Fuji Cityo, a supermarket chain in Tokyo and Kanagawa, has launched its first official smartphone app, the Fuji Official App.

2026.03.13 Press Releases
Fuji Cityo Co., Ltd. / CCC MK HOLDINGS Co., Ltd.

• #Consulting
• #Database Marketing
• #Points business

—By partnering with V POINT, we can provide a convenient and rewarding shopping experience—

Fuji Cityo Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Daisaku Kawamoto; hereinafter "Fuji Cityo"), which operates food supermarkets and other businesses mainly in Tokyo and Kanagawa prefectures, and CCC MK HOLDINGS Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Takanori Takahashi; hereinafter "CCCMKHD") will officially launch Fuji Cityo's first official smartphone app, "Fuji Official App," on Friday, March 13, 2026.
CCCMKHD provided support for the development of this app, supporting Fuji Cityo's efforts to strengthen its digital contact points. By integrating with V POINT, customers can complete everything from managing and using points to acquiring coupons all within a single app, providing a more convenient and rewarding shopping experience.

Fuji Cityo's Fuji Delido Petit Marche Fuji has been offering services that allow customers to earn and use T-POINT (now V POINT) since 2007, and in February 2022, it introduced "Mobile T-card (now Mobile V-card)" which can be used on smartphones, as well as the electronic money service "T-money (now V-money)," developing digital services that are in line with the times and customer needs.

We are pleased to announce the launch of the "Fuji Official App" to provide more convenient services centered around smartphones. By completing the V POINT usage procedure through the app, you can enjoy features such as one-tap display of your "Mobile V-Card," "V-Card Coupons" that offer great deals, and "V-Lottery" where you can win V POINT. While this service was previously offered to a select group of members, this full-scale launch will allow a wider range of customers to enjoy a convenient and rewarding shopping experience through the app.

Furthermore, to commemorate the launch of the app, we will also be holding an "Official App Launch Campaign."During the campaign period from Wednesday, February 25th to Tuesday, March 31st, 2026, customers who download the "Fuji Official App" and complete the V POINT usage procedure will receive 200 V POINT when they present their mobile V-Card when purchasing V POINT eligible products totaling 200 yen (excluding tax) or more. Take this opportunity to download the "Fuji Official App" and enjoy shopping at Fuji Delido Petit Marche Fuji.

Fuji Cityo and CCCMKHD will promote the provision of services utilizing apps, aiming to improve the shopping experience and provide services that will please our customers. In addition to supporting the development of this application, CCCMKHD will continue to support Fuji Cityo in utilizing data to improve its services and streamline operations, based on the application's usage data.

"Fuji Official App" Overview

• Service launch date: March 13, 2026 (Friday)
Compatible devices: iPhone/Android
・Price: Free

・Main features:
(1) Check the number of V POINT you hold and your V MONEY balance.
(2) Mobile V CARD (Earn and use V POINT, and make payments with V MONEY)
(3) V CARD Coupons (Coupons that allow you to earn V POINT at a great rate will be distributed)
(4) V Lottery (You can draw a lottery ticket to win V POINT)
(5) Display flyers from your favorite stores (You can view flyers from stores you frequently visit)
(6) Push notification function (You will receive special offers and information)

・How to use V POINT:
(1) Select the V POINT usage procedure in the "Fuji Official App"
(2) Follow the on-screen instructions to complete the V POINT usage procedure.
(3) Log in with your V membership number or Yahoo! JAPAN ID

"Official App Launch Campaign" Overview

・Campaign name: Official app birth campaign
・Campaign period: Wednesday, February 25, 2026 to Tuesday, March 31, 2026
• Bonus: If you meet the following conditions during the campaign period, you will receive 200 V POINT.
(1) Download the "Fuji Official App" and complete the V POINT usage procedure.
(2) Purchase V POINT eligible products for 200 yen (excluding tax) or more and present your MOBILE V CARD at the register.  
・Points will be awarded around late April

Materials related to this matter
Fuji Cityo has launched its first official smartphone app, "Fuji Official App."

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CCC MK HOLDINGS Co., Ltd. Business Public Relations Group
TEL: 045-522-8174

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