"TSUTAYA Conditioning PILATES," a women-only machine Pilates specialty store, will open in Kichijoji, Tokyo on Friday, November 21st, and offer free trial lessons!

2025.11.21 Press Releases
Culture Experience Co., Ltd.

-TSUTAYA Conditioning, a lifestyle gym proposed by TSUTAYA. On the day of your lesson, you will be able to use the "SHARE LOUNGE" on the same floor for free for 60 minutes.

Culture Experience Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Shinichiro Kamaura; hereinafter referred to as "CX") will open "TSUTAYA Conditioning PILATES Kirarina Keio Kichijoji Store" on Friday, November 21st, and will begin offering free trial lessons. Lessons for members will begin on Thursday, January 15, 2026, and we are accepting reservations for free trial lessons at any time until then.
This store offers a service where you can use the "SHARE LOUNGE" on the same floor for free for 60 minutes on the day of your lesson.

TSUTAYA Conditioning PILATES
TSUTAYA Conditioning PILATES

About "TSUTAYA Conditioning PILATES"
"TSUTAYA Conditioning" is a lifestyle gym proposed by TSUTAYA with the concept of "balancing the mind and body."In a space surrounded by carefully selected books, we offer fully automated AI machines and yoga programs that even beginners can easily continue, as well as events and other activities to provide a richer lifestyle based on exercise, food, beauty, and knowledge. The first store opened in Sakurashinmachi, Setagaya Ward, Tokyo in 2017.

"TSUTAYA Conditioning PILATES" is a machine Pilates specialty store for women only, aimed at beginners, that follows the concept of "TSUTAYA Conditioning" and allows you to experience Pilates, which is gaining attention as an exercise that restores the functional and beautiful posture of the human body.
In order to propose healthier lifestyles, we aim to have a combined total of 200 "TSUTAYA Conditioning" and "TSUTAYA Conditioning PILATES" stores by the end of fiscal year 2027.

Features of "TSUTAYA Conditioning PILATES Kirarina Keio Kichijoji Store"

1) On lesson days, you can use the adjacent "SHARE LOUNGE" for free for 60 minutes.
The adjacent "SHARE LOUNGE" is a comfortable space that can be used as a cafe or office, and you can use it free of charge for 60 minutes on the day of your lesson.
The "SHARE LOUNGE" has approximately 200 seats available. In addition to approximately 120 work seats suitable for private time spent working, studying, reading, etc., we also have sofa seats adjacent to the family space where you can relax with loved ones, and booth seats that can be used for business meetings. Please come to the SHARE LOUNGE to take some time to reflect and refresh yourself before or after your Pilates class.

TSUTAYA Conditioning PILATES

2) Women-only, small group lessons
We offer approximately 100 to 120 in-depth lessons per month for beginners, taught by experienced instructors. The classes are women-only and are held in small groups, so even those who are trying machine Pilates for the first time or those who are not used to exercising and lack confidence can use them with peace of mind.

TSUTAYA Conditioning PILATES

3) You can read books carefully selected by the concierge at Daikanyama T-Site
In between exercise sessions, there will be a bookshelf with over 30 books selected by the concierge of Daikanyama T-Site on the themes of exercise, beauty, food, and lifestyle. You can enjoy reading before or after your lesson. We plan to add around five books each month, selected based on a different theme each month.

TSUTAYA Conditioning PILATES

4) Reservation-only, with a variety of plan options available
 Reservations are required and you can reserve your desired lesson date and time through our dedicated reservation website. Customers can cancel their reservation up to one hour before the scheduled time through the reservation website, so even if an unexpected appointment comes up, you can cancel without having to pay the fee for the one session, which is reassuring. You can also choose between a 4-times-a-month or 8-times-a-month plan depending on the pace you prefer. If you would like to use the course more than the monthly limit, you can take additional lessons by paying 3,850 yen per lesson.


"TSUTAYA Conditioning" and "TSUTAYA Conditioning PILATES" will propose a healthy lifestyle that will align your mind and body through an experience in a harmonious space.

TSUTAYA Conditioning PILATES

*For each plan, you can use the "SHARE LOUNGE" for 60 minutes once per lesson day (usually 1,320 yen/hour for the SHARE LOUNGE usage fee *Only for soft drink plans)
*If you participate in two or more lessons in one day, you can use the facility for 60 minutes per lesson.
*All listed prices include tax.  
*The monthly fee for the first month will be calculated on a pro rata basis based on the start date of use.

Materials related to this matter

"TSUTAYA Conditioning PILATES," a women-only machine Pilates specialty store, will open in Kichijoji, Tokyo on Friday, November 21st, and will begin offering free trial lessons!

Inquiries regarding this matter
Culture Experience Co., Ltd. Public Relations Office
TEL: 03-6774-7814 MAIL: cx_press@cl-ex.co.jp

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