V POINT service will start at "Taya Beauty Salon" from June 20th

2025.06.19 Press Releases
TAYA CORPORATION / CCC MK HOLDINGS Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

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• #Database Marketing

- Earn and use V POINT for treatment fees such as haircuts! -

TAYA CORPORATION (Head office: Shibuya-ku, Tokyo; President and CEO: Takamasa Nakamura; hereinafter "Taya"), CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director, President and CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card") will launch a service on Friday, June 20, 2025, that will allow customers to accumulate and use V POINT at TAYA beauty salons nationwide operated by Taya.

TAYA Beauty Salon operates 58 beauty salons nationwide under the concept of "beauty that enriches your life." By enveloping customers in a calming atmosphere and offering high-quality hospitality, the salon aims to help customers achieve their own beauty. All staff members are beauty life designers, offering a wide range of beauty treatments using their outstanding techniques and sophisticated proposal skills.

Through this initiative, customers of "Taya Beauty Salon" can earn 1 V POINT for every 200 yen (tax included) spent by presenting a card that allows them to accumulate V POINT*1 when paying for their hair treatment. Furthermore, if you pay with a Sumitomo Mitsui Card*2, you will also earn V POINT as payment points.

Accumulated points can be used to pay for hair treatments, with 1 point equaling 1 yen, and can also be used at approximately 160,000 V POINT partner stores nationwide and approximately 100 million Visa member stores worldwide*3.

In addition, to commemorate the launch of the V POINT service at "Taya Beauty Salon," we will be holding a campaign where you can win V POINT by lottery. Between Friday, June 20th and Thursday, July 31st, if you enter the campaign website and present a card that allows you to accumulate V POINT when using salon menus at "Taya Beauty Salon," 600 people will be entered into a lottery to win 600 V POINT. Please take this opportunity to experience the treatments at "Taya Beauty Salon."

Taya, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the V POINT service at TAYA Beauty Salon.

*1 Applies to Mobile V CARDs, T-CARDs, V POINT-CARDs with payment functionality, and V POINT-CARDs with character designs.
*2 Applies to credit cards that earn V POINT. For details, please check the Sumitomo Mitsui Card website.
*3 For face-to-face payments, this applies to stores that accept Visa touch payments.

・Service start date: Friday, June 20, 2025

・Earning rate: 1 point for every 200 yen (tax included).
・Usage rate: 1 point can be used as 1 yen.
　*JR Kyoto Isetan store is not eligible for the V POINT service.
　*Product sales are not eligible for the V POINT service.

*For details on V POINT services, please check the following website.

・Campaign period: June 20th (Friday) 2025 10:00 to July 31st (Thursday) 23:59

Campaign details: During the campaign period, enter the campaign website and present a card that allows you to accumulate V POINT when using salon menus at "Taya Beauty Salon" to be entered into a lottery to win 600 V POINT.
・Participating stores: "TAYA" and "Shampoo"

Materials related to this matter
V POINT service will start at "Taya Beauty Salon" from June 20th

Media Inquiries
CCC MK HOLDINGS Co., Ltd. Business Public Relations Group
TEL: 045-522-8174／MAIL: cccmkpr@ccc.co.jp