Following its initial success with 30,000 attendees, the "Yomi no Ichi" (Reading Market), a market event focused on reading to soothe the soul, will be held again at JR Osaka Station for its second installment and at Tokyo Midtown for its third.
2026.10.01
Press Releases
Culture Convenience Club Co., Ltd.
—We propose a new lifestyle that involves engaging with books. In Tokyo, we integrate with the design field to provide a well-being-focused weekend experience.
Culture Convenience Club Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC") has decided to hold the second and third editions of "Yomi no Ichi," a market event that promotes the appeal of "reading" and "writing." The second event will be held on October 17th (Sat) and 18th (Sun), 2026 at the "Time and Space Plaza" at JR Osaka Station, and the third event will be planned and managed as one of the contents of "TOKYO MIDTOWN DESIGN LIVE 2026" hosted by Tokyo Midtown on October 24th (Sat) and 25th (Sun), 2026.
■ What is "Yomi no Ichi"?
"Yomi no Ichi" is a book culture event launched by CCC in 2020 as a sister event to the "Futako Tamagawa Book Fair," based on the concept of a market where people can encounter "reading" and "writing." The first event, held in February 2026 at Tokyo Metropolitan Meiji Park, attracted over 30,000 visitors over two days, with 49 vendors and a record-breaking 12,180 items sold.
CCC proposes a new experience called "reading immersion." This coined term, likened to forest bathing or sunbathing, refers to a time spent deeply immersing oneself in the atmosphere created by books and bookstores, and rejuvenating one's mind and body. "Yomi no Ichi" aims to create a future where "reading immersion" becomes a firmly established lifestyle, and operates with the following objectives:
(1) Communicate the possibilities of "reading" and "writing" through real-world events.
(2) Support bookstores and stationery stores
(3) Involve not only avid readers but also the potential reader population to revitalize the industry.
(4) Provide a well-being experience through reading.
■ Overview of the 2nd "Yomi no Ichi" (Osaka)
The second event will be held at the "Time and Space Plaza" in JR Osaka Station, the gateway to Osaka. The 2nd Yomi no Ichi Executive Committee is comprised of Culture Convenience Club Co., Ltd. and JR West SC Development Co., Ltd. (LUCUA Osaka). The venue will feature over 30 bookstores and stationery shops, including famous stores from across the Kansai region such as Tohon (Nara), 1003 (Kobe), toi books (Osaka), and Keibunsha Ichijoji Store (Kyoto), as well as popular new stores that opened last year, such as Honya Akasa Fubunritsu and BOOK'N BOOTH. In addition to selling books and stationery, the event will feature talk shows by novelists and booksellers, matching programs to help people discover new books, and the first-ever sale of original merchandise at Yomi no Ichi, among other enriching activities.
• Event name: "The 2nd Yomi no Ichi"
• Period: October 17th (Sat) - 18th (Sun), 2026
*Event will proceed rain or shine, but will be cancelled in case of severe weather.
• Time: 10:30 AM - 5:00 PM on the 17th, 10:30 AM - 6:00 PM on the 18th
*On the 17th, the event will end at 5 PM to prevent congestion and accidents related to the Naniwa Yodogawa Fireworks Festival.
・Location: JR Osaka Station Toki no Hiroba (5F, Osaka Station City, 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture)
Admission fee: Free
Organizers: The 2nd Yomi no Ichi Executive Committee (Culture Convenience Club Co., Ltd. and JR West SC Development Co., Ltd.)
Planning: Culture Convenience Club Co., Ltd.
Main Content
- A pop-up shop featuring a variety of bookstores and stationery stores (from major chains to independent bookstores, new and used books, virtual bookstores, and mobile bookstores, all selected by the organizing committee).
- Stage events that convey the charm of books, including a talk show with Yoshio Tsujiyama, owner of the bookstore Title which is celebrating its 10th anniversary this year, and Atsushi Horibe, owner of Seikosha bookstore, as well as a talk show with novelist Eri Aoyama.
- A book-based matching project themed around "encounters where hands meet on a bookshelf."
- The first ever sale of original goods at the Yomi no Ichi market (limited edition zine, book cover, stickers)
Pre-sale URL:https://yominoichi.stores.jp/
- Joint booth by reading influencers (Yuuma Doi, Shinya, Sora Ao, JIRIKO, Kurumi, Mao)
[Held concurrently] Lucua Osaka Collaboration Project: Imaginary Shop "My Conversation Starter Market"
We will be holding an interactive event at the nearby "LUCUA 1100" centered around the theme of "conversation starters" that add depth and breadth to your conversations.
・Date and time: October 17th (Sat) - 18th (Sun), 2026 11:00 - 16:00
*The event on the 18th will end at 15:30.
• Location: Near the entrance on the 3rd floor of Lucua 1100
• Price: 500 yen (tax included) *10 minutes per person
・Details:https://www.lucua.jp/topics/p-1789068.html
■ Overview of the 3rd "DESIGN LIVE MARKET by Yomi no Ichi" (Tokyo)
For the third installment, we will be planning and operating "DESIGN LIVE MARKET by Yomi no Ichi" as part of "TOKYO MIDTOWN DESIGN LIVE 2026," an autumn design event hosted by Tokyo Midtown. Books are an indispensable element when considering the concept of "design." At the venue, we propose an experience of "looking at" books, starting with the insights that book cover design and the books themselves, such as photobooks and art books, can provide. A total of 38 stores are scheduled to participate in the event, including bookstores specializing in design and art, such as Aoyama Book Center Main Store and Nishimura Bunseido. By combining the experience of "reading immersion" with a design perspective, we create opportunities for visitors to connect with new sensibilities and their own inner selves.
• Event name: "DESIGN LIVE MARKET by Yomi no Ichi"
• Period: October 24th (Sat) - 25th (Sun), 2026
*The stalls in the lawn area will be closed in case of rain, but "Ohisama Children's Bookstore" and "Design & Art Bookshelf" will proceed regardless of the weather.
・Time: 11:00-18:00
• Location: Tokyo Midtown (Lawn Plaza, Midtown Garden, Courtyard) (9-7-1 Akasaka, Minato-ku, Tokyo)
Organizer: Tokyo Midtown
・Planning & Management: 3rd Yomi no Ichi Executive Committee
Admission fee: Free
・Details:https://www.tokyo-midtown.com/jp/event/designlive/ *Scheduled to be released on October 2nd.
Main Content
- A pop-up shop offering a "reading immersion experience" where customers can choose books while reflecting on their own feelings, rather than simply buying books with a specific purpose in mind.
・First-time project "Ohisama Children's Bookstore": In collaboration with the picture book specialty store Nijino Picture Book Store, we will create a special bookstore where only children can choose and purchase books.
- The Roppongi Future Conference's "Design & Art Bookshelf," featuring books recommended by creators as "a book that will flip the switch for your creativity," will appear at the Design Live venue.
The first event, held in February 2026, brought together 49 stores from all over Japan (36 bookstores, 3 stationery stores, and 10 food and general merchandise stores), ranging from major chain bookstores to independent bookstores, new and used books, and even mobile bookstores. We held a total of 12 stage events, including talk shows and storytelling sessions, providing an experience that went beyond just book sales. In addition, the event included a collection of 657 children's books that were lying unused in people's homes, which were then donated to 12 educational facilities in Tokyo. This event attracted a wide range of participants, including those in their 20s and 30s.
Detailed information about participating vendors and other content for the second and third events will be announced sequentially on the official website and official social media accounts as soon as they are decided.
・Yomi no Ichi Official Website:https://experience-design.jp/yominoichi
・Yomi no Ichi Official Instagram:https://www.instagram.com/yominoichi_official/
・Yomi no Ichi Official X:https://x.com/yominoichi
[Contact Information]
Yomi no Ichi Official Website Contact Form:https://experience-design.jp/yominoichi/inquiry
■Documents related to this matter
The "Reading Immersion" market event, "Yomi no Ichi," which aims to soothe the mind through reading, recorded an initial attendance of 30,000 people.
The second event will be held at JR Osaka Station, and the third event will be held at Tokyo Midtown.
■Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Department
TEL: 045-522-8154
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