TSUTAYA will recreate readers' favorite books on its shelves, launching a participatory project, #MyBookshelf2026, on August 1st.

2026.07.31 Press Releases
Culture Experience Co., Ltd. / BookLive Inc.

—Proposing a new way of "encountering books" that connects the digital and the real world—

Culture Experience Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as CX) and BookLive Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tadashi Awano; hereinafter referred to as BookLive) will be holding a participatory event, '#MyBookshelf2026,' utilizing the public list function of "BookLive," a comprehensive e-book store operated by BookLive, starting August 1st (Saturday).
BookLive is looking for "public lists" tagged with '#MyBookshelf2026' on the theme of "3 books you will recommend and spread the word about in 2026." Bookstore staff will select outstanding public lists from the submitted entries, and one of the three books featured on the selected public list will be featured at the '#MyBookshelf2026' fair held at TSUTAYA stores nationwide (excluding some stores). Furthermore, in conjunction with the fair, a public vote will be held on BookLive to determine the winners of each award based on user votes.

*Participating stores will be announced as soon as they are decided. TSUTAYA Official WebsiteWe will inform you via the TSUTAYA Official Website.

'#MyBookshelf2026' Fair Special Page: https://booklive.jp/landing/campaign/tsutaya-share-list2026

■ Bringing the energy of digital reading to physical retail stores.
In recent years, with the spread of social media and e-book services, readers have more opportunities to share the appeal of their favorite books and recommended works themselves. Also, the sentiment expressed by readers wanting to share their favorite books with many people and deliver recommended works through bookstore shelves is also spreading.  
This project aims to reflect each reader's passion for their favorite things in the actual bookstore space, thereby creating opportunities for readers' feelings to lead to new encounters with other readers. We aim to provide a new reading experience by connecting online book discoveries with real-world bookstores.

■ Overview of '#MyBookshelf2026'
1. [Entry] '#MyBookshelf2026' Contest (August 1st - August 23rd, 2026)
Create a "Public List" using BookLive's "Public List" feature under the theme "3 Books You Will Recommend and Spread in 2026" with the hashtag '#MyBookshelf2026'. You can apply by posting the created list on X.
2. [In-store promotion] The '#MyBookshelf2026' in-store fair will be held at TSUTAYA stores nationwide (November 1st to November 30th, 2026).
From the publicly submitted lists, BookLive and TSUTAYA bookstore staff will select outstanding lists based on criteria such as the originality of the perspective, the appeal of the works included in the list, and the thoughts behind the list.
One of the three books selected for the "public list" will be featured in the '#MyBookshelf2026' fair at TSUTAYA stores nationwide (excluding some stores).  
3. [Voting & Announcement] "Award Candidate List Voting Campaign" (November 1st - November 30th, 2026) & Award Announcement (December 15th)
In conjunction with the in-store fair, we will be conducting a public vote on BookLive. Voters will receive a special coupon. Based on the voting results, we will determine the "Gold Prize (1 person), Silver Prize (2 people), and Bronze Prize (5 people)" and announce them on December 15th. Winners will receive BookLive points as a prize. (Gold Prize: 1 winner, 10,000 points; Silver Prize: 2 winners, 5,000 points; Bronze Prize: 5 winners, 1,000 points)

Notes:
*This applies to posts shared on X during the specified period.  
*The list content as of 23:59 on August 23rd will be used for review.  
*Due to the nature of the fair, public lists tagged with the limited-time hashtag '#MyBookshelf2026' cannot be edited or deleted until the end of the fair (August 24, 2026 - December 21, 2026).
*Lists containing BL, TL, magazines, or photobooks are excluded.  
*If a list contains four or more books, only the first three books will be considered for review.

Documents related to this matter

Readers' "favorites" recreated on TSUTAYA bookshelves: Participatory project '#MyBookshelf2026' starts August 1st

Inquiries regarding this matter

Culture Experience Co., Ltd. Public Relations Department
TEL: 045-522-8154 MAIL: cx_press@cl-ex.co.jp

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