Co-creation platform "V Everyone's Ethical Food LAB" Revises "Ethical Food Standards (Large Companies Version)" and "Ethical Food Standards (Small and Medium-sized Enterprises Version)"
2025.06.25
Press Releases
CCC MK HOLDINGS Co., Ltd.
-Newly added perspectives of "plant-based" and "upcycling"-
CCC MK HOLDINGS Co., Ltd.(Head office: Shibuya-ku, Tokyo; President and CEO: Takahashi Yoshinori; hereinafter referred to as "CCCMKHD") will launch "V Everyone's Ethical Food LAB" (hereinafter referred to as "V Everyone's Ethical Food LAB") in March 2021, a co-creation platform that utilizes V's data and assets to think about and take action on ethical food actions that lead to the global issue of "sustainable food" through repeated dialogue with stakeholders with a wide range of knowledge across industries, primarily consumers, to address issues that would be difficult to solve by a single region or company alone. https://ethicalfoodlab.tsite.jp/) is currently underway. We are pleased to announce that the "Ethical Food Standards" published by "V Everyone's Ethical Food LAB" have been revised.
"V Everyone's Ethical Food LAB" has published the "Ethical Food Standards," which are standards created to verify whether companies and products have ethical considerations for the environment, animals, people and society, and politics.
In January 2025, we began demonstrating the sale of products that meet the Ethical Food Standards through supermarkets and other outlets, and through these efforts we have engaged in dialogue with many food manufacturers. Based on these results and opinions, as well as the growing trend towards ethical food in Japan, we have revised the Ethical Food Standards. The main points of this revision include incorporating ideas based on the actual situation of companies working to achieve nature positivity, as well as positioning "plant-based" and "upcycled" foods as ethical products in response to international trends.
(1) "Ethical Food Standards (Major Companies Version) Fifth Edition (Revised Edition)"
https://ethicalfoodlab.tsite.jp/assets/pdf/ethicalfood_kijyun_detail5.pdf
(2) "Ethical Food Standards (Small and Medium-sized Enterprises Version) Fourth Edition (Revised Edition)"
https://ethicalfoodlab.tsite.jp/assets/pdf/ethicalfood_kijyun_detail4_stom.pdf
CCC MK HOLDINGS will work with all stakeholders involved in food, including consumers, manufacturers, and distributors, to help ethical food become more widespread in society, and each and every activity of "V Everyone's Ethical Food LAB" will contribute to creating a food cycle that will connect to the future.
・Date of formulation:
Ethical Food Standards (Major Companies Version): Wednesday, March 30, 2022
Ethical Food Standards (Small and Medium-sized Enterprises): Monday, September 12, 2022
・Revision date:
Ethical Food Standards (Major Companies Version) 5th Edition: Wednesday, June 25, 2026
Ethical Food Standards (Small and Medium-sized Enterprises) 4th Edition: Wednesday, June 25, 2026
・Members involved in formulating the revision:
In this revision, the standards were revised to be more effective, based on extensive discussions held during the initial formulation process, and by a small group of highly specialized members. The members at the time of initial formulation are listed below (https://www.cccmkhd.co.jp/news/2022/20220330_000616.html) for more information.
Mariko Kawaguchi, Specially Appointed Professor, Graduate School of Social Design, Rikkyo University
Hiroko Sasaki, Chefs for the Blue General Incorporated Association
Good Tables Co., Ltd. Kenji Yamamoto
V Everyone's Ethical Food LAB Nozomi Takita, Chisato Yuasa
Materials related to this matter
Co-creation platform "V Everyone's Ethical Food LAB" Revises "Ethical Food Standards (Large Companies Version)" and "Ethical Food Standards (Small and Medium-sized Enterprises Version)"
Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Business Public Relations Group
TEL: 045-522-8174
MAIL: cccmkpr@ccc.co.jp
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