Hyundai and CCC launch mobility demonstration experiment to promote the appeal of Karuizawa
2025.11.10
Press Releases
Hyundai Mobility Japan Co., Ltd./Culture Convenience Club Co., Ltd.
- Demonstration experiment of a new transportation model combining EV car sharing and cultural experiences begins in Karuizawa -
Hyundai Mobility Japan Co., Ltd. (Headquarters: Nishi-ku, Yokohama, Kanagawa Prefecture; President and CEO: Toshiyuki Shichigoshiki; hereinafter referred to as "Hyundai") and Culture Convenience Club Co., Ltd. (Headquarters: Nishi-ku, Yokohama, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC") will begin a mobility demonstration experiment (proof of concept) to promote the appeal of Karuizawa as a new initiative to solve transportation issues facing various regions in Japan.
■ Mobility solutions that complement the charm of the region
Karuizawa is one of Japan's leading tourist destinations, with a diverse range of attractions including nature, culture, art, and gourmet food, and is visited by approximately 8.5 million people from both Japan and abroad each year. On the other hand, there are challenges such as traffic congestion and a lack of transportation during peak seasons, so there is a need to meet the transportation needs of both local residents, vacation home owners, and tourists while preserving the area's charm.
■ Combining car sharing with cultural experiences
This demonstration experiment will utilize Hyundai's car sharing service "MOCEAN" and CCC's experiential local media "JAPAN 100," aiming to create a new transportation experience that will make touring Karuizawa's tourist and cultural spots more comfortable.
Two Hyundai flagship EVs, the IONIQ 5, will be installed near Karuizawa Bookstore, and users will be given a three-hour free parking coupon.
・Featured site:https://japan-100.com/mocean/karuizawa
・Service start date: Tuesday, November 18, 2025
* Advance reservations are now being accepted.
"JAPAN 100" is an experiential local media that allows you to discover cultural spots all over Japan. By introducing spots carefully selected by local experts, we aim to diversify tourist traffic and revitalize the local economy. In addition, through the collaboration between "JAPAN100" and "MOCEAN," users can enjoy a more personalized and comfortable travel experience, with suggestions for spots near their current location, recommended routes by theme, and multilingual support that is easy for tourists from overseas to use.
The two companies aim to improve the travel experience and create new value by jointly planning and implementing highly effective solutions that are tailored to the local community.
This demonstration experiment is an important step towards future service development, and we are also considering medium- to long-term initiatives.
About Hyundai's car sharing service "MOCEAN"
MOCEAN, which launched at the Hyundai Customer Experience Center Yokohama in December 2022, is expanding to locations provided by CCC, including Daikanyama T-SITE. Hyundai will continue to increase the number of MOCEAN locations across the country, including the Hokuriku region's first showroom, Hyundai Mobility Lounge Toyama, which opened in May last year, and Hyundai's first roadside showroom, Hyundai Citystore Okinawa, and will provide services that can be used by customers in more regions.
For more information about MOCEAN, please see below.
https://www.hyundai.com/jp/service/mocean
CCC is a company that creates cultural infrastructure. With this mission in mind, we are engaged in a solutions business that aims to solve problems for companies by utilizing intellectual capital, a consulting business that creates new value through partnerships and generates new business opportunities, and a retail and style business that accumulates intellectual capital while providing new value to consumers.
・Company name: Culture Convenience Club Co., Ltd.
・Established: September 20, 1985
・Head office: Yokohama Connect Square 14th floor, 3-3-3 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture, 220-0012
・Representative name: President and CEO Yasunori Takahashi
For more information about CCC, please see below.
https://www.ccc.co.jp/
About Hyundai
Founded in 1967, Hyundai Motor Company provides leading automotive and mobility services in more than 200 countries and employs more than 120,000 people worldwide. We are also strengthening our product lineup to look towards a more sustainable future and developing innovative solutions to real-world mobility challenges. Through this process, Hyundai aims to be a smart mobility solutions provider that provides customers with quality time by revitalizing connections between people and contributing to the progress of humanity through its "Progress for Humanity" initiative.
・Japanese company name: Hyundai Mobility Japan Co., Ltd.
・Established: January 7, 2000
・Head office: Yokohama Connect Square 9th floor, 3-3-3 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture, 220-0012
・Representative name: Toshiyuki Shichigomiki, Representative Director and President
For more information about Hyundai Motor Company and its products, please visit:
https://www.hyundai.com/worldwide/en/
■ Materials related to this matter
Hyundai and CCC launch mobility demonstration experiment to promote the appeal of Karuizawa
■ Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Department
TEL: 045-522-8154
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