[1st Anniversary of Seven-Eleven and V POINT Collaboration] Seven-Eleven will be holding the "V POINT Big Return Festival" from October 1st, offering up to 1,000% return!
2025.10.01
Press Releases
Seven-Eleven Japan Co., Ltd. / CCC MK HOLDINGS Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.
- Save, spend, or exchange, and get up to 1,000% back on your points -
Seven-Eleven Japan Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Akutsu Tomohiro; hereinafter referred to as "Seven-Eleven"), CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director, President and CEO: Onishi Yukihiko; hereinafter referred to as "Sumitomo Mitsui Card") will be holding the "V POINT Big Return Festival," a campaign that will offer up to 1,000% V POINT rebates on purchases at Seven-Eleven stores nationwide from Wednesday, October 1, 2025 to Sunday, November 30, 2025, to commemorate the first anniversary of the start of collaboration between Seven-Eleven and V POINT in October 2024.
Campaign site: https://www.sej.co.jp/products/app/v_point_kngn
Starting Tuesday, October 15, 2024, Seven-Eleven, CCCMKHD, and Sumitomo Mitsui Card have launched a service that allows customers to earn and use up to 10% of their V POINT at Seven-Eleven stores nationwide, and exchange Seven Miles for V POINT*1.
At 7-Eleven, if you link your "7iD" on the "7-Eleven App" with your "V Member Number" (setting up to use V POINT), present the "7-Eleven App" when paying, and use Sumitomo Mitsui Card's smartphone touch payment, you can always get up to 10% back in V POINT. In addition, to allow customers to use their accumulated V POINT to their advantage at Seven-Eleven, we are offering a service where up to 10% of the purchase amount will be returned in V POINT when you pay using the V POINT Pay app on your smartphone, available only every Friday.
Furthermore, Seven Miles earned by using eligible stores and services, including 7-Eleven, can be exchanged for V POINT at a rate of 10 miles = 10 points. With the rise in prices leading to an increased awareness of saving money, the high redemption rate provides a sense of value, and the service has been well-received by many customers.
In order to encourage even more customers to take advantage of this service, we will be holding the "V POINT Big Rebate Festival" from Wednesday, October 1, 2025 to Sunday, November 30, 2025.
*1 For details of the service, please refer to the website (https://web.tsite.jp/serv/seven-eleven/) for more information.
[First installment] Earn V POINT at 7-Eleven in October! Get up to 1,000% cashback with Sumitomo Mitsui Card smartphone touch payments!
From Wednesday, October 1st to Friday, October 31st, the campaign site (https://www.smbc-card.com/mem/cardinfo/cardinfo7224237.jsp?dk=sp_083_0017794) and complete the V POINT usage setup. Then, use your Sumitomo Mitsui Card smartphone touch payment at a 7-Eleven store to enter a lottery to win up to 1,000% of your spending amount in V POINT, in addition to the usual 10% V POINT rebate. If you win first prize, you will receive 1,000% of your purchase amount in V POINT, if you win second prize you will receive 100%, and if you win third prize you will receive 1%. The number of prizes is 100,000! For example, if you win first prize for a purchase of 1,000 yen (tax included), you will receive 10,000 V POINT.
*Please be sure to check the campaign page for details.
*Cigarette purchases are not eligible for this campaign.
*You can enter the lottery every time you use your smartphone to make a touch payment.
*The maximum bonus is 100,000 points.
*Some stores, such as stores located in commercial facilities, are not eligible for point accumulation.
* iD, inserting the card, touch payment with the actual card, and magnetic transactions are not eligible.
[Part 2] Use your accumulated V POINT at 7-Eleven in November! Get up to 1,000% cashback when paying with your smartphone using the V POINT Pay app!
From November 1st (Saturday) to November 30th (Sunday), if you complete the V POINT usage setup and pay at a 7-Eleven store using the V POINT Pay app with your smartphone, you will receive up to 1,000% of the amount you spend in V POINT. Every Friday, in addition to the usual 10% V POINT rebate, if you win first prize you will receive 1,000% of your purchase amount in V POINT, if you win second prize you will receive 10%, and if you win third prize you will receive 1%. The number of winning tickets is 100,000! The "V POINT Pay App" allows you to charge and use your accumulated V POINT at a rate of 1 point = 1 yen. This is a period when you can use your V POINT at a great value, so please be sure to use the "V POINT Pay app" during this period.
*The maximum bonus is 20,000 points.
*Cigarette purchases are not eligible for this campaign.
*Some stores, such as stores located in commercial facilities, are not eligible for point accumulation.
* iD, inserting the card, touch payment with the actual card, and magnetic transactions are not eligible.
[Plus] Anytime during the campaign period, you can exchange "Seven Miles" for "V POINT" for up to 1,000% more!
From Wednesday, October 1st to Sunday, November 30th, the campaign site (https://cpn.tsite.jp/detail/en910036525001) and exchange the "Seven Miles"*2 earned by using eligible stores and services, including 7-Eleven, for "V POINT." In addition to the regular V POINT exchange amount, you will also be entered into a lottery to win up to 1,000% more V POINT. If you win first prize, you will receive an additional 1,000% of the points you exchanged, 500% for second prize, 300% for third prize, 200% for fourth prize, and 5 points for fifth prize regardless of the number of points you exchanged. The number of winning books is 200,000.
*2 You will earn 1 mile for every 200 yen (excluding tax) spent at participating stores and services.
Whether you save, spend, or exchange, you have the chance to earn up to 1,000% back. Please take advantage of this opportunity to enjoy great deals when shopping at Seven-Eleven stores.
Seven-Eleven, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the V POINT Service at Seven-Eleven stores.
(1) Sumitomo Mitsui Card smartphone touch payment / exchanging "Seven Miles" for "V POINT"
1. Download the "Seven-Eleven App"
"Seven-Eleven App" (https://www.sej.co.jp/products/app/) and then set up "7iD" after downloading. To set up V POINT from the "7-Eleven App," please have a card that allows you to accumulate V POINT, such as a "Mobile V CARD" or "T-CARD," ready.
2. Set up "7iD" and "V POINT"
Click on the designated banner on the "7-Eleven App" to go to the dedicated page and set up your "V POINT."Once set up, you can exchange 10 Seven Miles for 10 V POINT. By completing this setting, you will be able to participate in the campaign.
*Entry is required to participate in the campaign.
3. Set up the "Vpass app" and "V POINT"
Please set up your SMBC Group service ID and "V POINT" using the Sumitomo Mitsui Card "Vpass app."
*If you have already set it up, no action is required.
4. Set up Sumitomo Mitsui Card's "Smartphone Touch Payment"
Please set up your eligible Sumitomo Mitsui Card with Apple Pay, Google Pay, or Samsung Pay.
*If you have already set it up, no action is required.
5. Pay at a 7-Eleven store
When you present your membership code on the 7-Eleven app at a 7-Eleven store, you will earn 1 mile for every 200 yen (excluding tax) you spend on eligible products. Furthermore, if you pay using Sumitomo Mitsui Card's smartphone touch payment, you will earn 9.5% V POINT on the amount you spend. By exchanging Seven Miles for V POINT at a rate of 10 miles = 10 points, you can earn up to 10% V POINT. In addition, during the campaign period from Wednesday, October 1st to Friday, October 31st, you will also be entered into a lottery to win campaign bonus V POINT (up to 1,000% cashback).
*Entry is required to participate in the campaign.
(2) Smartphone touch payment using the "V POINT Pay App"
1. Download the "V POINT Pay App"
"V POINT Pay App" (https://www.smbc-card.com/mem/for_vpointapp/index.jsp) to download the software.
2. Set it up
If you are using the V POINT Pay app for the first time, you will need to register. Launch the app and follow the on-screen instructions to complete the registration.
3. Charge
You need to charge your card to use the V POINT Pay app. Charge your card using a credit card, bank account, or V POINT.
4. Set up "Smartphone Touch Payment" on the V POINT Pay app
Register for Apple Pay/Google Pay using the V POINT Pay app and set up touch payment on your smartphone.
*If you have already set it up, no action is required.
5. Pay at a 7-Eleven store
When you present your membership code on the 7-Eleven app at a 7-Eleven store, you will earn 1 mile for every 200 yen (excluding tax) you spend on eligible products. Every Friday, when you pay at a 7-Eleven store using the V POINT Pay app and touch payment on your smartphone, you will earn 9.5% V POINT on your purchase amount. By exchanging Seven Miles for V POINT at a rate of 10 miles = 10 points, you can earn up to 10% V POINT. In addition, during the campaign period from November 1st (Saturday) to November 30th (Sunday), you will also be entered into a lottery to win campaign bonus V POINT (up to 1,000% cashback).
・Campaign period: Wednesday, October 1, 2025 to Sunday, November 30, 2025
・Campaign site:https://www.sej.co.jp/products/app/v_point_kngn
Materials related to this matter
Starting October 1st, 7-Eleven will be holding the "V POINT Big Return Festival" where you can get up to 1,000% back!
Media Inquiries
CCC MK HOLDINGS Co., Ltd. Business Public Relations Group
TEL: 045-522-8174
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