"TSUTAYA Conditioning" and "TSUTAYA Conditioning PILATES" will open in Kawagoe, Kyoto, Takamatsu, and Shonan in October!
2025.09.09
Press Releases
Culture Experience Co., Ltd.
-TSUTAYA Conditioning, a lifestyle gym proposed by TSUTAYA with the concept of "conditioning the mind and body"-
Culture Experience Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as "CX") will open a total of four "TSUTAYA Conditioning" and "TSUTAYA Conditioning PILATES" stores in October. The four stores opening are "TSUTAYA Conditioning U_PLACE Kawagoe Store" (Kawagoe City, Saitama Prefecture, grand opening on October 1st), "TSUTAYA Conditioning PILATES Takamatsu Sunshine Street Store" (Takamatsu City, Kagawa Prefecture, grand opening on October 1st), "TSUTAYA Conditioning PILATES Shonan T-SITE Store" (Fujisawa City, Kanagawa Prefecture, grand opening on October 1st), and "PINOS PILATES produced by TSUTAYA Conditioning" (Muko City, Kyoto Prefecture, grand opening on October 2nd). We are currently accepting trial lessons at each store.
TSUTAYA Conditioning:https://tc.tsite.jp/
TSUTAYA Conditioning PILATES:https://tc.tsite.jp/pilates/top
About TSUTAYA Conditioning” and “TSUTAYA Conditioning PILATES”
"TSUTAYA Conditioning" is a lifestyle gym proposed by TSUTAYA with the concept of "balancing the mind and body."In a space surrounded by carefully selected books, we offer fully automated AI machines and yoga programs that even beginners can easily continue, as well as events and other activities to provide a richer lifestyle based on exercise, food, beauty, and knowledge. The first store opened in Sakurashinmachi, Setagaya Ward, Tokyo in 2017.
"TSUTAYA Conditioning PILATES" is a machine Pilates specialty store for women only, aimed at beginners, that follows the concept of "TSUTAYA Conditioning" and allows you to experience Pilates, which is gaining attention as an exercise that restores the functional and beautiful posture of the human body.
In order to propose healthier lifestyles, we aim to have a combined total of 200 "TSUTAYA Conditioning" and "TSUTAYA Conditioning PILATES" stores by the end of fiscal year 2027.
Features of "TSUTAYA Conditioning U_PLACE Kawagoe Store"
1) Find the best condition for you at "TSUTAYA Conditioning," one of the largest in the Kanto area
The area for getting your body in shape is divided into a gym area and a Pilates studio, allowing customers to use the space in a way that suits their individual exercise habits and pace. In the gym area, you can register your personal information on the AI-equipped training machines, which will then customize the settings to suit you, so even beginners or those who aren't good at using machines can easily exercise without any strain, just like playing a game. At our Pilates studio, beginner-level machine Pilates lessons are available in small groups for women only, led by experienced instructors. We also have a "styling chair" that allows you to stretch just by sitting on it, as well as stretching machines that allow you to stretch easily, providing a space where you can find a way to stylist that suits your mood that day.
2) You can read about 200 books carefully selected by the concierge of Daikanyama T-SITE.
The book lounge area is equipped with a bookshelf stocked with approximately 200 books on the themes of exercise, beauty, food, and lifestyle, selected by the concierge of Daikanyama T-SITE, so you can enjoy reading before or after your lesson. Tanita Cafe also offers healthy coffee, herbal tea, and food, and you can enjoy reading with a cup of coffee in hand.
■ Features of "TSUTAYA Conditioning PILATES"
1) Women-only, small group lessons
We offer approximately 100 to 120 in-depth lessons per month for beginners, taught by experienced instructors. The classes are women-only and in small groups, so even those who are trying machine Pilates for the first time or those who don't have much exercise habits and lack confidence can use them with confidence.
2) You can read books carefully selected by the concierge at Daikanyama T-SITE
In between exercise sessions, there will be a bookshelf with over 40 books selected by the concierge of Daikanyama T-SITE on the themes of exercise, beauty, food, and lifestyle. You can enjoy reading before or after your lesson. We plan to add around five books each month, selected based on a different theme each month.
3) Reservation-only, with a variety of plan options available
Reservations are required and you can reserve your desired lesson date and time through our dedicated reservation website. Customers can cancel their reservation up to one hour before the scheduled time through the reservation website, so even if an unexpected appointment comes up, you can cancel without having to pay the fee for the one session, which is reassuring. You can also choose between a 4-times-a-month or 8-times-a-month plan depending on the pace you prefer. If you would like to use the course more than the monthly limit, you can take additional lessons by paying 3,850 yen per lesson.
"TSUTAYA Conditioning" and "TSUTAYA Conditioning PILATES" will propose a healthy lifestyle that will align your mind and body through an "experience" in a space that will harmonize you.
Details of each store
■TSUTAYA Conditioning U_PLACE Kawagoe store
・The largest TSUTAYA Conditioning in the Kanto area
・TSUTAYA Conditioning PILATES
・Directly connected to the pedestrian deck from the west exit of Kawagoe Station on the JR and Tobu Tojo lines
Address: U_PLACE 7F, 8-1 Wakita Honmachi, Kawagoe City, Saitama Prefecture
TEL: 049-293-9210 Business hours: 9:00 - 22:00 Closed: Open all year round (except New Year's holidays)
Official website: https://tc.tsite.jp/1387
Fee
■TSUTAYA Conditioning PILATES Takamatsu Sunshine Street Store
・The first in Shikoku: "TSUTAYA Conditioning PILATES"
・ Located next to TSUTAYA Takamatsu Sunshine Street store
Address: 2217-21 Hayashicho, Takamatsu City, Kagawa Prefecture
TEL: 087-864-5532 Business hours: 9:00-22:00 Closed: Open all year round (except New Year's holidays)
Official website: https://tc.tsite.jp/pilates/7017
Fee
■TSUTAYA Conditioning PILATES Shonan T-SITE store
・First store in T-SITE
Address: Shonan T-SITE (Building 1, 2nd floor), 6-20-1 Tsujido Motomachi, Fujisawa City, Kanagawa Prefecture
TEL: 0466-31-1515 Business hours: 8:00-21:00 Closed: Open all year round (except New Year's holidays)
Official website: https://tc.tsite.jp/pilates/1981
Fee
■PINOS PILATES produced by TSUTAYA Conditioning
・First store in Kyoto Prefecture
・Opened inside PINOS Rakusaiguchi store (fitness club/gym, pool, relaxation space, sauna, etc.)
Address: 9-1 Ishida, Terato-cho, Muko City, Kyoto Prefecture TEL: 075-932-5161
Business hours: Monday to Saturday: 9:30 to 22:30, Sundays and holidays: 9:30 to 19:00
Closed: 1st, 11th, 21st, last day of the month (first two consecutive days of the month), Obon, New Year's holidays
Official website: https://tc.tsite.jp/pilates/4722
Fee
*All listed prices include tax. *The monthly fee for the first month will be calculated on a pro rata basis based on the start date of use.
■ Materials related to this matter
■ Inquiries regarding this matter
Culture Experience Co., Ltd.
Public Relations Office
TEL: 03-6774-7814／MAIL: cx_press@cl-ex.co.jp
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