CCC's "TIB SHOP" will collaborate with the "Figaro Japon Business with Attitude (BWA) Pitch Contest 2026".

2026.07.17 Press Releases
Culture Convenience Club Co., Ltd.

—Startups that have undergone proof-of-concept testing will present and exhibit at "TIB," Tokyo's innovation hub—

Culture Convenience Club Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter "CCC") will participate in the "Figaro Japon Business with Attitude (BWA) Pitch Contest 2026," to be held on Wednesday, July 22, 2026, as a collaborative project with "TIB SHOP," a platform within "Tokyo Innovation Base (hereinafter "TIB")," a startup support hub operated by the Tokyo Metropolitan Government, where startup companies can practice test marketing and promotion.

Background of this collaboration: A new approach to startup support that transcends ideology and market.

In recent years, startups have been required to strike a balance between "social significance and shared ideals" and "real market demand." In this initiative, we will combine BWA's core business philosophy with TIB SHOP's role in market validation and customer engagement to present a model for businesses that are not only resonated with customers but are actually chosen by the market.

About "TIB SHOP" and "Tokyo Innovation Base (TIB)"

"TIB SHOP" is a demonstration store planned and operated by CCC based on an agreement with the Tokyo Metropolitan Government, and is located on the first floor of "Tokyo Innovation Base (TIB)," a Tokyo Metropolitan Government hub aiming to be a hub for innovation from around the world.
Beyond simply displaying products, TIB SHOP provides startups with opportunities to "be refined in society" through processes such as delivering products to actual consumers, acquiring purchasing behavior data, collecting customer feedback, and verifying pricing and brand design. Since its launch in 2025, it has supported approximately 100 companies in opening stores at TIB SHOP, and has also facilitated overseas product expansion by utilizing CCC Group's overseas stores.

Overview of the Collaboration Project with BWA

(1) TIB SHOP Pitch Session 
Three startups that have exhibited at TIB SHOP and have undergone repeated testing and improvement will be taking the stage. Based on real customer insights gained in the market, we will share the current state of our business, including the product evolution process and the results of our business model validation, all backed by practical experience.

Pitch presenters
・  Encha Co., Ltd.  Seina Uchida  A Vietnamese tea specialty store that partners directly with local farmers to import and sell tea.
・  ViewBE Co., Ltd.  Haruna Suzuki  Proposes the optimal hair care and lifestyle improvements for you through AI hair diagnosis.
・  nonu Co., Ltd.  Koki Shimizu  Kampo-Inspired Fragrance Brand〈 nonu 〉

(2) Booth exhibition
A total of seven startups with ties to TIB SHOP will be exhibiting at booths. Visitors can experience the products and services firsthand, and through direct dialogue with entrepreneurs, learn about the background of their value and the stories behind their development.

Booth Exhibitors
・  1684 Co., Ltd.  Emi Furukawa  Skin care "1684 AZUMAMINE" born from the sake lees of Iwate's oldest sake brewery.
•  Usa Rice Flour Bread Co., Ltd.  Ikuyo Usa  100% domestic rice flour, 28 allergens free, and additive-free. A future of food where everyone can gather around the same bread.
・  Colorido Japan LLC  Hitomi Takeuchi  Inclusive cookie dough that everyone can enjoy playing with like clay and eating.
・  Yolni Co., Ltd.  Erika Okude  A startup developing IoT crime prevention accessories that blend into daily life.
・  FSP Co., Ltd.  Risa Sugawara  Promoting healthy breakfast habits with frozen soups and muffins to achieve organizational activation.
・  QRing Co., Ltd.  Aiko Kizu  Calls that protect the privacy of both callers and receivers "QRing".
・  Khu LLC  Asazusa Toyotake  A memorial brand that beautifully captures a baby's 12 months with Japanese organic dresses.

Event Overview

•    Event Name: Figaro Japon Business with Attitude Pitch Contest 2026
•    Date & Time: Wednesday, July 22, 2026, 17:30–20:20 (Doors open at 17:00)
 *After the event concludes, a networking cocktail event will be held at the venue until 9:00 PM.
•    Venue: Tokyo Innovation Base (TIB) (Address: 3-8-3 Marunouchi, Chiyoda-ku, Tokyo)
•    Organizer: CE Media House Co., Ltd. (Figaro Japon)
•    Application Page: https://madamefigaro.jp/society-business/260703-bwa-pitch-contest-finalists/

Going forward, CCC will continue to provide unique value tailored to the circumstances of various startup companies through the operation of "TIB SHOP," supporting them in their leap to the next stage.

Documents related to this matter

CCC's "TIB SHOP" will collaborate with the "Figaro Japon Business with Attitude (BWA) Pitch Contest 2026".

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Department
TEL: 045-522-8154／MAIL: inquiry@ccc.co.jp

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