channel" and the operation of "FAST Channel" will be managed by FAST Co., Ltd.

"FAST" is a free video streaming service with ads that is currently experiencing rapid growth, especially in the United States. When you select your favorite channel on any device with an internet connection, such as a smartphone, tablet, or smart TV, the program will be automatically streamed to you. This eliminates the need to select content each time, as with traditional VOD services. You can easily enjoy programs of your favorite genres for free, just like a TV program.

Proposing a new viewing style, "#YuruMi"

According to a survey on modern viewing styles (*2), 90% of people watch video content while doing other tasks. CCC MK HOLDINGS and BBM are proposing "#YuruMi" on the "V FAST Channel" as a new style to meet diversifying viewing needs.

*2 Responses were received from 2,303 male and female V members who watch videos.

Features of "V FAST Channel"

■Feature 1: Completely free video streaming service
- Providing a wide variety of carefully selected content in channel format
- Advertisements are provided under strict quality control in a way that does not disrupt the viewing experience.
・Smartphone apps will also be released sequentially
■Feature 2: Earn V POINT just by watching
・When you log in with your V membership number, you will receive 1 V POINT for every hour of viewing.
・A new experience that turns your everyday viewing habits into points
・Special added value exclusive to V members

Channel Genre

We will spread the fun of "#YuruMi" with a channel lineup that meets the diverse interests of our users.

※   FASTコンソーシアムチャンネル参画企業（五十音順）

CCC MK HOLDINGS will continue to promote "#YuruMi" through various media, focusing on its 130 million V members, and aims to propose a new viewing style that allows users to naturally enjoy video content in their daily lives while also earning V POINT. In order to accommodate diverse viewing styles, BBM will provide a smartphone app in addition to the TV app, and will strive to improve the user experience.

■TV Stick
"V FAST Channel x TV Stick" (※ 3) is a device with "V FAST Channel" pre-installed. https://stick.o-kaimono.com/) will be available for purchase, creating an environment where even households without a smart TV or TV stick can easily access the "V FAST Channel." 

*3 The main seller will be Osaka Gas Co., Ltd.

CCC MK HOLDINGS and BBM will continue to leverage the strengths of the FAST platform, which has a proven track record globally, to expand and enhance content tailored to Japan's unique viewing habits and lifestyles. We will also consider collaborating with various services to add even more attractive features.

(1) Watch on TV
・Install the "V FAST Channel" app on Fire TV / Google TV / Android TV to watch
・Watch by connecting the "V FAST Channel x TV Stick" to the HDMI terminal of your TV
(2) Viewing on a smartphone
・Install the "V FAST Channel" app on your smartphone to watch

*Smartphone apps will be released sequentially.

CCC MK HOLDINGS Co., Ltd.
・Established: October 1, 2012
・Representative: President and CEO Yasunori Takahashi
Address: Yokohama Connect Square 14th floor, 3-3-3 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture
・Business details: Marketing solutions business, database marketing business

BBM Corporation
・Established: March 28, 2014
・Representative: Representative Director and CEO Shinya Fukuzaki
・Address: 1-9-4 Ebisu Minami, Shibuya-ku, Tokyo
・Business details: Product development, content development, aggregation business

*The consortium for "FAST Channel" and the operation of "FAST Channel" will be managed by FAST Co., Ltd.
*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter
Launch of "V FAST Channel," a completely free video streaming service that allows users to accumulate V POINT

Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Business Public Relations Group
TEL: 045-522-8174
MAIL: cccmkpr@ccc.co.jp