CCCMK Holdings launches "Market Watch Trend for Snowflake" on the Snowflake Marketplace

2025.10.29 Press Releases
CCC MK HOLDINGS Co., Ltd.

• #Consulting
• #Database Marketing

-Marketing support using data from "Resica," a household accounting app used by 50,000 people per month-

CCC MK HOLDINGS Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD") is pleased to announce that its marketing support service "Market Watch" will begin offering "Market Watch Trend for Snowflake," an analytical board that supports the marketing activities of companies involved in food and daily necessities, on the data platform "Snowflake Marketplace" provided by Snowflake Inc. from Wednesday, October 29, 2025, using data from "Recika," a household accounting app that allows users to earn V POINT by registering receipts.

"Market Watch" is a marketing support service that uses a database that integrates the abundant purchasing data held by CCCMKHD with lifestyle data from approximately 65 million consumers, and links it with various data that contributes to marketing, enabling multifaceted analysis.

CCCMKHD has launched a new app called "Resica" for the household accounting app with the aim of enabling more companies to use "Market Watch" in their marketing activities. https://tsite.jp/r/receika/We have statistically processed a portion of the receipt purchasing data collected through the Snowflake Marketplace app and are making it available free of charge on the Snowflake Marketplace as "Market Watch Trend for Snowflake."By utilizing this data, you will be able to experience some of the key analytical functions, such as understanding purchasing trends across business types and visualizing consumer behavioral trends.

In addition to the sample data, we also offer a paid version of the data that contains more information. The "paid data" version allows us to provide receipt data that is flexibly customized according to the client's needs and challenges. This will enable you to perform more advanced and practical data analysis. 　

Furthermore, by using the data provided this time as an opportunity to fully implement "Market Watch," it will be possible to grasp purchasing trends and customer tendencies across business types such as supermarkets, convenience stores, drugstores, and restaurants that are closely related to consumers' daily lives, as well as analyze trends in sales prices by chain and investigate competitor prices. This enables you to develop evidence-based business strategies and promotional measures, leading to product development, service improvement, and optimization of sales promotion activities.

CCCMKHD will provide "Market Watch Trend for Snowflake" to companies interested in purchasing data, helping them realize marketing based on the real behavior of consumers.

Overview of "Market Watch Trend for Snowflake"

(1) Basic information
・Data acquisition method:Sample data that has been statistically processed from receipt purchase data obtained from the household accounting app "Resica"
・Analysis subjects:Nationwide, men and women aged 15 and over 
・Number of users:Approximately 50,000 people
・Number of receipts registered:40 tickets per person per month 
・Data period:Last month
・Chains analyzed:Over 1,800 chains 
・Main business types that can be analyzed:Convenience stores, supermarkets, drug stores, restaurants, home improvement stores, discount stores, etc.  
・Update frequency:Once a month

(2) About the sample data
・Receipt information:Store name, year and month, major classification, medium classification, minor classification, detailed classification, product name, JAN, business CD, business name, unit price, sales volume, sales amount, etc.
・Attribute information:Gender, age, area
・Optional information:
This sample data has been sampled and statistically processed from the original data.
A full data version is also available for a fee. With the "paid data" version, you can add items from a consumer attribute survey (such as marital status, annual income, and family composition) to your purchasing data.

(1) Market Competitive Pack
The "Market Competition Pack" is a service that analyzes receipt purchasing data for meals eaten at home, meals served at home, and meals eaten out from the household accounting app "Recica."We offer a variety of analysis options, including "Business Type/Chain Analysis," which allows you to understand trends for each business type, such as convenience stores, supermarkets, drugstores, restaurants, home improvement stores, and discount stores; "Product Category Analysis: Trends," which allows you to compare product categories such as beverages and prepared foods; and "Product Category Analysis: Share," which allows you to check changes in purchasing share for each category.

(2) Food Trend Pack
The "Food Trend Pack" is a service that analyzes restaurant review data using the "Food Data Platform," a big data collaboration platform for the food industry provided by Retty. Analysis is possible from a variety of perspectives, including "ranking analysis," which allows you to discover trending food words by gender and age group, "time series analysis," which allows you to check trends over time, "store analysis," which allows you to see which stores are reviewing trending food words, and "co-occurrence word analysis," which allows you to see which food words are reviewing together.

(3) Cross-Media Trend Pack
The "Cross Media Trend Pack" is a "composite data analysis tool specialized for food product development" that links restaurant review data to a database that combines CCCMKHD's purchasing data and lifestyle data on approximately 130 million consumers via "Shokutan," a proprietary "master data of food-related words."It is possible to perform a cross-sectional analysis of "currently trending food-related words" using restaurant review data and actual purchase data.

<"Resica" service overview>

This is a household accounting app that allows you to earn V POINT according to the number of receipts you register by simply taking photos of your regular shopping receipts and registering them. Registered shopping information can be viewed on the in-app calendar, and monthly expenses can be viewed in graphs broken down by category, such as food and eating out. This service allows you to manage your money while earning V POINT.

*CCC MK HOLDINGS conducts marketing analysis in a strictly security-controlled environment, without allowing individuals to be identified.

Materials related to this matter

CCC MK HOLDINGS launches "Market Watch Trend for Snowflake" on the Snowflake Marketplace

Media Inquiries

For media inquiries:
CCC MK HOLDINGS Co., Ltd. Business Public Relations Group
TEL: 045-522-8174／MAIL: cccmkpr@ccc.co.jp

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