V POINT service will be launched at "Tokyo Sushi ITAMAE SUSHI," which serves authentic Edomae sushi, from December 10th.

2025.12.10 Press Releases
Itamae Sushi Japan Co., Ltd. / CCC MK HOLDINGS Co., Ltd. / Sumitomo Mitsui Card Co., Ltd.

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- Earn and use V POINT at sushi restaurants where you can enjoy carefully selected Edomae wild fish! -

Itamae Sushi Japan Co., Ltd. (Head office: Chuo-ku, Tokyo; Representative Director: Katsura Nakamura; hereinafter referred to as "Itamae Sushi Japan"), CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama City, Kanagawa Prefecture; Representative Director, President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD"), and Sumitomo Mitsui Card Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director, President and CEO: Onishi Yukihiko; hereinafter referred to as "Sumitomo Mitsui Card") will launch a service that allows customers to accumulate and use V POINT at 10 "ITAMAE SUSHI" sushi restaurants operated by Itamae Sushi Japan, which promotes Edomae sushi to the world, from Wednesday, December 10, 2025.

"Tokyo Sushi ITAMAE SUSHI" was founded in Akasaka, Tokyo in 2007 and is a sushi restaurant with 10 locations across Tokyo, with the mission of "providing authentic Edomae sushi to all customers visiting Tokyo."Cherishing the traditional flavors nurtured in Tokyo, the birthplace of sushi, we carefully select wild fish caught in Tokyo Bay and use ingredients representative of Edomae sushi, and each sushi is carefully prepared by our artisans. By making full use of techniques passed down since the Edo period, such as pickling, grilling, and konbu-jime, we strive to bring out the full flavor of the ingredients, so that you will be impressed every time you visit.

Through this initiative, customers of "Tokyo Sushi ITAMAE SUSHI" can earn 1 V POINT for every 200 yen (excluding tax) spent by presenting a card that earns V POINT, such as the Mobile V Card, which can be used with the app, when paying in-store. Furthermore, if you pay with a Sumitomo Mitsui Card*2, you will also earn V POINT as payment points.

Accumulated points can be used at Tokyo Sushi ITAMAE SUSHI, with 1 point equivalent to 1 yen, as well as at approximately 160,000 V POINT partner stores nationwide and approximately 100 million Visa member stores worldwide*3.

Itamae Sushi Japan, CCCMKHD and Sumitomo Mitsui Card will continue to provide services that will please many customers through the V POINT service at ITAMAE SUSHI.

*1 Applies to Mobile V Cards, T-CARD, V Point Cards with payment functionality, and V Point Cards with character designs.
*2 Applies to credit cards that earn V POINT. For details, please check the Sumitomo Mitsui Card website.
*3 For face-to-face payments, this applies to stores that accept Visa touch payments.

・Service start date: Wednesday, December 10, 2025
Participating stores: "Tokyo Sushi ITAMAE SUSHI," "Tokyo Sushi ITAME SUSHI - PRIME -," "Itamae Sushi Hanare - HANARE-," and "Edo Bay Direct Conveyor Belt Tokyo Sushi Kaido," a total of 10 stores.
Click here for a list of stores (https://itamae.co.jp/shop/) for more information.
・Earning rate: 1 point for every 200 yen (excluding tax).
・Usage rate: 1 point can be used as 1 yen.
*For details on V POINT services, please check the following website.

Materials related to this matter
V POINT service will be launched at "Tokyo Sushi ITAMAE SUSHI," which serves authentic Edomae sushi, from December 10th.

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