Culture Experience and Fine enter into partnership agreement to develop and launch TSUTAYA Conditioning's original supplement, "Toner Supplement"
2025.09.18
Press Releases
Culture Experience Co., Ltd. / Fine Co., Ltd.
- Launch of seven original supplements to address everyday concerns and support healthy living -
Culture Experience Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as "CX"), which operates approximately 750 "TSUTAYA" franchise stores nationwide and approximately 30 "TSUTAYA Conditioning" stores nationwide as part of its wellness business, and Fine Co., Ltd. (Head office: Osaka City, Osaka Prefecture; President and CEO: Nobutsuna Sasaki; hereinafter referred to as "Fine"), which has been developing beauty and health products and services for over 50 years, have entered into a partnership agreement aimed at mutual business development in the planning, manufacturing, sales, and distribution of health foods that address the everyday concerns of modern people and support healthy lifestyles. As a result, sales of the original TSUTAYA Conditioning supplement, jointly developed by CX and Fine, began on September 1st at TSUTAYA Conditioning, a gym run by CX nationwide.
CX's theme is "Love is life. With this corporate slogan, we aim to create a place that offers lifestyle suggestions so that local residents can live richer lives through experiences. As part of this experience, we are developing wellness businesses such as "TSUTAYA Conditioning" and "TSUTAYA Conditioning PILATES," which raise interest in health among local residents and provide a space where people can exercise easily and enjoyably. Furthermore, based on the concept of "balancing the mind and body," we would like to continue proposing to many customers ways to build a foundation for extending healthy life expectancy.
Meanwhile, Fine has been developing beauty and health-related products and services for over 50 years, based on its management philosophy of "realizing a more beautiful and healthier society."We have obtained ISO9001 certification, a global quality standard, and health food GMP certification, and our own optimally equipped factory produces supplements and other health foods and pharmaceuticals from raw materials to finished products. The company boasts one of the highest numbers of functional food product notifications in Japan, and has been a leader in the industry for a long time, actively developing and selling products overseas.
Going forward, CX and Fine will leverage the strengths of both companies, namely the sales network of CX stores such as TSUTAYA Conditioning and TSUTAYA, as well as their track record of contributing to beauty and health support, to offer proposals that will enable many people to live their daily lives healthier, more enjoyable, and with a smile.
■ Features of "Toning Supplements"
"Toning Supplement" is an original supplement from TSUTAYA Conditioning. Based on the concept of "revitalizing your individuality," we will be offering six hard capsule types ("Young," "Exempt," "Beauty," "Catch," "Anti-wrinkle," and "Burn") that address the everyday concerns of modern people, as well as one type of soy protein that combines plant-based soy protein with a variety of ingredients such as L-carnitine, black ginger, and vitamin superfoods.
Sales will begin initially as a monthly subscription service for TSUTAYA Conditioning members, with plans to expand sales outlets and methods in the future. TSUTAYA Conditioning PILATES also plans to develop original lesson programs tailored to each type of supplement.
YouTube:https://youtu.be/VT0zkAO8-X0
■Comments from representatives of both companies regarding the signing of the memorandum of understanding
Culture Experience Co., Ltd. President and CEO Shinichiro Kamaura
"TSUTAYA is becoming a 'new-generation experiential bookstore that creates interaction in the local community.'To achieve this, CX has launched a wellness service called "TSUTAYA Conditioning" to help align the mind and body. In order to expand our services to support the health of more people, we have developed original supplements together with Fine, a company that has been in the health business for many years and boasts high technology and quality.
With Fine-sama, "Love is life."By collaborating with CX, whose slogan is "Well-being," we will work together to contribute to the realization of a "well-being society."
□ Fine Co., Ltd. President and CEO Nobutsuna Sasaki
The concept of TSUTAYA Conditioning, operated by Culture Experience Co., Ltd., to "balance the mind and body," and our company Fine Co., Ltd.'s management philosophy of "realizing a more beautiful and healthier society," both share common values centered on promoting physical and mental health. The two companies are considering entering into a partnership agreement with the aim of providing more comprehensive health value to customers by complementing each other's strengths in exercise and relaxation services and nutrition and food solutions, thereby increasing customer satisfaction and brand value and contributing to the realization of a sustainable society.
We believe that our collaboration with Culture Experience Co., Ltd. will significantly contribute to solving social issues such as extending the healthy lifespan and improving well-being of consumers, which is our goal. This is in line with our social mission of realizing a healthy society, and we believe it is highly significant from the perspective of CSR and SDGs.
■ "Toning Supplement" Product Overview
□ "Youth": Maintaining beauty - Equol
In addition to equol and soy isoflavones, which support women's beauty and health, this product contains natural ingredients such as pomegranate seed extract powder to support women who are prone to mood swings.
・Form: Hard capsule type
・Contents: 30 tablets (recommended 1 tablet per day)
・Main ingredients: Equol, pomegranate seed extract powder, soy isoflavones, Rhaematous rhododendron leaf extract powder
・Price: 2,980 yen (tax included)
□ "Men": Liposomal Vitamin C protects the body
Liposomal Vitamin C efficiently delivers Vitamin C that is difficult to digest and absorb
Gentle support for a vibrant everyday life
・Form: Hard capsule type
・Contents: 60 tablets (2 tablets per day)
・Main ingredients: Liposomal vitamin C, pantothenic acid
・Price: 2,980 yen (tax included)
□ "Beauty": Appeal to maintaining beauty
Contains numerous beauty-enhancing ingredients, including pea sprout extract powder, copper, zinc, tyrosine, vitamin C, pantothenic acid, and biotin, to gently support your beauty.
・Shape: Granular type
・Contents: 60 tablets (2 tablets per day)
Main ingredients: pea sprout extract, polyamine-containing germ extract powder, hydrolyzed keratin
・Price: 2,980 yen (tax included)
□ "Catch": Iron (Fe) for iron supplementation and health maintenance
Contains iron, four types of vitamins, and spinach powder to provide strong support for those prone to iron deficiency
・Form: Hard capsule type
・Contents: 60 tablets (2 tablets per day)
・Main ingredients: iron, vitamin C, folic acid
・Price: 1,980 yen (tax included)
□ "An": GABA brings relaxation and comfort
GABA provides a calming effect, and green tea ingredients are blended to gently support a comfortable everyday life.
・Shape: Granular type
・Contents: 180 tablets (6 tablets per day)
・Main ingredients: GABA, L-theanine
・Price: 1,980 yen (tax included)
□ "Moen": Black ginger for active everyday life
Add energy with the power of black ginger. Supporting your vitality and lightness, and helping you live a carefree life every day
・Shape: Granular type
・Contents: 90 tablets (3 tablets per day)
・Main ingredient: Black ginger extract
・Price: 1,980 yen (tax included)
□ "Se": Soy protein that supports self-care
Plant-based soy protein is combined with a variety of ingredients, including L-carnitine, black ginger, and vitamin superfoods, to provide strong support for daily self-care.
・Shape: Powder
・Contents: 540g (18g per day)
Main ingredients: soy protein, black ginger extract, 11 vitamins, 4 minerals, 5 superfoods, L-carnitine
・Price: 3,980 yen (tax included)
■ Company overview
Company name: Culture Experience Co., Ltd.
President and CEO: Shinichiro Kamaura
Address: 3-4 Kanda Surugadai, Chiyoda-ku, Tokyo
Business: Headquarters management of franchise chains such as "TSUTAYA," "TSUTAYA BOOKSTORE," "TSUTAYA BOOKS," and "TSUTAYA Conditioning" in Japan.
Company name: Fine Co., Ltd.
Representative Director: Nobutsuna Sasaki
Address: 20F Shin-Osaka Trust Tower, 3-5-36 Miyahara, Yodogawa-ku, Osaka City, Osaka Prefecture
Business: Research and development, manufacturing, and sales of functional foods, medical foods, pharmaceuticals, cosmetics, etc.
Materials related to this matter
Culture Experience and Fine TSUTAYA Conditioning have signed a partnership agreement to develop and sell the original supplement "Toning Supplement"
Inquiries regarding this matter
Culture Experience Co., Ltd.
Public Relations Office
TEL: 03-6774-7814／MAIL: cx_press@cl-ex.co.jp
Fine Co., Ltd.
Public Relations Officer
TEL: 06-6379-0357／MAIL: koho@fine-kagaku.co.jp
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