Starting November 20th, the points site "PONEY" will begin exchanging points for "V-POINT"!

2025.11.20 Press Releases
Marketplace Co., Ltd. / CCCMK HOLDINGS Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

• #Consulting
• #Database Marketing
• #Points business

- You can exchange points earned through online shopping, games, etc. for V-POINT! -

Marketplace Inc. (Head office: Minato-ku, Tokyo; Representative Director: Fumiaki Okazaki; hereinafter "Marketplace"), CCC MK HOLDINGS Co., Ltd. Ltd. (Head office: Yokohama City, Kanagawa Prefecture; Representative Director, President and CEO: Yasunori Takahashi; hereinafter "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director, President and CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card") will start offering the points site "PONEY" (https://www.poney.jp/We will be launching a service that allows you to exchange the "PONEY Points" you earn by using our service for "V-POINT."

"PONEY" is a long-established points site that began service in 2006 and boasts 19 years of operating experience. When you shop online, play games, download apps, etc. through "PONEY," you will earn "PONEY points," which can be exchanged for cash, gift certificates, electronic money, etc. PONEY has been well received for its ability to efficiently accumulate points by using a wide range of services related to everyday life, and for the ability to choose how to use points from over 20 exchange options, and the number of members of PONEY has exceeded 1 million, with a wide range of users, from point-earning beginners to experienced users.

We are now launching a service that allows you to exchange "PONEY Points" for "V-POINT" in order to increase the convenience of "PONEY" and encourage more users to use it. One "PONEY Point" can be exchanged for one "V-POINT," and the exchanged "V-POINT" can be used at approximately 160,000 V-POINT partner stores nationwide and approximately 100 million Visa member stores worldwide*1.

Marketplace, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the V Point exchange service on "PONEY."

*1 For face-to-face payments, this applies to stores that accept Visa touch payments.

・Exchange start date: Thursday, November 20, 2025
・Exchange rate: 1 PONEY point → 1 V-POINT
　*Can be exchanged in 50 point increments starting from 500 points or more.
・Exchange timing: Points will be awarded 2-3 days after point exchange application.
*For details on V-POINT services, please check the following website.

Get started with "point activities" on PONEY, a long-established points site with 19 years of operating experience. Earn points by shopping online, playing games, downloading apps, and more! The points you earn (1 point = 1 yen) can be exchanged for cash, electronic money, or points from other companies. Membership is free and there is a comprehensive support system.

Materials related to this matter
Starting November 20th, the points site "PONEY" will begin exchanging points for "V-POINT"!

Media Inquiries
CCC MK HOLDINGS Co., Ltd. Ltd. Business Public Relations Group
TEL: 045-522-8174

Inquiry form