Two new locations of "Easy Pilates" and "TSUTAYA Conditioning PILATES" have opened in Hiroshima Prefecture, offering women-only, small group classes for beginners!

2025.07.24 Press Releases
Culture Experience Co., Ltd.

• #Community Creation
• #Experience value
• #Lifestyle suggestions
• #Spatial Design

—A Pilates specialty store at TSUTAYA Conditioning, a gym that “tonifies the mind and body”—

Culture Experience Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as "CX") will open two "TSUTAYA Conditioning PILATES" stores in Hiroshima Prefecture. The two stores opening are "TSUTAYA Conditioning PILATES Kannabe Store" (located within "TSUTAYA Keibunsha Kannabe Store", pre-opening on July 1st, opening on August 1st) and "TSUTAYA Conditioning PILATES Shingai Store" (located within "TSUTAYA Shingai Store", pre-opening on September 1st, opening on October 1st). Trial lessons are available at each store.

"TSUTAYA Conditioning" is a lifestyle gym proposed by TSUTAYA with the concept of "balancing the mind and body."In a space surrounded by carefully selected books, we offer fully automated AI machines and yoga programs that even beginners can easily continue, as well as events and other activities to provide a richer lifestyle based on exercise, food, beauty, and knowledge. The first store opened in Sakurashinmachi, Setagaya Ward, Tokyo in 2017, and we aim to have 200 stores by the end of fiscal year 2027 in order to propose a healthier lifestyle.

"TSUTAYA Conditioning PILATES" is a machine Pilates specialty store for women only, aimed at beginners, that follows the concept of "TSUTAYA Conditioning" and allows you to experience Pilates, which is gaining attention as an exercise that restores the functional and beautiful posture of the human body.

Features of "TSUTAYA Conditioning PILATES"
1) Women-only, small group lessons

We offer approximately 100 to 120 in-depth lessons per month for beginners, taught by experienced instructors. The classes are women-only and in small groups, so even those who are trying machine Pilates for the first time or those who don't have much exercise habits and lack confidence can use them with confidence.


2) You can read books carefully selected by the concierge at Daikanyama T-SITE

In between exercise sessions, you can enjoy reading books on the themes of exercise, beauty, food, and lifestyle, selected by the concierge of Daikanyama T-Site before and after your lesson.
*The number of books available varies depending on the store.

3) Reservation-only, with a variety of plan options available
　Reservations are required and you can reserve your desired lesson date and time through our dedicated reservation website. Customers can cancel their reservation up to one hour before the scheduled time through the reservation website, so even if an unexpected appointment comes up, you can cancel without having to pay the fee for the one session, which is reassuring. You can also choose between a 4-times-a-month or 8-times-a-month plan depending on the pace you prefer. If you would like to use the course more than the monthly limit, you can take additional lessons by paying 3,850 yen per lesson.

*The start date for the additional course service will vary depending on the congestion situation at the time of opening.


"TSUTAYA Conditioning PILATES" will propose a healthy lifestyle that will align the mind and body through experiences such as machine Pilates.

■TSUTAYA Conditioning PILATES Kannabe store (trial lessons currently being held, opening August 1st)

・TSUTAYA Keibunsha Kannabe Store, which opened in 2013 in Frespo Kannabe Mall, one of the largest malls in eastern Hiroshima Prefecture, has been renovated and now features TSUTAYA Conditioning PILATES.
・The book lounge has over 40 books on display (with around 5 new books added each month).
Address: 1533 Kawakita, Kannabe-cho, Fukuyama City, Hiroshima Prefecture, Frespo Kannabe Mall 1F "TSUTAYA Keibunsha Kannabe Store"
TEL: 090-9335-0601
Business hours: 9:00 - 22:00 (open all year round, excluding New Year's holidays)
Official website:https://tc.tsite.jp/pilates/6742
Fee

■TSUTAYA Conditioning PILATES Shingai store

・We have renovated the TSUTAYA Shingai store, which opened in 1996, and introduced TSUTAYA Conditioning PILATES.
・Book lounge (approximately 40 books, with around 5 new books added each month)
Address: 21-11 Shingaicho 3-chome, Fukuyama City, Hiroshima Prefecture, inside "TSUTAYA Shingai Store"
TEL: 080-4100-8708
Business hours: 9:00-22:00 (open all year round, excluding New Year's holidays)
Official website:https://tc.tsite.jp/pilates/6743
Fee

*All prices include tax.
*The monthly fee for the first month will be calculated on a pro rata basis based on the start date of use.

Materials related to this matter

Two new locations of "Easy Pilates" and "TSUTAYA Conditioning PILATES" have opened in Hiroshima Prefecture, offering women-only, small group classes for beginners!

Inquiries regarding this matter
Culture Experience Co., Ltd.
Public Relations Office
TEL: 03-6774-7814／MAIL: cx_press@cl-ex.co.jp

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