From "TSUTAYA Conditioning," which focuses on harmonizing mind and body, comes a new hair care offering: "TSUTAYA Conditioning COLOR," a specialty hair color store, opens at Urawa Tsutaya Bookstore.
2026.06.12
Press Releases
Culture Experience Inc.
—The first store will open at Urawa Tsutaya Bookstore on Friday, June 12, 2026. The store will also house "Shampoo Shop," the first salon-exclusive product shop in the Kanto region.
Culture Experience Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as "CX") is promoting "What you love, live."With the corporate slogan "[...], we aim to create a space that proposes lifestyles so that local residents can lead richer lives through experiences."As part of this initiative, we have been developing "TSUTAYA Conditioning," a lifestyle gym that enriches both mind and body. As a new development for the brand, we are launching "TSUTAYA Conditioning COLOR," a hair color specialty store that focuses on nourishing both hair and mind. The first store will open on June 12th, 2026 (Friday) at Urawa TSUTAYA BOOKS (inside Atre Urawa).
CX's first "TSUTAYA Conditioning COLOR" store, "TSUTAYA Conditioning COLOR Urawa TSUTAYA BOOKS," will feature the first salon-exclusive Shampoo Shop in the Kanto region, proposing a new hair care routine that combines professional hair color maintenance at the store with high-quality salon-exclusive products for home care.
About "TSUTAYA Conditioning COLOR"
Many people face hair-related concerns, and regular color maintenance, in particular, has become an essential part of daily self-care to maintain their individual beauty. On the other hand, for people leading busy lives, the challenge lies in how to fit the time spent at a hair salon into their lifestyle. While at-home self-coloring is a convenient option, some people want to choose a method that better suits them in terms of the finished look and how it affects their hair.
CX focused on the need to achieve both "ease of use" and "professional quality" in daily color maintenance, and based on TSUTAYA Conditioning's concept of "nurturing mind and body," launched "TSUTAYA Conditioning COLOR" as a service that provides a comfortable time and space to enrich not only hair but also one's mood.
Features of "TSUTAYA Conditioning COLOR"
1. Quick results thanks to the hairdresser's technique and efficient operation.
By specializing in coloring and not offering services like haircuts, perms, or bleaching, we achieve efficient operations. Our stylists will carefully apply your hair using a wide selection of 255 colors of hair products formulated with organic oils. In addition to introducing a reservation-priority system, we have made it possible to provide speedy service in approximately 60 minutes by adopting a no-cut, self-blow-dry format.
2. Experience the latest beauty appliances that can be used effectively while waiting for hair coloring, and receive books on the subject.
While you wait for your hair color to finish, you can use the latest facial devices and massage appliances free of charge. Furthermore, the store offers a selection of practical books and magazines, primarily focusing on beauty and food, allowing customers to relax and enjoy reading. If you try out a beauty appliance you like, you can purchase it at the Shampoo Shop.
3. Earn and use "V POINT" based on your usage.
By using this store, you can accumulate "V POINT" that are closely related to your daily life, and use them when paying.
First store in the Kanto region: Includes a salon-exclusive product shop, "Shampoo Shop".
CX has entered into a partnership agreement with Juno Co., Ltd., a company based in Kagoshima that operates multiple stores including hair salons, nail salons, eyelash salons, bridal salons, and photo studios. As a result, "TSUTAYA Conditioning COLOR Urawa TSUTAYA BOOKS" will also house Junho's salon-exclusive product shop, "Shampoo Shop," marking its first appearance in the Kanto region.
The store offers a lineup of approximately 400 types and 1,000 items of professional-grade hair care products that are difficult to find in drugstores, and staff with specialized knowledge provide consultations tailored to each customer's hair type. By linking "regular maintenance" treatments by professionals at "TSUTAYA Conditioning COLOR" with daily "self-care" at home using items purchased at the "Shampoo Shop," we aim to maintain consistently good hair condition while providing a new experiential value that "nurtures both hair and mind."
■Store Overview
• Store name: TSUTAYA Conditioning COLOR Urawa TSUTAYA BOOKS
Address: 1st Floor, Atre Urawa North Area, 1-16-12 Takasago, Urawa-ku, Saitama City, Saitama Prefecture (inside Urawa TSUTAYA BOOKS)
• Business hours: 9:00 AM - 7:00 PM (Last reception at 6:00 PM)
• Store website:https://tc.tsite.jp/color/urawa/
・Reservation site: https://scrv-system.com/reserve/tsutaya_conditioning_color/urawatsutayashoten
■Price List
| ●First-time customer price (*) | ● Optional Menu | ||||
| Root touch-up / Full head dye | ¥2,000 |
Intensive hair quality improvement treatment (Includes home care) Luxurious repair care with a 4-step treatment. |
Individual item price | ¥3,000 | |
| ● Regular price | Color and set price | ¥2,000 | |||
| Root touch-up (within 3cm of the scalp) | ¥3,000 | ||||
| Full dye | S: Short (chin length) | ¥4,000 | Quick Treatment Effective moisturizing care in a short amount of time | ¥800 | |
| M: Medium (up to the collarbone) | ¥4,500 | scalp protection Scalp care during coloring | ¥600 | ||
| L: Long (up to the chest) | ¥5,000 | collagen Improves hair elasticity and body | ¥600 | ||
| SL: Super Long (below the chest) | ¥5,500 | Carbonated shampoo The carbonated foam gently and thoroughly removes dirt from the scalp. | ¥500 | ||
| Partial dyeing | ¥2,000 | ||||
*The price for first-time customers is:LINEvia the appTSUTAYA Conditioning COLOR This offer is only valid if you add the Urawa TSUTAYA BOOKS account as a friend.
■Documents related to this matter
A specialty color store, "TSUTAYA Conditioning COLOR," opens at Urawa TSUTAYA BOOKS.■Inquiries regarding this matter
Culture Experience Inc. Public Relations Department
TEL: 045-522-8154 MAIL: cx_press@cl-ex.co.jp
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