V Points service will be launched at Seizan Group restaurants in Hokkaido from July 24th

2025.07.24 Press Releases
Seizan Co., Ltd. / CCC MK HOLDINGS Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

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-Enjoy the flavors of Hokkaido at a great price! Earn and use V Points at 10 establishments, including izakayas and yakiniku restaurants!-

Seizan Co., Ltd. (Head office: Sapporo, Hokkaido; President and CEO: Tokuyoshi Haruyama; hereinafter referred to as "Seizan"), CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director, President and CEO: Yukihiko Onishi; hereinafter referred to as "Sumitomo Mitsui Card") will launch a service that allows customers to accumulate and use V POINT at 10 Seizan-operated establishments, including izakaya and yakiniku restaurants, mainly in Hokkaido, from Thursday, July 24, 2025.

Seizan is a Hokkaido-based company that operates a wide range of businesses, primarily in the service industries of food and beverage, accommodation, spas, and amusement, and aims to be a company that represents Hokkaido by providing innovative services that are closely tied to the local community. In the food and beverage business, we operate a variety of stores to meet customer needs, such as yakiniku restaurants for families, izakayas for young people, and music bars. In addition, the restaurant offers highly entertaining services that are well-received by customers, such as the speedy delivery of ordered food to your seat through a delivery system called the "Express Lane," and the ability to enjoy all-you-can-drink lemon sours from a server installed on the table.

Through this initiative, customers of ten restaurants operated by the Seizan Group, including Yakiniku Hormone Jingisukan Sakaba Lemon and Tokkyu Yakiniku Seizan, can earn 1 V POINT for every 200 yen (tax included) spent by presenting a card that earns V POINT, such as a Mobile V Card that can be used with the app, when paying in-store. Furthermore, if you pay with a Sumitomo Mitsui Card*2, you will also earn V POINT as payment points.

Accumulated points can be used at restaurants such as "Yakiniku Hormone Jingisukan Sakaba Lemon" and "Tokkyu Yakiniku Seizan" with 1 point being worth 1 yen, and can also be used at approximately 160,000 V POINT partner stores nationwide and approximately 100 million Visa member stores worldwide*3.

Seizan, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the V POINT Service at Seizan Group stores.

*1 Applies to Mobile V Cards, T-CARD, V POINT Cards with payment functionality, and V POINT Cards with character designs.
*2 Applies to credit cards that earn V POINT. For details, please check the Sumitomo Mitsui Card website.
*3 For face-to-face payments, this applies to stores that accept Visa touch payments.

・Service start date: Thursday, July 24, 2025
Participating stores: 10 stores: Sushi Sakaba Lemon, Hokkaido Jingisukan Lemon, Express Yakiniku Seizan, Yakiniku Hormone Jingisukan Sakaba Lemon, Villa Ristorante GAjA Otaru, Villa Ristorante GAjA Eniwa, Kushi Yakiniku Sakaba Lemon, Monja Sakaba Lemon, MUSICBAR SIDE:K SAPPORO, and Gelato Specialty Store FUWARI.

・Earning rate: 1 point for every 200 yen (tax included).
・Usage rate: 1 point can be used as 1 yen.
*For details on V POINT services, please check the following website.

Materials related to this matter
V POINT service will be launched at Seizan Group restaurants in Hokkaido from July 24th

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