CCCMKHD and Shonan Bellmare sign official club partnership agreement to revitalize the local community
2026.02.12
Press Releases
CCC MK HOLDINGS Co., Ltd. / Culture Convenience Club Co., Ltd. / Shonan Bellmare Co., Ltd.
- Utilizing Shonan T-SITE as a community spot for supporters and local residents -
CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCCMKHD") and Shonan Bellmare, a professional soccer club affiliated to the J.League and operated by Shonan Bellmare Co., Ltd. (Head office: Hiratsuka City, Kanagawa Prefecture; President and CEO: Otawa Ryosuke), have entered into an official club partnership agreement with the aim of revitalizing the region, centered around the club's hometown of Shonan. Additionally, at Shonan T-SITE (Fujisawa City, Kanagawa Prefecture), which is operated by Culture Convenience Club Co., Ltd. (Head office: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC"), merchandise will be sold at a special support booth, and collaborative events and other projects will be implemented, with the three companies working together to create excitement in the Shonan region centered around Shonan Bellmare.
Shonan Bellmare aims to develop into a society where sports culture is deeply rooted, enriching people's lives and the local community, and CCCMKHD is focusing on providing marketing support that uses its database to promote the growth of sports teams. By combining the strengths of Shonan Bellmare and CCCMKHD, and utilizing the Shonan T-SITE operated by CCC, we will create connections between Shonan Bellmare and supporters and local residents. We will also begin collaborating to expand the possibilities for co-creation rooted in the Shonan region and, as an official club partner, to create new value and lively spaces rooted in the local community.
Main Initiatives
(1) Initiatives to improve customer value using V POINT
Sales of V-Kisekae with Shonan Bellmare designs, V POINT can be exchanged for limited merchandise at Shonan Bellmare home games, and a match prediction campaign "QUESTPARK" (https://questpark.tsite.jpBy launching this platform, we will increase fan engagement and also implement database marketing measures.
(2) Collaboration project with Shonan T-SITE
A special support booth open to local residents and fans will be set up at Shonan T-SITE from Saturday, January 31st to Sunday, March 1st. The booth will sell official Shonan Bellmare merchandise, display panels and message boards, and have a photo spot. In addition, we are also planning to hold collaboration projects such as events, and details will be announced at a later date.
Through this initiative, CCCMKHD, CCC, and Shonan Bellmare will work in collaboration with local businesses and residents to create a model case for regional revitalization centered on sports. As a team and company beloved by the local community, we will continue to contribute to the realization of a sustainable local community.
■ Materials related to this matter
CCCMKHD and Shonan Bellmare sign official club partnership agreement to revitalize the local community
■Inquiries regarding this matter
CCC MK HOLDINGS Co., Ltd.
Culture Convenience Club Co., Ltd.
Public Relations Department
TEL: 045-522-8154／MAIL: inquiry@ccc.co.jp
Shonan Bellmare Co., Ltd.
TEL: 0463-25-1211